Wednesday, November 4, 2009

Frederic Malle’s New Madison Avenue boutique

With personal objects from Malle's collection and art deco exteriors hiding the futuristic "smelling columns" that were popularised for the ultimate sniffing experience in his other shops, the first free-standing F.Malle boutique in New York is reality. His 18 fragrances composed by some of the star-perfumers of today along with his new home fragrances collection (which we highlighted previously on this article) are waiting for the takers.
"Frédéric Malle’s new Upper East Side store — his first free-standing location in the states — is much like his fragrances: refined and multilayered. Nestled in a former doctor’s office at 898 Madison Avenue, the jewel-box boutique was designed by the French architect Patrick Naggar, who drew inspiration from the building’s storied Art Deco exterior."

Read the rest of the article on The New York Times clicking this link.

Editions de Parfums Frédéric Malle, 898 Madison Avenue; (212) 249-7941.

Pic by Frances Janisch


  1. I'm wiping drool off my keyboard.

    But I wonder - would the lit background of the display shelves damage the perfume the same way that sunlight can?

  2. Excellent question: I deduce the glass has anti-UV repellent qualities. They seem to pay attention to detail, so it follows reason they would choose accordingly.


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