We have been discussing it in private for a while, but now it has become more widely known: The perfume sector in the USA despite the tumultous stream of fragrance releases isn't growing as one would have expected. Although much has been demonized due to the crisis that began in 2008, the reasons may run deeper as the US economy is expected to make a recovery from its recessionary state leading up to 2017.
According to the most recent report by Canadean, an in-depth market research company who do panel research across the fast-moving consumer goods (FMCG) sector: "Consumer demand for Fragrances remains relatively weak. With a volume Compound Annual Growth Rate (CAGR) of 0.9%, the sector is forecast to be one of the slowest growing in the US Health & Beauty Industry to 2017. It will remain ahead of only the Haircare sector, but well behind other mature sectors such as Male Toiletries, Suncare and Oral Hygiene. Value growth is expected to be higher, at 1.6%. However, the value of Mass Fragrances across Female, Male and Unisex Fragrances categories will grow faster than Premium Fragrances, showing that value growth is being driven by trading-up within the Mass market.
Male Fragrances is the second largest category in the US Fragrances sector with a 30.9% share of the market in 2012 in both value and volume terms, but it is forecast to be the fastest growing to 2017. Both value and volume are projected to increase above the line at 1.7% and 0.9% respectively.
The share taken by Female Fragrances in 2012 was double that of Male products, at 66.4% of the market. Category growth is forecast to be slightly lower than that of Male Fragrances, although it will mirror the sector average for both value and volume CAGR. Unisex Fragrances took 2.6% of the market and has a projected value CAGR of 1.6% to 2017. Volume growth is expected to be slightly better than the sector average, at 1.0% for the same period.
Health & Beauty Stores record the best growth in 2012. Hypermarkets & Supermarkets, Department Stores and Drug stores & Pharmacies together accounted for almost three quarters of all Fragrances distribution in 2012. Whilst all three channels witnessed improved share, it was Health & Beauty Stores which saw the best growth, perhaps indicating a move towards more niche products at a premium price".
Perhaps this is why hip brands with their finger on the pulse, such as Marc Jacobs, are dedicating a unique site to the education and interactive fun of their customers while promoting their fragrances (such as the latest, Honey by Marc Jacobs). There is a need for engaging the consumer, obviously.
We have more interesting (and insider-rich!) commentary to do on the niche and premium perfume sector soon, so stay tuned at Perfume Shrine.
Wednesday, August 21, 2013
Tuesday, August 20, 2013
Small Note for the Winners of the Biehl Samples Draw Waiting for the Mail...
It has been brought to my attention that some of the winners of the Biehl Parfumkunstwerke draw here on these pages have not received their sample prizes yet. I admit that as I have not been sending these out in person (rather they're sent out by the distributors of the perfume range themselves, as I have mentioned in the draw originally) I have no means of tracking the packages or providing with more information on their whereabouts. I simply am in the dark as much as you are. :-/
However I do wish to publicly and sincerely apologize here to each and everyone of you for keeping you waiting over the daily mail in the anticipation of their arrival. I know how it feels and I know it's disappointing. For that, I'm honestly sorry. Please know that I have already notified the people who need to be notified so that the situation should be fixed for you soon.
Hoping that you will receive them soon and with sincere appreciation for your time in posting a comment to enter a draw on these pages,
warm regards,
Elena
However I do wish to publicly and sincerely apologize here to each and everyone of you for keeping you waiting over the daily mail in the anticipation of their arrival. I know how it feels and I know it's disappointing. For that, I'm honestly sorry. Please know that I have already notified the people who need to be notified so that the situation should be fixed for you soon.
Hoping that you will receive them soon and with sincere appreciation for your time in posting a comment to enter a draw on these pages,
warm regards,
Elena
Wednesday, August 14, 2013
Perfumery Material: Galbanum, Bitter Green Claws
Galbanum is a material that has such an intense personality that like a memorable villain in a film it ends up casting its shadow so long that it might easily overwhelm everything else. If the Wicked Witch of the West in the Wizard of Oz had a scent, could it be this green raw leafy smell to match her greenish pallor?
The common fallacy about galbanum in perfume compositions derives from the fact that it is routinely mentioned as a top note; in fact galbanum is a sticky resin of plant origin, much like labdanum from rockrose, and forms part of the more tenacious ingredients in the formula in the heart and base. But it is its intense bitterness with green tonalities, like a super-concentrated coniferous elixir at some crazy alchemist's lab, which comes through, all the way from the bottom up front and is immediately tingling the nose with a clearing capacity that only ammonia salts can surpass.
