Thus says Jill Hill, MD of Aspects Beauty Company in Harvey Nichols.Little wonder that in times of economic uncertainty, women won't compromise on this one beauty treat.
"People trade to smaller sizes, look for promotions or retreat to safe classics," affirms Jill.
"In Harvey Nichols Dublin the DSquared2 fragrances are very popular due to their fresh, woody elements and Trussardi's signature scents Uomo and Donna are selling well." Of course perfume tastes evolve and as women gain self-confidence they tend to go for what they want in a more assured way. Which can get reactions from those not sharing her tastes...
According to Tanya Sweeney, author of the article in the Herald.ie (with the rather confusing sub-header) from which the quotes come from, "women aren't the only ones to either love or loathe the way you smell. In fact, one male friend has even used the word 'dealbreaker' while referring to the fragrance choice of a potential girlfriend. The Smell & Taste Treatment & Research Foundation in Chicago has researched men's reactions to perfume ... and the results are startling. Natural, 'clean' fragrances like Christian Dior's J'Adore * were a favourite; woody fragrances were also popular, while florals (like roses) didn't rate too highly.[...] Notes Jill: "In a woman, men prefer floral orientals, femininity and allure."
And the author continues: "Vanilla notes in perfume are particularly attractive to men as it subconsciously reminds men of breast milk. [ed.note: And you thought men have progressed beyond the Freudian!] "This is well known," says Jill. Vanilla is a sweet scent which occurs naturally. It is such a comforting smell that Johnson's Baby Powder has it, which of course has a childhood nostalgia for many people."
Likewise, citrusy perfumes may be too young and overpowering for many men. "The fact that there are very few successful overtly citrus fragrances perhaps tells a story," suggests Jill. "Fruity or gourmand fragrances seem to appeal to women, rather than to men. Some authors ascribe this to the fact that in ancient times women were the gatherers and the smell of berries and fruit was associated with their tribal function, rather than their personal function as mates." [there you go, there's an anthropological explanation for everything!]
*whether you find J'Adore "clean" or "natural" is purely subjective; I find it neither particularly.
It all makes for interesting discussion, eh? What do YOU think?
Related reading on Perfume Shrine: Perfumes that Attract Men and Smells which Turn Women On