tijon

Thursday, May 7, 2009

I want to be loved by you

I am overdue for an article submission so no big post today, but for your delectation some old commercials for Chanel No.5 that haven't circulated much.
Soon I will come back with an expanded historical review on No.5.
There is also an article concerning Chanel NO.5 in The Telegraph by renowned journalist Kate Shapland, which has a wonderful illustration by Richard Gray. You can read it here.



The first American commercial with Carol Bouquet by Ridley Scott:



And the French version by Bettina Rheims:
(She's saying:
You hate me, right?
Say it! Say it that you hate me.
Its a disturbing fealing, really disturbing.
Because I want you! I want you so much that I think I'm going to die...



Ah...cultural differences.

4 comments:

  1. It sounds better in French, LOL!

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  2. I've enjoyed reading your erudite and beautifully-arranged articles immensely--you do great work here! I thought it might be worth pointing out that the French Bouquet ad is a fairly direct quotation of the notorious exchange between Rita Hayworth and Glenn Ford in the film 'Gilda' (1946)--which is amusing given the stark contrast with the approach of the Ridley Scott ad, meant for the American market.

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  3. K,

    it does doesn't it!!

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  4. Hk,

    thanks for stopping by and for your wonderful compliment, which warms my heart.
    Indeed you're absolutely correct! How could I miss this. I have even used a photo of Glen Ford in the past on this venue. It struck me as ironic that the American version is so sunny and "happy", when they have a great tradition of films noirs to claim as their own...

    I have a small qualm whether the French version is also by R.Scott (he has done great ads for No.5 which I have included here in the past, do a search if you like) but the credit I found is for Bettina Rheims so if anyone knows any better please correct me.

    ReplyDelete

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