Friday, March 21, 2008

Launch of new products by Ayala Moriel

The first real day of Spring is bringing new aromas in the breeze... We received news of new launches that promise a touch of green:

Ayala Moriel Parfums is pleased to announce the release of Gaucho on March 21st a new perfume and tea based on the esteemed yerbamate of South America. Gaucho perfume was in the making for 6 years and has now finally reached its destination.

Gaucho perfume is named for the South American cowboys of the Pampas and an homage for a song by this name by Steely Dan. Coumarin is the soul of Gaucho from the bitter yerbamate to that sweetness of hay and rosemary and the alluring deertongue (liatrix). Bergamot and galbanum add sparkling greenery and Africa stone tincture adds a raw, animalistic-leathery undertones.

Top notes: Bergamot, Neroli, Galbanum, Absinthe

Heart notes: Seville Lavender, Broom, Rosemary Absolute, Guiacwood, Jasmine Auriculatum

Base notes: MatĪ¹, Africa Stone Tincture, Angelica, Deertongue

Fragrance Family: Ambery Herbaceous Fougere

But there's more! There is also a flavoured tea that is perfumed with a scent similar to that of Gaucho fragrance, a practice that was introduced by Ayala last winter with her Immortelle L'amour and the accompanying tea.
Gaucho Perfumed Tea by Dawna Ehman
Fresh herbaceous notes of lemongrass and rosemary highlight bitter green yerba mate and sencha tea leaf to capture the Fougere-like essence of 'sparkling greenery' that is Gaucho. Damiana leaf, spearmint and the true coumarin quality of red clover blossom soften the aromatic finish and taste profile of this beguiling tea.

Gaucho perfumed tea is the perfect balance of spring color and flavor- and in being so, gently and safely stimulates the very activities that support spring's expansive, rising qualities within us. When sweetened with a slight amount of raw sugar or green stevia, Gaucho tea balances the stimulating energetic actions of spring in a form that is unique in quality and pleasure.

Its ingredients, sourced throughout the world are 100% Certified Organic.

Perfume Shrine will return with reviews of Gaucho and the new gardenia soliflore by Ayala Moriel, Gigi. Stay tuned!

Check back later today for another, surprise post!

Pic provided by Ayala Moriel Parfums

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