Monday, July 2, 2007

Vero profumo line ~Rubj: fragrance review

It is rather a sad feeling when one has completed a certain "portfolio" of work only to stumble upon something that could have been included with much aplomb but wasn't. Short of time travelling and going à rebours, this is unmanageable. Yet there is a sort of enfin revelation, a smack on the forehead kind of light bulbs going on over your head as you realise that the recent discovery is the sum of all parts that were existing in the project.
If this is sounding much too cryptic I am talking of course about my Orange Blossom homage on the blog and the recent sampling of Rubj by Vero Kern for the Vero Profumo line of niche fragrances, based in Switzerland.

Rubj is based on orange blossom, then. Not just any orange blossom, though, but the precious absolute, the thing that drips of honeyed thighs and heavy sighs and is redolent of the happiest holiday memories under groves of trees in the south. Its richness and opulence is the epitome of what an expensive, natural, clear and sonorous voice of an Hesperide can be.
If Fleurs d'oranger by Serge Lutens is a lady sitting in an orchard contemplating serious romance, then Rubj is her adversary of equal spiritual and physical magnitude.
The tart and yet sweet peel of mandarin marries the floral essences of carnal jasmine and dusky precious tuberose into a bond that intextricably makes the orange blossom melt with pleasure. Bright halos over the head of a beautiful nymph, warm and cool breeze of a garden at dusk, like Shiekh Nefzaoui's "Perfumed Garden", the forbidden classic of arabic sexuality.

"If one looks at a woman with those qualities in front, one is fascinated; if from behind, one dies with pleasure. Looked at sitting, she is a rounded dome; lying, a soft-bed; standing, the staff of a standard. When she is walking, her natural parts appear as set off under her clothing. She speaks and laughs rarely, and never without a reason.
She is not treacherous, and has no faults to hide, nor bad reasons to proffer. She does not try to entice people.
she is always elegantly attired, of the utmost personal propriety, and takes care not to let her husband see what might be repugnant to him. She perfumes herself with scents, uses antimony for her toilets, and cleans her teeth with souak.

Such a woman is cherished by all men".

As the citrusy tang of the day is slowly retreating into the approaching evening, the warmth of light musk and wood enters the equation to whisper of comfort, humanity and the plush of petals trailed on the skin of a soft arm, absent mindedly amidst a conversation that is going on all the while with an intent that smoulders, lasting for a long long time like a prolonged foreplay that is sure to end in fireworks.

The orange blossom absolute in Rubj comes from Morocco while the jasmine essence is of egyptian origin. The spirit of the South at your beck and call, at a precious drop of extrait de parfum from the curvaceous bottle.

Vero Profumo fragrances can be sampled/bought in Switzerland and neighbouring countries through the site. You can also contact Vero at
Plans to bring the line to the US are scheduled for mid 2008.
Prices for Rubj extrait de parfum are 105 euros for 7.5ml and 165 euros for 15ml.

Pic of actress Indira Varma from imdb.
Art piece Au point du jour by David Graux courtesy of

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