The shock is to be expected. Take someone unaccustomed to perfumes and let them sniff the initial spray of Chanel No.19; high chances are they won't sit around for the drydown, such is the displeasure at the acrid, intense crack of the whip to the untrained nose. It's no coincidence that the plant it derives from owes its own etymology to the Latin ferule which refers to a schoolmaster's rough rod. A bitch slap it is and it imparts that cool, hard as nails quality to the perfumes it participates in. However it is also prized for its fixative qualities: like many of the heavier molecules with lower volatility, it aids to anchor down the more ephemeral ingredients and as it expands in a room you can feel the air sweetening and becoming comforting with balsam and wood nuances.
Galbanum oil is derived via steam distillation from the resinoid that comes from the trunks and roots of the Ferula galbaniflua plant, which historically grew in ancient Mesopotamia and later Persia. The flowering heads resemble those of angelica or fennel, with which it shares the force of character. The resin is naturally produced when the plant is wounded, in nature's coping mechanism to heal. Even within the same plant there are variations: the Levant and the Persian, with the latter being softer and more turpentine-evoking.
Smelling the thick, softly crumbling, yellowish paste and the clear oil produced off it is a revelation: acrid, stupendously green, a tornado of turpentine and earthy, peaty, almost chewy aroma which becomes muskier, more thickly resinous as time goes on. It is mercurial! In dilution in alcohol the "bouquet" opens up and one is reminded of crushed pine needles or pea pods with lemony overtones, very fresh, vegetal and sharp, like snapping the fresh leaves between forefinger and thumb.
The chemical constituents of galbanum are monoterpenes (α and β pinene), sabinene, limonene, undecatriene and pyrazines. The pure oil is, however, often adulterated with pine oil which may be why some batches and imports smell more of green, snapped pine needles than others. The fact that galbanum is so powerful translates as two significant considerations for perfumers: lightness and context. Naturally "greenish" smelling essences/reconstruction of the floral persuasion, such as lily of the valley and hyacinth or narcissus, pair exceedingly well with galbanum.
In Vent Vert (translating as "green wind") by Balmain, introduced in 1945, galbanum gained a starring role and introduced in earnest the mode for "green" fragrances; perfumer maverick Germaine Cellier, instead of using it to compliment other notes, made it the protagonist, giving it full reign and ushering thus a new wave of more "natural-smelling" fragrances. "Green" fragrances, you see, evoke the outdoors and nature much more than the sophisticated intimacy and animal-density of chypres. Nevertheless galbanum is also clearly present in many chypres and fougeres as well (the classic Ma Griffe by Carven, Parfum de Peau, the classic Lauder Private Collection, the vintage extrait of Miss Dior, vintage Cabochard, Bandit with its knife brandishing swagger, Givenchy III, the modern Private Collection Jasmine White Moss by Lauder) and woody florals (the above mentioned No.19, Fidji by Laroche, Deneuve by Catherine Deneuve, Patou 1000, Le Temps d'une Fête by De Nicolai, Bas de Soie by Lutens, Silences by Jacomo, Untitled Marti Margiela), even florientals! (Just mentioning in passing Boucheron Femme, Comme des Garçons by Comme des Garçons, Givenchy Ysatis, Moschino by Moschino, and vintage Magie Noire). It'd be impossible to list them all!
Chanel used to use a superior grade of Iranian galbanum which helped form the top note of Cristalle and of No.19. In the modern, more youth-oriented version of No.19 Poudre the bite of galbanum has been mollified in order not to scare the horses.
Finally Vol de Nuit (Guerlain) and Must de Cartier (vintage) both owe a lot to the accent of galbanum: the introduction of the green note in a classically oriental, soft focus composition is akin to daggers thrown on a supple and vulnerable female form at some olfactory circus; unmissable.
Ref: LAWRENCE, B.M; "Progress in Essential Oils" 'Perfumer and Flavorist' August/September 1978 vol 3, No 4 p 54 McANDREW, B.A; MICHALKIEWICZ, D.M; "Analysis of Galbanum Oils". Dev Food Sci. Amsterdam: Elsevier Scientific Publications 1988 v 18 pp 573 – 585
The common fallacy about galbanum in perfume compositions derives from the fact that it is routinely mentioned as a top note; in fact galbanum is a sticky resin of plant origin, much like labdanum from rockrose, and forms part of the more tenacious ingredients in the formula in the heart and base. But it is its intense bitterness with green tonalities, like a super-concentrated coniferous elixir at some crazy alchemist's lab, which comes through, all the way from the bottom up front and is immediately tingling the nose with a clearing capacity that only ammonia salts can surpass.
