Monday, May 23, 2011

Annick Goutal Mon Parfum Cheri: new fragrance

The upcoming Mon Parfum Chéri par Camille, by Camille Goutal, marks the 30th anniversary of the house of Annick Goutal. The company was founded by Camille's pianist mother Annick and continued after the latter's demise by her daughter Camille to this day. Collaborating for long with perfumer Isabelle Doyen, the style of Annick Goutal fragrances is very French, feminine pretty and yet witty too.

This time, inspired by Colette novels, specifically the Claudine novels, the fragrance promises to encapsulate the mischievous, sensuous and adventurous spirit of the heroine herself. It's odd that Claudine features so highly in the concept, as the mere mention of Chéri in the name (literally "beloved" in French) reminds Colette readers of the cocksure, young and inwardly insecure hero by the same nickname.
Still, the creators reference a throwback to the golden age of Hollywood as well, instilling the creation with a retro glamour, dark red liquid in the classic gold gaudron-capped ribbed bottle in shades of violet, this time the ornamentary tag ribbon taking on a stripped pattern in anthracite.
The new Annick Goutal fragrance Mon Parfum Chéri (i.e. My Beloved Perfume) belongs to the floral woody musky fragrance family and features notes of Indonesian patchouli, powdery notes, violet, iris, heliotrope and sweet prunes. It will be available in Eau de Toilette concentration in 50ml and 100ml and in Eau de Parfum concentration in 100ml. The launch is set to be exclusively at Harrods, London on the 1st of July and world-wide distribution is set for September 2011.


  1. Wow, sounds delicious. I so like prunes, in my mouth or in a fragrance, LOL! :)

  2. It does sound good, I have to admit. After Mimosa, I hope this is more substantial, as I like the Goutal aesthetic on the whole.
    Prunes and plums are good for you too! :D

  3. Malena18:08

    Dear E.,

    The notes sound promising & the combination of the black bow compared with the dark red juice have a femme fatale vibe to it. I really like the bolder AGs - Songes & Passion are my favorites - so this one is a must-try for me.

  4. can't wait to try! sounds swoony and good

  5. C,

    yeah, you named faves of mine too (also Grand Amour and Myrrh from the feminine/unisex ones).
    The looks are very fetching, all mysterious fairy-tale like. ;-)

  6. K,

    exciting news and I know Isabelle is a hard-working woman who devotes the necessary time to each project. So optimistic.


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