Loretta comes as the second chapter in the Tableau de Parfum series (introduced by Miriam) from the creative forces of Andy Tauer and Brian Pera (in perfumery and film-making respectively). In this ongoing collaboration, Pera and Tauer engage in a discourse about perfume, film, people and emotions. In addition to the fragrance line Tableau de Parfums, the collaboration involves a related film series called WOMAN'S PICTURE. As per Andy: "Sometimes, I create perfumes inspired by Brian's films; other times, Brian reflects on the scents that I create using his medium. Our goal is to explore the possibilities of both arts and their related effects on the imagination".
The fragrance Loretta was inspired by the world of a short film of the same name from the Woman's Picture film series.
For the launch of the Loretta fragrance, Brian and Andy wanted to present their version of "perfume spots". We wanted to see how the moods and themes of Loretta, the fragrance and its companion short film, might be further interpreted within this condensed and recognizable format.
Loretta Perfume Spots
Brian filmed three spots, which the duo hope to share with perfume lovers as the centerpieces of a DRAW.
Brian Perra and Andy Tauer will personally present Loretta on October 19th at the Scentbar in Los Angeles (late afternoon, 7405 Beverly Blvd Los Angeles CA 90036).
Availability and price
Loretta will be available by mid October on:
It will retail in the US for 160 $ (50ml packaged with a DVD of the related short film, LORETTA) and 40$ (7ml travel size purse spray).
By October 15, all three Loretta spots will be uploaded on Evelyn Avenue (www.evelynavenue.com/blog). We invite readers to rate and comment the videos, favorite to least favorite. Brian will draw three winners. The winners get a Tauer fragrance of her/his choice from the entire range of Tauer, a DVD of the first three stories in the Woman's Picture series, and the vintage-style poster for the Loretta fragrance!
Timeline and conditions for the lucky draw
The draw starts October 15 and ends October 25. The creators pick a winner from all comments, there are no restrictions. Brian and Andy will inform the lucky winners and Andy will ship the prizes from Switzerland.