The shock is to be expected. Take someone unaccustomed to perfumes and let them sniff the initial spray of Chanel No.19; high chances are they won't sit around for the drydown, such is the displeasure at the acrid, intense crack of the whip to the untrained nose. It's no coincidence that the plant it derives from owes its own etymology to the Latin ferule which refers to a schoolmaster's rough rod. A bitch slap it is and it imparts that cool, hard as nails quality to the perfumes it participates in. However it is also prized for its fixative qualities: like many of the heavier molecules with lower volatility, it aids to anchor down the more ephemeral ingredients and as it expands in a room you can feel the air sweetening and becoming comforting with balsam and wood nuances.
Galbanum oil is derived via steam distillation from the resinoid that comes from the trunks and roots of the Ferula galbaniflua plant, which historically grew in ancient Mesopotamia and later Persia. The flowering heads resemble those of angelica or fennel, with which it shares the force of character. The resin is naturally produced when the plant is wounded, in nature's coping mechanism to heal. Even within the same plant there are variations: the Levant and the Persian, with the latter being softer and more turpentine-evoking.
via |
Smelling the thick, softly crumbling, yellowish paste and the clear oil produced off it is a revelation: acrid, stupendously green, a tornado of turpentine and earthy, peaty, almost chewy aroma which becomes muskier, more thickly resinous as time goes on. It is mercurial! In dilution in alcohol the "bouquet" opens up and one is reminded of crushed pine needles or pea pods with lemony overtones, very fresh, vegetal and sharp, like snapping the fresh leaves between forefinger and thumb.
The chemical constituents of galbanum are monoterpenes (α and β pinene), sabinene, limonene, undecatriene and pyrazines. The pure oil is, however, often adulterated with pine oil which may be why some batches and imports smell more of green, snapped pine needles than others. The fact that galbanum is so powerful translates as two significant considerations for perfumers: lightness and context. Naturally "greenish" smelling essences/reconstruction of the floral persuasion, such as lily of the valley and hyacinth or narcissus, pair exceedingly well with galbanum.
In Vent Vert (translating as "green wind") by Balmain, introduced in 1945, galbanum gained a starring role and introduced in earnest the mode for "green" fragrances; perfumer maverick Germaine Cellier, instead of using it to compliment other notes, made it the protagonist, giving it full reign and ushering thus a new wave of more "natural-smelling" fragrances. "Green" fragrances, you see, evoke the outdoors and nature much more than the sophisticated intimacy and animal-density of chypres. Nevertheless galbanum is also clearly present in many chypres and fougeres as well (the classic Ma Griffe by Carven, Parfum de Peau, the classic Lauder Private Collection, the vintage extrait of Miss Dior, vintage Cabochard, Bandit with its knife brandishing swagger, Givenchy III, the modern Private Collection Jasmine White Moss by Lauder) and woody florals (the above mentioned No.19, Fidji by Laroche, Deneuve by Catherine Deneuve, Patou 1000, Le Temps d'une Fête by De Nicolai, Bas de Soie by Lutens, Silences by Jacomo, Untitled Marti Margiela), even florientals! (Just mentioning in passing Boucheron Femme, Comme des Garçons by Comme des Garçons, Givenchy Ysatis, Moschino by Moschino, and vintage Magie Noire). It'd be impossible to list them all!
collage via sandrascloset |
Chanel used to use a superior grade of Iranian galbanum which helped form the top note of Cristalle and of No.19. In the modern, more youth-oriented version of No.19 Poudre the bite of galbanum has been mollified in order not to scare the horses.
Finally Vol de Nuit (Guerlain) and Must de Cartier (vintage) both owe a lot to the accent of galbanum: the introduction of the green note in a classically oriental, soft focus composition is akin to daggers thrown on a supple and vulnerable female form at some olfactory circus; unmissable.
Ref: LAWRENCE, B.M; "Progress in Essential Oils" 'Perfumer and Flavorist' August/September 1978 vol 3, No 4 p 54 McANDREW, B.A; MICHALKIEWICZ, D.M; "Analysis of Galbanum Oils". Dev Food Sci. Amsterdam: Elsevier Scientific Publications 1988 v 18 pp 573 – 585
Monday, August 12, 2013
Scent on Canvas Blanc de Paris: fragrance review
The balance between freshly dried cotton sheets and lived-in warmth is in Blanc de Paris, sweet and sour dancing by the fluency of the language of individual skins. This Eau de Parfum has the potential to be the best-seller in the new niche Scent on Canvas line, not only because it’s perfectly legible (a white musk with all the right buttons pressed—bright opening, segueing to cool and clean, melting into warm and lightly sweet), but also because it’s the most approachable (instantly familiar, immediately likable); in so many words, a fate foretold! Like most good musks Blanc de Paris is surprisingly more complex than given credit for, with a classic, more traditionally feminine rose-sandalwood accord which recalls old favorites and the cool, almost iron-pressed ambience of irones (iris note). Nuzzling, its drydown reminds me of those retro lavender & tonka bean compositions after they have rested on the skin for quite some time. A second epidermis, a “my skin but better” sort of fragrance.
