Les Parfums de Rosine isn't removed from the romantic notion of fragrance as a pleasure, a smile, a memento to accompany the most beautiful moments of one's life. So there was nice building up for their wedding fragrance, the newly launched Vive la Mariée (long live the bride), without resorting to histrionics; the launch was discreet and the promises complied to the image we have of Les Parfums de Rosine.
In the immortal words of the Fiona character in Four Weddings and a Funeral to describe the love interest of the main protagonist, bride-to-be, Carrie (turns out, "to be and to divorce" and then "to love and not to be"): "Used to work at Vogue. Lives in America now. Only gets out with very glamorous people. Quite out of your league."
There is just something traditionally chic, even expected, about Les Parfums de Rosine and Vive la Mariée is no exception.
|wedding dress by Christian Dior 1948 via hprints.com|
Vive la Mariée smells translatable as feminine right away, the equivalent of tender décolletage heaving with the emotion of the moment, conforming to the notion of a woman on the happiest day of her life. It's rather easy to accept this warm, peachy-rosy vibe which recalls the best-selling accord popularized by Lancome's Trésor in the 1990s. Marie-Hélène Rogeon, head of Les Parfums de Rosine, who put rose in the heart of the line as the surest sign of femininity and grace, envisioned a soft, gently powdery, clean yet quite musky, heaving fragrance that would lend itself to the day but also to the days to follow. Whether you're going to like this balanced fruity floral fragrance (graciously done with one lump of sugar, not two) depends on your associations with this hugging (and huggable) "accord" that takes with it a hint of retro cosmetics' violet nuance.
Perfumer Benoit Lapouza (best known for his Fan di Fendi editions and Si Lolita for Lempicka, but artistically vindicated on ICONofly's art project Attache-Moi) folded fruity notes (of which they mention lychee and peach) into the clean brilliance of orange blossom and the detectable floral note of rose, garlanded by accent notes that act the way a beautiful flower arrangement compliments the blush on a woman's cheek. It's young, but not too young, if you know what I mean. The character of the scent is lightly sweet, even if a gourmand scent fantasy of praline, choux pastries and whipped cream is evoked in the press material; and that's a good thing (contrary to -say- Repetto Eau de Toilette with its misleading ad copy)
If past collaborations are any indication, Rogeon had previously entrusted Lapouza with Glam Rose in 2011. The parallels with this new fragrance aren't as far fetched as imagined, the two sharing a generosity of past glamor and emotional directness. The eau de parfum concentration is quite tenacious, providing a rich experience, but without risk of suffocating those who will come in the perimeter of a kiss.
For our readers, two samples of the new pefume will be given away. Draw is open internationally till Thursday midnight. Please leave a comment to enter the draw.