As part of an experiment held by Dial soap, nine women at a lounge in New York were blindfolded and asked to select a date by sniffing scent strips.
"Three men had just showered using a body wash with synthesized pheromones, three had used a body wash without pheromones, and the rest had worked up a sweat and not washed at all. They then rubbed their arms on scent strips, and handed them to the women to sniff.
One participant, Michelle Hotaling, 24, chose a man who had used the pheromone body wash. “In appearance and personality he was not someone I would otherwise be convinced to go out with,” she said, once her blindfold came off. “But his scent was a factor that would push my decision to say,
Me thinks she needs to go out more...
"The pheromone of choice for men is a family of steroids, related to testosterone, found near the axillary glands in the underarm area. For women, a commonly used compound is estratetraenol, a derivative of the sex hormone estradiol."
Read the whole article here along with historical references on the marketing of pheromones in personal care products.
Related reading on Perfume Shrine: Pheromone-ladden Body Washes and the Myth of Cumin as Related to Sweat
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