To dance in an early spring morning among flowers – this is the aroma Beatrice Aguilar created in a composition that is between intensity and a caress, passion and sweetness, simplicity and sophistication.
Notes for Blanc de Paris by Scent on Canvas:
Top: green mandarin, Murcia citron, Calabrian bergamot
Heart: white flowers, Bulgarian rose, iris
Base: white musk, sandalwood, benzoin
The perfumes are priced at 130 Euros for 100 ml of perfume/eau de parfum (only Blanc de Paris is an Eau de Parfum by design, the rest are extrait de parfum). A great value sample pack of all 5 scents is offered for only 10 euros online at the official e-shop. More information: scentoncanvas.com
illustration by Kay Nielsen via lifo.gr |
To dance in an early spring morning among flowers – this is the aroma Beatrice Aguilar created in a composition that is between intensity and a caress, passion and sweetness, simplicity and sophistication.
The new niche collection "Scent on Canvas" so far includes five perfumes created by an eclectic mix of perfumers: Jórdi Fernandez (for Rose Opéra and Noir de Mars), Shyamala Maisondieu (Ocre Doré) , Alexandra Kosinski (Brun Sicilien) and the founder, Beatrice Aguilar herself (Blanc de Paris). The collection spans five fragrance genres with nuanced olfactory work within them: the starchy, woody musk, a predetermined crowd-pleaser (Blanc de Paris); the dark musty-mossy with guts (Noir de Mars); the mysterious, coppery woody (Ocre Doré); the rosy floral with mysterious, spicy-suede tonalities (Rose Opéra) and the complex hesperidic-leathery (Brun Sicilien). Each fragrance is accompanied by a painting by a well-known painter who is inspired by the aromatics in the composition, then the painting is turned into an engraving which is used for the packaging of the fragrance: the inside of the box holds the engraving ready to be framed and hung on your walls.
Notes for Blanc de Paris by Scent on Canvas:
Top: green mandarin, Murcia citron, Calabrian bergamot
Heart: white flowers, Bulgarian rose, iris
Base: white musk, sandalwood, benzoin
The perfumes are priced at 130 Euros for 100 ml of perfume/eau de parfum (only Blanc de Paris is an Eau de Parfum by design, the rest are extrait de parfum). A great value sample pack of all 5 scents is offered for only 10 euros online at the official e-shop. More information: scentoncanvas.com
Sunday, August 11, 2013
Puredistance Black: new fragrance
"Deep beauty is best experienced in the dark. Envision. Smell. Feel. Don't analyse. Today's trends to know everything and to show everything mute our magic feelings of inuintive beauty. Puredistance Black treaures the beauty of the unknown."
Puredistance BLACK is an understated elegant and mysteriously charming perfume that is close to the wearer and releases sensual and elegant scent layers in a whispering way...
The essence of the concept was to create a perfume that is close to the wearer and releases sensual and elegant scent layers in a whispering way—without shouting. A mysterious fragrance that stays in the shadow, giving away —only every now and then—part of its nature. Perfumer Antoine Lie loved the concept and created a sophisticated perfume full of charm with the same elegant personality as the timeless classic Puredistance I, but then more masculine and oriental. And as a consequence of the concept of BLACK (that treasures the beauty of the unknown) we will not reveal the ingredients of Puredistance BLACK....
Puredistance is created in Paris by famous French perfumer Antoine Lie and it will be available from December 2013 in 17.5, 60 and 100 ml flacons. Expect however a preview from PerfumeShrine in September!
news via press release
Puredistance BLACK is an understated elegant and mysteriously charming perfume that is close to the wearer and releases sensual and elegant scent layers in a whispering way...
The essence of the concept was to create a perfume that is close to the wearer and releases sensual and elegant scent layers in a whispering way—without shouting. A mysterious fragrance that stays in the shadow, giving away —only every now and then—part of its nature. Perfumer Antoine Lie loved the concept and created a sophisticated perfume full of charm with the same elegant personality as the timeless classic Puredistance I, but then more masculine and oriental. And as a consequence of the concept of BLACK (that treasures the beauty of the unknown) we will not reveal the ingredients of Puredistance BLACK....
Puredistance is created in Paris by famous French perfumer Antoine Lie and it will be available from December 2013 in 17.5, 60 and 100 ml flacons. Expect however a preview from PerfumeShrine in September!
news via press release
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