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Monday, August 29, 2011

Dior J'Adore: New Ad Campaign & Teaser

Le Château de Versailles is the new mise en scène for the upcoming advertising campaign for Christian Dior's fragrance best-seller J'Adore. Starring Charlize Theron again, acclaimed director Jean-Jacques Annaud (L’Ours, L’Amant, Seven Years in Tibet…) shoots a new clip featuring our glamorous heroine (in dark sunglasses and a jacket with nothing underneath), which will be broadcasted in its entirety on September 4th. In the meantime, here is the teaser for your delectation.

7 comments:

  1. annemariec23:26

    Late for work again, sill girl. Forgot her underwear.

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  2. Ha ha!! Yeah, that Charlize Theron girl, so rushed, so naked!

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  3. If it's a bestseller, why more advertising?

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  4. L,

    it's an established tactic to visually boost your best-seller so the brand gains credence and desirability overall. It helps along all the other products as well from a commercial point of view, without actually risking investing hugely (commercials are $$$$) in things that are less popular saleswise. ;-)
    The same happens with Dior and Miss Dior Cherie, Chanel and Coco Mademoiselle...they'd probably sell just as much without the continuing advertising, but the latter helps cement a certain brand cachet.

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  5. Helg, it was a rhetorical question akin to Meh.

    I wonder what happened to Dolce Vita? It was a big thing umpteen years ago but it seems that it sunk under the radar a bit....

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  6. L,

    gotcha, but it's still a valid question even if in a non-rhetorical manner: Readers might want to know for real.

    Dolce Vita has fallen victim of changing tastes in the mainstream, I believe. It can be best appreciated by the niche buying frag consumers, as it's so close to several of them. However I still see all the Dior classics (and recent classics) on counters and Sephora here, so it's not that hard to source, compared to the US for instance (as I'm told)

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  7. I love Dolce Vita, in fact, it's the last Dior's thing that caught my heart. I'm reminded of that because I just got a big bottle of extrait the other day, glass stopper and everything, and I'm still having an ooh, shiny moment.

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