Not surprisingly the thought has crossed the minds of perfume photographers and illustrators for a long time. For Coco, the baroque oriental by Chanel an equally decorative sofa from the appartment of Coco Chanel on Rue Cambon has been selected to hold the porcelain curves of model Shalom Harlow.
While for Christian Dior it was Dioressence and illustrator Rene Gruau that took the sofa into the realm of the decadent and sybaritic. One can almost feel the feline look in the eye of the woman in the ad, as her face is partially masked by the big, colourful cushions resting atop a schematic sofa.
But there also less classical examples of perfumes that use the reclining on a sofa pose to very good effect....
Isabella by Isabella Rossellini, a warm powdery floriental
Still by Jennifer Lopez, a limpid floral
Byzance by Rochas, a warm and deep oriental
Perhaps one could trace this tendency way back to venues other than perfume. To art and its effect on the collective subconsious that tends to find similarities and recall familiar images, even if not consiously perceptive.
After the ball by Margaret Dyer uses an impressionistic palette and brushstroke to show the contemplation of the heroine, hand under chin, reminiscing about the highlights of the event; such a formal occassion should have demanded her best perfume, surely.
Natasha Gellman by Diego Rivera was painted in 1943 and is full of the usual clear, bright palette of Rivera in almost an illustration which depicts a glamorous lady of the times reclining on a sofa amidst white blossoms which seem to emit their own rich aroma.
But of course the archetype is probably Madame de Pompadour by Francois Bouchet, painted in 1757 and rounding off the theme of contemplation, elegance and languor, as expressed in the trails of beautiful essences that must have adorned her lavish clothes.
Pics of ads from parfumdepub and okadi. Paintings: After the ball by Margaret Dyer, Natasha Gellman by Diego Rivera and Madame de Pompadour by Francois Bouchet. Courtesy of art.com, allposters.com and madamedepompadour.com