Thursday, March 27, 2014

Aromaforks: Scent Gadget to Enhance Food Experience

"A techy new fork boasts a special panel that can be infused with scents.
The Aromafork has a built-in spot for strips whose scents, when paired with actual food, can be registered by the brain as a new flavor combination.
The strips are made of materials not unlike facial blotting papers, and can be loaded with scents including chocolate, banana, basil, coconut and wasabi, among others."Read more on the Daily Mail.
pic via the dailymail/Molecule-R Flavors Inc.


Of course flavor is in big part smell, so this makes sense. I bet dedicated foodies however might have a dissenting voice or two among them.

What do you think? Wow or Yawn?

Win Guerlain's La Petite Robe Noire Scented Surprises

La Petite Robe Noire started as a curio a few years ago, mingling the Chanel "little black dress" concept with fragrance, illustrating the bottles with playful SATC black dresses cartoons which sorta alienated the regular Guerlain perfume die-hard yet jumping off the exclusive boutique circuit into the mainstream distribution after the scent proved a best-seller in the line. How things change, eh? Today La Petite Robe Noire boasts an entire line of concentrations and flankers with noticeable differences between the scent of each to keep women interested and buying.

Guerlain is organizing a contest which gauges your Glamourometer (yup, that's the word used) and allows you to win lots of LPRN fragrant surprises (including a large bottle of the perfume!) and you can enter it on this link, all you have to do is skip the film with the Nancy Sinatra tune. Good luck!

Wednesday, March 26, 2014

Light of the Morning Star


Hand me some spearmint to smell,
some verbena and some basil,
with these to kiss you, but what shall I first recall.
The cistern with the doves, the archangel's sword,
the orchard with the stars and the deep well?

The nights I strolled you
across the other end of the sky
and watched you ascend,
like the sister of the morning star?

Marina, green star,
Marina, light of the morning star,
Marina of mine, wild dove and
lily of the summertime.



The poem Marina by Odysseas Elytis was put into music by Mikis Theodorakis and sung by  Soula Birbili.

Tuesday, March 25, 2014

Providence Perfume Samarinda: fragrance review

Samarinda was an unexpected surprise in my mailbox replete with an eco-benefit (more on which below) and it was a pleasant one which prompted this review. Independent perfumers come with the benefit of being able to both experiment with no concern of focus groups and with the passion that comes with doing what you believe you should do instead of what you know you should do in order to sell well. Not that artisanal perfumers are beyond the scope of a true business, if they have leaped off the amateur description concocting elixirs in their back kitchen, but you know what I mean; wouldn't you rather have someone disregard trends, likability stakes, IFRA restrictions and focus on what seems "like a good idea, let's try it out and see"? Charna Ethier of Providence Perfume Co. is one such.


Ethier is a botanical perfumer, working with natural essences and what I believe are extractions from materials not common in mainstream (and even niche) perfumery, such as choya nakh, a roasted seashell  essence which is truly unique and which I personally find captivating thanks to its evocation of the animalic marine world. Samarinda is using this essence, alongside many others which initially seem incongruous (the above mentioned choya nakh side by side with Sumatran coffee alongside jasmine rice, oakwood, leather, rum ether and flowers), but the blend is quite astonishingly tempered and uplifting. The cardamom note on top is so fitting to coffee that it transports me instantly to a warm morning sipping a demitasse in a middle-eastern setting. But there's further along the map that this perfume can take us…

The sweetish floriental has a delectable boozy (richly rum-like for armchair travelers on the high seas seeking pearls in oysters down the depths of the Indian Ocean) and a lightly smoky vibe which engulfs you with none of the intensely floral  -and then magically dissipating- pong of some all natural perfumes. Maybe the choice to do an orientalized take on Indonesia, as Samarinda aimed to do, is a wise choice olfactory-speaking, or maybe Ethier came up with just the right balance in her palette; the result is that Samarinda is a joy to wear on skin from the lightly spicy, juicy opening with its vanillic underpinning right down to the  smoky-warm woods of the drydown. It's certainly smelling better than actual Indonesia with its yeasty trail in the air.

And what's the eco-benefit? 5% of all sales of Samarinda will be donated to the World Wildlife Fund to promote the protection efforts in Borneo and Sumatra, home of hundreds of endangered rhinos, tigers, elephants and orangutans and thousands of identified and as yet unidentified plants.

In the interests of disclosure, I was sent a sample vial by the perfumer directly. 

The human nose is seemingly an infinite smell detector

The latest news, as reported by The Guardian, attributes 1 trillion of separate scents to the human nose, as opposed to the till now standard 10,000 ones. This is based on a study led by biologist expert Dr.Andreas Keller of Rockfeller University, published in Science magazine (so you know it's not trash reproduced on the Net) and puts humans in a much more elevated capacity than previously anticipated for differentiating smells.

You can read the news article with quotes from Keller on this link. 

What do you think: Wow (so fascinating!) or Yawn (what does it matter to me anyway)? Vote!

This Month's Popular Posts on Perfume Shrine