"Les enfants ont the solution, the solution sont les enfants "
(i.e. The children have the solution, the solution is the children).
What would happen if wearing a perfume became a call to action? With this question Gerard Ghislain, perfumer and founder of Histoires de Parfums (as well as of lines The Scent of Departure and Alice & Peter) presents his new offering, called "Make Perfume, Not War". The proud father of 4 children, Ghislain always had an affinity for sponsoring a cause that would help children in need. He felt now was the right time to get into action.
Perfume for humanitarian purposes isn't new (let's remember Jabu by Mona di Orio or the Le Labo Tokyo wider release for the relief of earthquake-hit Japan), but every effort counts. For every bottle of Make Perfume Not War sold a portion (50$) of the proceeds will be donated to support and protect children in need around the world. The buyer actually gets to choose which cause will receive his contribution, the range including 5 subjects: sports, education, technology, art or women's microfinance.
Make Perfume Not War is a unisex fragrance that opens with citrusy notes of orange, lemon, grapefruit, mandarin and bergamot segueing into a floral fruity heart of mango, pineapple, peach, freesia, lilac, and cyclamen which finishes on an aromatic and woody accord.
To make it even more valuable Make Perfume Not War will only be produced in a limited 1,000 numbered bottles of 120ml retailing at 205$ from September 15th, 50 of which will be donated to the fund with the aim to achieve in a short time the benchmark of $ 50,000. The fragrance will be exclusively available for purchase at the dedicated website www.makeperfumenotwar.org.
The site does not currently state which Children's Associations they're working with or how the buyer will ascertain of his/her contribution getting to the proper hands (they only state" The fund is regulated by the French government and the accounts are reviewed yearly by public officials") but I trust that this small technical matter will soon be clarified, as the sign "soon" upon hitting the "Learn more" button promises to.