We had broken the news on the new, upcoming Louis Vuitton fragrance a while ago, mentioning that the brand had also issued a commemorative perfume for elite clients sometime in the 1980s (and we depicted the bottle too). What you may not know however, is that there were also three Louis Vuitton fragrances in the 20s and 30s, all of which were soon discontinued. Louis Vuitton (or rather LVMH) announced that Jacques Cavallier-Belletrud will be the perfumer behind the new fragrant creation. A Grassois, Jacques Cavallier composed Stella by Stella, Dior Addict and YSL Cinema among many many others. According to WWD Cavallier started work for them this Tuesday, carefully adding he will journey the world on search of exotic and precious new juices. Mais oui!
So basically they're building up anticipation for a launch that will go down in history: the last bastion, the brand who resisted fragrance for long in our times, has succumbed.
You can read our speculation on what the upcoming Vuitton perfume might entail on this link.