As we discussed on our previous post with news on upcoming Guerlains, the French fragrance and cosmetics house is very busy issuing "flankers" for 2012. Two feminine ones will be issued in the following months, one a new unexpected spin on Shalimar Parfum Initial, the other a new duet of notes for Idylle.
The commercially successful experiment of Shalimar Parfum Initial (2011), an introductory Shalimar for those consumers who knew the brand through their cosmetics and skincare or for the young clientele that always associated the classic Shalimar with older generations and longed for a version to claim their own (see also Shalimar Eau Legere/Shalimar Light and Eau de Shalimar for previous efforts into this arena). For 2012 Guerlain is planning on launching a flanker to the modernised Shalimar Parfum Initial version, this time called Shalimar Initial L'Eau.
Shalimar Initial L'Eau is both a lighter and drier new formula, not just a different concentration or new bottle edition (Shalimar in general knows more limited editions than it can possibly count). It takes as a point of departure a spring bouquet, comprised of bright, green-smelling blossoms of lily of the valley, freesia and hyacinth, to accompany the familiar warmth of the modernised Shalimar Initial. The new spin boosts the green freshness (like that in Miss Dior Chérie L'Eau) which was already an element in the Initial and adds neroli essence and grapefruit top notes.
The new version offers a refreshing take for warmer weather, without the pitfall of too much sweetness. The composition was arrived at by in-house perfumer Thierry Wasser and is set to launch in early 2012.
After last year's Idylle flanker Idylle Duet Rose-Patchouli, centered on a classic combo of the velvety floral extended by the sweetly woody note of patchouli, which was in turn based on the Thierry Wasser original creation Idylle, Guerlain issues a special edition for 2012.
As evidenced by the name, Idylle Duet Jasmin Lilas focuses on spring blossoms of lilacs and the traditional white floral king of perfumery, jasmine. The result is vivid and fresh, deeply floral with the backdrop of lightly woody notes as in the original.
Guerlain Idylle Duet Jasmine-Lilas will launch on Valentine's Day, February 2012.
NB.Sources at Guerlain tell me that we're going to see an Idylle Duet version every year.
Related reading on Perfume Shrine: Upcoming releases, Guerlain news & reviews.