From the effulgent Byzantine mosaics of Ravenna as seen in the warm light of noon to the incadescent Scrovegni Chapel frescoes by Giotto in Padua during the cool silence of a winter afternoon, Italian art is infused with the resplendent light of the South which never fails to draw a beatific expression out of me. That golden light has been captured in a fragrance called Cimabue by independent niche perfumer Dawn Spencer Hurwitz. Cenni di Pepo (Giovanni) Cimabue (c. 1240 — c. 1302) was the artist to bridge the opulence of Byzantium with the insight, knowledge and brilliance of the Renaissance and counted Giotto among his students. Cimabue, the fragrance, is characterised by Dawn as "my Saffron note étude" but it provides a porthole into her greater agilité in various techniques. It's no coincidence that Dawn began her career as a painter progressing to work at Boston's famed ESSENSE Perfumery and imbuing her perfumes with fine art principles (texture, color, line, light, shape, and expression) in her own line, Parfums des Beaux Arts, LLC.
Cimabue (pronounced chim-a-boo-way, according to Dawn) had first come to my attention through a perfume enthusiast and online friend who sent me a sample some time ago. I recall I was favourably impressed and left it at that. But now that the Saffron Series has caught up with me, what better time to revisit and explore the intricasies that weave throughout its composition?
Cimabue materialized out of love: the love of a perfumer to her clients. When a lover of Safran Troublant sent a request to Dawn to make something comparable, Dawn set out to create Cimabue. Yet Cimabue is not a rip off Safran Troublant, but rather a spicier, richer, enigmatic interpretation that spans the spectrum from honeyed floral to bittersweet spicy to luscious oriental much like the colours of those frescoes take on different shades depending on the light cast.
Cimabue begins on complex citrus , immediately flanked by unctuous saffron with the feel of aromatized olive oil for a creamy, starchy Carnaroli risotto. Although there are flowers' essences in the composition, none emerges prominently, instead undulating into layers that are folded in the spice mix. The smell of clove, cardamom and nutmeg slither when Cimabue takes on the skin, then the sandalwood, vanilla and sweet powder combine in a classic milky gourmand drydown that accounts for a very warm and pleasantly sweet ambience with average lasting power.
Cimabue should please spice lovers as well as gourmand lovers and will bring a little warmth in the depths of winter.
Dawn Spencer Hurwitz Cimabue notes:
Top: Bergamot, bitter orange, cardamom, clementine, Italian neroli, lemon, nutmeg
Middle: carnation absolute, cinnamon bark, clove bud, Egyptian Rose geranium, Grandiflorum jasmine, honey beeswax, Moroccan rose absolute, Mysore sandalwood, Saffron absolute, Tuberose absolute
Bottom: Ciste absolute, East Indian sandalwood, labdanum, oppopanax, Siam benzoin, Tahitian vanilla, Tamil Nadu sandalwood, vanilla absolute.
Cimabue is part of the more upscale collection Parfums des Beaux Arts (limited editions) and is available in various sizes: 0 .25 oz Eau de Parfum travel spray will set you back $27 while a limited edition flacon of extrait de parfum runs for $135 while a body butter and a foaming creame compliment the experience. Samples and sampler packs are also available on the DSH website.
Related reading on Perfume Shrine: the Saffron Series
Painting of Madonna enthroned with the child, St Francis, St.Domenico and two Angels by Cimabue displayed in Galleria Uffici Florence courtesy of Christus Rex
Friday, January 9, 2009
Thursday, January 8, 2009
The Golden Sunshine of Saffron 4: Saffron Fragrances (reviews)
Of all the spice notes, saffron with its bittersweet flavor is the one most opulently and oneirically represented in compositions that are highlighting its antithetical facets: sweet and leathery, acrid and rich. The impact is based on its inherent strong contrasts and juxtapositions, yet the aroma itself possesses a polished delicacy that distinguishs it amidst the concucopia of other gourmand or spicy scents. Here are some of the fragrances best highlighting saffron and its golden glory.
Safran Troublant by L'Artisan Parfumeur
In India it is customary to aromatize rice pudding with saffron stamens soaked in the milk used to make it. This composition by Olivia Giacobetti goes for the warm, pleasantly sweet facet of saffron imbued with the softness of vanilla and milky sandalwood. The simple and cozy aromatic mélange is brought to the boil by the addition of a slightly cumin-like note (although none is listed), raisin and rosewater. The Indian feast is closing with a decadent, sensuous dessert (with ambery undertones, slightly powdery accents) that doesn't stick around for long yet makes you appreciate the fact that here is where Kama (the art of love) was born.
Agent Provocateur by Agent ProvocateurWhen this fragrance first launched in 2000 in its ostrich-egg-sized pink bottle, little did one expect that the scent within would be atavitistic to the lineage of impressionable floral chypres of yore. The big Moroccan rose in its heart, much like in classic Jean Couturier's Coriandre from the 1970s, is complimented by a paper-y woody note of amber and vetiver combined with warm musks, but it is the saffron along with the upbeat coriander that bring a rather animalic and weirdly "dirty" quality to the fragrance making it the olfactory equivalent of an aged Hollywood star the morning after she has had a rampant night in bed with a nostalgizing fan half her years.
Al Nabha by Haramain
If Thaif rose mixed with Dehnal Oudh is your dream come true, then you will be well catered for with this exotic, musty mix of both these ancient aromas of the East recommended for men. Dehnal Oudh supposedly aids motivation and meditation as it brings communication with the transcendent and invokes a sense of strength and peace; but I find that it is the saffron accent that touches the earth with its juxtaposition of earthy delights to the spiritual ones of oudh. I feel that it is the perfect companion to studious winter solitude.
