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The conversations between all involved parties are increasingly crucial and will yield results in a short while.
What news could this spell though for the fragrance department of Christian Dior, already on a downwind spiral since at least their LVMH acquisition and only briefly given a surge through La Collection Couturier Parfumeur overseen by Francois Demachy?
Marc Jacobs seems to have the fingers firmly on the pulse on what concerns his own perfume portfolio, opting for maximum commerciability (is that a word?), which invariably produces inoffensive, rather bland scents...
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This would spell one thing for Dior: disappointed consumers and devotees of the brand. They need someone (like previously knocked around name Haider Ackermann) who isn't afraid to eschew clean lines in the pursuit of glamour. And fragrance? Fuhgeddaboutit. La Collection holds many gems, and was a step in the right direction, therefore, it's probably commercially a disaster. C'est la vie!
ReplyDeleteSuch a shame - I love what Jacobs is doing at LV and love what Philo is doing at Celine...
ReplyDeleteCarrie,
ReplyDeleteI think Dior is perhaps the most "diluted" of the LVMH frag brands (Givenchy doesn't count, it's not a frag brand anymore).
Do we have any concrete info of whether La Collection didn't do well commercially to its intended demographic segment?
Kim,
ReplyDeleteI'm afraid I can't say I personally love what Marc is doing to LV...Then again, he's got a good eye for his own brand. But I'm not too hopeful re: Dior.
Philo does a decent job, we agree on that.