Wednesday, July 4, 2012

Elastic City "7 through the Nose" by Josely Carvalho: A Scented Walk & Diary of Smells

Elastic City is a New York City based, non-profit arts organization. It commissions emerging and established artists to create walks in cities around the world. These walks tend to focus less on providing factual information and more on heightening our awareness, exploring our senses and making new group rituals in dialogue with public space.Their newest 7 Through the Nose is a scented walk masterminded by Brazilian artist Josely Carvalho  (Read details at:

Josely Carvalho is a Brazilian multi-media artist and poet who lives in New York City and Rio de Janeiro. Over the past three decades, she has assembled a body of work in a wide range of media that gives eloquent voice to matters of memory, identity and social justice while challenging the boundaries between artist and audience, art and politics.
Her latest project, Diary of Smells includes olfactory and its connection to memory and emotions. Josely approaches smell through the construction of original smells (i.e. the smell of a nest), and through sculptural installations, video, photography and group scentwalks through communities. For her collaborative project, "Smell Flasks," one thousand perfume bottles were filled with visual memories of smells.
“7 Through the Nose” will expand upon Josely Carvalho's longstanding work with the olfactory. Participants will explore their own senses of smell and its powerful relationship to memory and emotion. Starting in Times Square and sniffing through Flushing, the group will identify synthetic smells (i.e. smells created to entice sales: such as french fries and store-specific fragrances) and existing natural urban smells, (i.e.sweat, herbs, fish, bread and urine). Via memory, metaphor and association, Josely will work with each participant to record smells in individual and collective scent journals; an evanescent geography of odors.

Each walk holds 12 people and will begin in Times Square and end around the Flushing-Main Street subway stop.

Date / Time: Tue, Jul 10, 2012, 6:30pm 

                      Thu, Jul 12, 2012, 6:30pm
Sat, Jul 14, 2012, 4:00pm

Starting Point: 40th Street and 7th Avenue, New York, NY

Duration: 2 hours

Book your place here. For Perfume Shrine readers there is even the option of a 20% discount off walking tour using code PERFSHRINE.


  1. What a cool idea - thanks for passing it along! I must seriously consider that.

  2. Unseencenser,

    you're most welcome! If you do go ahead, do use the code I mentioned for a discount. ;-)


Type your comment in the box, choose the Profile option you prefer from the drop down menu, below text box (Anonymous is fine too!) and hit Publish.
And you're set!

This Month's Popular Posts on Perfume Shrine