Le Château de Versailles is the new mise en scène for the upcoming advertising campaign for Christian Dior's fragrance best-seller J'Adore. Starring Charlize Theron again, acclaimed director Jean-Jacques Annaud (L’Ours, L’Amant, Seven Years in Tibet…) shoots a new clip featuring our glamorous heroine (in dark sunglasses and a jacket with nothing underneath), which will be broadcasted in its entirety on September 4th. In the meantime, here is the teaser for your delectation.
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Late for work again, sill girl. Forgot her underwear.
ReplyDeleteHa ha!! Yeah, that Charlize Theron girl, so rushed, so naked!
ReplyDeleteIf it's a bestseller, why more advertising?
ReplyDeleteL,
ReplyDeleteit's an established tactic to visually boost your best-seller so the brand gains credence and desirability overall. It helps along all the other products as well from a commercial point of view, without actually risking investing hugely (commercials are $$$$) in things that are less popular saleswise. ;-)
The same happens with Dior and Miss Dior Cherie, Chanel and Coco Mademoiselle...they'd probably sell just as much without the continuing advertising, but the latter helps cement a certain brand cachet.
Helg, it was a rhetorical question akin to Meh.
ReplyDeleteI wonder what happened to Dolce Vita? It was a big thing umpteen years ago but it seems that it sunk under the radar a bit....
L,
ReplyDeletegotcha, but it's still a valid question even if in a non-rhetorical manner: Readers might want to know for real.
Dolce Vita has fallen victim of changing tastes in the mainstream, I believe. It can be best appreciated by the niche buying frag consumers, as it's so close to several of them. However I still see all the Dior classics (and recent classics) on counters and Sephora here, so it's not that hard to source, compared to the US for instance (as I'm told)
I love Dolce Vita, in fact, it's the last Dior's thing that caught my heart. I'm reminded of that because I just got a big bottle of extrait the other day, glass stopper and everything, and I'm still having an ooh, shiny moment.
ReplyDelete