Top 10 Most-read Fragrance & Flavor Stories of 2011

P&F magazine (Perfumer & Flavorist magazine) has a neat list of the top 10 most-read stories on the subject, ranked by unique page views, providing a picture of what the industry read and took an interest to this year. Follow the links to read the articles on P&F.

1. Kerry In Talks to Acquire Cargill Flavor Systems 
2. Firmenich Inaugurates New Grasse Naturals Facility
3. Flavorists Featured on 60 Minutes
4. Takasago Purchases Brazilian F&F Facility
5. Cavallier to Become In-house Louis Vuitton Perfumer
6. Frutarom Acquires Aromco
7. Wild Acquires Assets from A.M. Todd
8. IFF Teams with Evolva
9. IFF to Expand Flavor Encapsulation Program in UK
10. Symrise Expands in Singapore

Best-selling Fragrances for Men for 2011 (USA)

These top grossing perfume lists are always interesting to note down and ponder on their siginifance in terms of cultural approach and evolving tastes. It's in fact what many of our readers use as a gauge on what to consider as a "safe" gift or a compass in the vast world of trend-setting. So which masculine scents made it this year?

"The five best-selling men's fragrances between January and October of this year [2011] were: Giorgio Armani's Acqua di Gio Pour Homme (in the No.1 spot), Chanel's Bleu de Chanel, Gucci Guilty Pour Homme, Armani Code and Dolce&Gabbana's Light Blue Pour Homme, according to NPD [an American market research company].
What do all of these fragrances have in common - besides abundant references to the colour blue and things aquatic? They all have scent profiles grounded in a combination of wood (including but not limited to forests full of cedar, sandalwood, juniper, oak moss and musk wood) and spice (practically an entire rack of Sichuan pepper, ginger, bergamot, coriander and pink peppercorns)."

Read the entire article on this link on smh.com.au reptinted from the LA Times

Related reading on Perfume Shrine: Top 10 Best-selling Masculine Fragrances in France  , Past ascribed gender: Best masculine fragrances for women, best feminine fragrances for men

Parfums MDCI Ambre TopKapi: fragrance review

More of a straight fresh masculine than a languid unisex, more of an hesperidic-rich mock-amber than the stupendous orientalia of the brick & mortar of the real TopKapi palace, Ambre TopKapi, the first masculine fragrance by niche perfumery Parfums MDCI is a puzzling case of onomatopoeia.The fragrance "sounds" like an expletive in a foreign language.

Perfumer Pierre Bourdon is at least as famous as Ernest Beaux for super-dosaging an ingredient with a very distinctive odour profile in a best-selling fragrance: For Beaux it was the chain of aliphatic aldehydes in Chanel No.5, for Bourdon it was dihydromyrcenol in Cool Water. It seems like Bourdon has made a habit of this: Ambre TopKapi, although classified as a woody-spicy, is suffused with the cool citrusy aluminum blade that is dihydromyrcenol; boosting the freshness of the citrus notes (which veer more into pineapple fruitiness than the classic Eau de Cologne bergamot ambience of old) and incising the spiciness of its heart (cinnamon, cardamom, nutmeg, ginger, basil, lavender and thyme, all essences with a bracing, stimulating quality). The fresh feel is one that resembles part shampoo remnants, part chlorine-mopped counters, part woody cologne for men and it's this atmosphere that characterises the duration of the fragrance on skin; oscillating between dusty cool and sweetish, never really giving a straight-shooting answer.

Not much warmth or languor is to be met in the drydown and it's interesting to see that the fragrance doesn't really last as I expected, despite the presence of heavyweights listed in the official notes (musk, vanilla, sandalwood, oakmoss). The problem with Ambre TopKapi coming out in 2003 out of a niche line is that in a market full with clones of Cool Water it ends up smelling generic, even though it's masterfully blended and retains the same coherent character from start to finish.

Notes for MCDI Ambre Topkapi:
Bergamot, grapefruit, pineapple, melon, cinnamon, cardamom, nutmeg, ginger, basil, thyme, lavender, oak moss, vetiver, sandalwood, rosewood, leather, Darjeeling tea, amber, musk, vanilla, jasmine and violet.

Ambre TopKapi retails for 250$ for 60ml and the price can rise to 610$ for the bust edition (same fragrance, same size, with a Roman bust on the cap made of Limoges porcelain)

Related reading on PerfumeShrine: Parfums MDCI Peche Cardinal, Masculine fragrance reviews

The winner of the draw...

...for the Tauer bottle of your choice is Mireille. Congratulations! Please email me (using the Contact email on top of page) with your shipping data mentioning in the title "PerfumeShrine Tauer draw" and the scent of your choice, so your prize can be in the mail soon.

Thanks everyone for the enthusiastic participation, rest assured your comment wasn't wasted as I plan to include a shout-out to all of you later on (surprise!), and till the next one!

Smelling Babies and Teenagers

'I inhaled deeply. “Ummm, baby!” I exclaimed
“What did you expect her to smell like? Dog?” asked my teenage son.
I gave him a stink eye.
“Babies smell good. You used to smell good when you were a baby,” I retorted.
“I still smell good,” he argued.
“No, now you smell like boy. Teenage boy. It’s a combination of dirty socks and too much body spray. That smell is only appealing to teenage girls and video game manufacturers.”

At last. A wittily written article on experiencing scent, drawing on the singularly pleasurable sniffing experience of smelling that sweet, clean, cozy baby smell...and contrasting it with how teenagers grow up to smell.
You can read the whole (hilarious and so true) thing on this link.