Tuesday, February 1, 2011

Frequent Questions: Via Verri by Etro & all its Versions Reviewed

Via Verri by Etro, one of the harder to find fragrances of the noble Italian niche perfume line, has circulated in at least three different versions. It therefore constitutes something of a mix-up, being identical in name but differing in both smell and date of launch. To be fair, the name is sine qua non, since it denotes the street address of the flagship boutique of the refined parsley & colourful silks textile brand in Milan. So let's disentangle this thread of Ariadne in another installment of Frequent Questions on Perfume Shrine today.

The original Etro creation Via Verri (2006) was launched by the Italian textile & fashions brand of Etro in commemoration of their flagship in Milan which is on Via Verri (Old Road). The traditional (and oddly classy for something so adorned) bottle featured the familiar design on the label on the glass in a circle, while the cap was in gold relief. The box was the classic parsley design of the house, adored by those who were old in the cult of Etro. The scentof Via Verri from 2006 was a heavenly mix of dark yet fresh roses, their petals not quite wilting , the whole enlivened with subtle violet and musky tonalities which persisted for long. Today, it is difficult to procure as it has been substituted by the subsequent versions, and in my opinion it remains one of the refined yet instantly identifiable as roses fragrances which appeal to people who are not especially keen on rose to begin with. But of course it also captures the hearts of those who are, anyway...

In November 2008 a Vintage Limited Edition of Via Verri by Etro was issued. The bottle bears a label which clearly indicates "vintage" underneath Via Verri (technically a misnomer, since it's not the original creation) with the number of the lot, since it only circulated in limited amounts. The bottle, issued only in 100ml/3.4oz contenance, was shaped in the familiar "old style" of Etro flacons: cool, elegantly shouldered glass but with relief designs echoing the textile tradition of the house and a stopper in etched glass, encased in a monochrome box of maroon.
There is also a Vintage version with the typical relief gold cap, also in relief glass for the body of the bottle, but I haven't seen that one in person. It is in Eau de Toilette concentration.
The scent itself is a spicy mix with floral-woody accents: Cardamom and coriander surface first alongside nutmeg and sweet mandarin, while the base is formed of cypress, musk, oak and "mineral amber", giving a warm underlay.

The most modern version of Etro Via Verri 2010 in Eau de Toilette circulates as above in the revamped bottle of the brand; still elegantly shouldered glass, this time smooth without relief, and with a silver cap. The white label clearly mentions the year of launch as 2010 and is white and square in shape. The scent of the newest Via Verri 2010 itself is a reflection of the previously Vintage Limited edition, veering into the spicy woody family with added lemony accents, rather than the rosiness of the original creation. It is described in these poetic terms: "The femininity of the rose is trailed by the warm opulence of jasmin. Amber and musk bring warmth, with the lively freshness of bergamot and floral notes of precious iris. Then the sharp spicy notes of white pepper and cardamom create more woody and oriental accords."
Please note the outer packaging is completely different than previous editions, the box bearing a white & black schema with a purple square around the name of the brand and the scent, like all the rapackaged Etro scents.

Related reading on Perfume Shrine: Frequent Questions, Etro news & reviews

pic of Via Verri Vintage via gunni/gut-rasiert.de Modern Via Verri 2010 pic via modepilot.de

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