Chanel Underwhelms..."There You Are"

 Plans disappear, dreams take over. But wherever I go there you are. My luck, my fate, my fortune...inevitable.

Who exactly writes those things?
Why the elocution that accents the words like it's a play at the Old Vic?
Where's the direction by Joe Wright?

Something doesn't mesh...

 "don’t mourn your luck that’s failing now,
 work gone wrong, your plans all proving deceptive
—don’t mourn them uselessly"*.

 * excerpt from the poem "The God Abandonds Antony" (1911) by C.Cavafy, translated by Edmund Keeley and Philip Sherrard

Brad Pitt as New Face for Chanel ~but for Chanel No.5!

Has the "men trying feminine fragrances, women wearing masculine colognes" bit gone over your head? Brad Pitt is here at last to promote a famous perfume aimed at women in the new advertising campaign of the most famous French house that will surely have many dropping their jaws.

The actor and director has been unveiled as the new face of Chanel No.5 and follows in the footsteps of not just Marilyn Monroe who famously wore only this while in bed, but Catherine Deneuve, Nicole Kidman (unveiled as the face in 2003) and Audrey Tautou (shooting a fabulous commercial in 2009)

"According to E! Online, [Brad] will receive a seven-figure sum for his trouble and a source told the site that Pitt, 48, will shoot his first advertising campaign in London this week." [source] This piece of news is officially corroborated as having Pitt on board.

It will surely be an interesting commercial to watch. I'm actually really taken with the idea. Might we be in for such imaginative concepts as those presented in this magnificent Ridley Scott Chanel No.5 commercial?

EDIT TO ADD: According to Daily ELLE, there is a masculine fragrance version of Chanel No.5 in the works, to be revealed "in the following months". Chanel didn't confirm or deny this rumour. 

Related reading on Perfume Shrine: Chanel No.5 through the years: the images, the faces, the advertisements

Collage of Brad Pit with Chanel No.5 bottle author's own.