(if you want to find a dehnal oudh distributor in the West, try this link)
Black Tie by Washington Tremlett
The bold saffron note is brought into culmination through the combination with other spices and herbs (cardamom, sage and galbanum). The rose-geranium heart is effortlesly elegant, backed up by a woody vetiver-rich undercurrent that likens it to the husky-voiced Czech & Speake's No.88; yet the former's aura is quiter, more refined and the spice accents make it intriguing enough to render it unique in the current masculine selection; and very fitting to be worn by women as well!
Cuir de Lancome (re-issue)
The at once dense and soft aroma of quality suede is complimented admirably by the inherently leathery aspects of saffron, yet the whole is immersed in the translucence that precious labradorite possesses thanks to hesperidic touches of sweet mandarin and elegantly acrid bergamot. Perfumers Calice Becker and Pauline Zanoni have managed to make a reformulation that defies the disdain usually reserved for the former in that it succeeds to smell enticing and worthy of acquisition even if you are a fan of the vintage version.
Evening Edged in Gold by Ineke
Independent perfumer Ineke Ruhland has been creating a line of fragrances that follow the alphabet, as we mentioned while starting the ABCs with After my Own Heart. Evening Edged in Gold is the fifth in the series and although it has been praised for its rendering of exotic sweet and narcotic blossoms ~like Angel's Trumpet and suede-apricoty osmanthus~ via a stop at a perverse candy-story out of Alice in Wonderland, it is perhaps the bittersweet tang of saffron that holds it from becoming intoxicating to the point of no return, reminding me of the Maldon sea salt chocolate from the Paul A. Young chocolaterie in London.
Idole de Lubin
A pirate idea of boozy rum in a walnut-shell deep within a big leather sac, like a hidden treasure in the depths of some uncharted sea. Olivia Giacobetti had a streak of uncharacteristic epiphany: density in the playground of Safran Troublant, her other saffron scent. More masculine, less vanillic and cozy, Idole has sparkling facets of sweet spirits along with the lusciously dark, dry leathery and animalic background. If I truly loved amber fragrances some more, this could have been my companion on the snowy mountaintops of Kaimaktsalan while sipping saffron-infused black tea.
Opôné by Diptyque
Although I have never personally managed to wear this successfully and my decant has been relegated to the swap list, I find that the saffron and rose accord is potently showcased here for those who do not have access to the spice itself for educational purposes. Pot-pouri like, with rich damascones and damascenones ingredients, and rather dusty, Opôné was named after an ancient trade center in Somalia on the east coast of Africa, but this is a travel I would personally rather take on another medium.
Comme des Garçons 2 Man by Comme des Garçons
Composed by Marc Buxton in 2004 for Rei Kawakubo's brand of avant-garde tailoring, the fragrance has such radiance and clarity that the warm, smoky ambience never becomes the low-life den it could have been and even the incense does not veer it into the mystical; instead it remains suave and polished. The cumin, wood and vetiver elements compliment saffron in a masculine clarion to battle for the urbanized battlefield rather than muddy Bannockburn and I personally find that the modern warrior who would wear this one would definitely manage to steal a gaze of contemplation and interest from me.
Ta'if by Ormonde Jayne
Dates and pink pepper combine with golden saffron to evoke a stop on the way on the Silk Route with the slight green tinge of dampness of fallen leaves in a desert oasis. The unusual note of broom reminds me of the comparable treatment in Dior's forgotten marine-oriental Dune. More spicy than fruity, but with a clearly detectable honey rose heart that blooms lusciously in the warm air of a summery evening, Ta'if is one of the Ormonde Jayne fragrances that although I don't often wear I admire a lot and prefer to the rather lesser Orris Noir which also includes saffron.
Related reading on Perfume Shrine: the Saffron Series
Photograph Afrique du Sud (1981 World Cultures) by Chris Perkins. Agent Provocateur advertisement via Parfum de Pub.
Safran Troublant by L'Artisan Parfumeur
In India it is customary to aromatize rice pudding with saffron stamens soaked in the milk used to make it. This composition by Olivia Giacobetti goes for the warm, pleasantly sweet facet of saffron imbued with the softness of vanilla and milky sandalwood. The simple and cozy aromatic mélange is brought to the boil by the addition of a slightly cumin-like note (although none is listed), raisin and rosewater. The Indian feast is closing with a decadent, sensuous dessert (with ambery undertones, slightly powdery accents) that doesn't stick around for long yet makes you appreciate the fact that here is where Kama (the art of love) was born.
Agent Provocateur by Agent ProvocateurWhen this fragrance first launched in 2000 in its ostrich-egg-sized pink bottle, little did one expect that the scent within would be atavitistic to the lineage of impressionable floral chypres of yore. The big Moroccan rose in its heart, much like in classic Jean Couturier's Coriandre from the 1970s, is complimented by a paper-y woody note of amber and vetiver combined with warm musks, but it is the saffron along with the upbeat coriander that bring a rather animalic and weirdly "dirty" quality to the fragrance making it the olfactory equivalent of an aged Hollywood star the morning after she has had a rampant night in bed with a nostalgizing fan half her years.
Al Nabha by Haramain
If Thaif rose mixed with Dehnal Oudh is your dream come true, then you will be well catered for with this exotic, musty mix of both these ancient aromas of the East recommended for men. Dehnal Oudh supposedly aids motivation and meditation as it brings communication with the transcendent and invokes a sense of strength and peace; but I find that it is the saffron accent that touches the earth with its juxtaposition of earthy delights to the spiritual ones of oudh. I feel that it is the perfect companion to studious winter solitude.
(if you want to find a dehnal oudh distributor in the West, try this link)
Black Tie by Washington Tremlett
The bold saffron note is brought into culmination through the combination with other spices and herbs (cardamom, sage and galbanum). The rose-geranium heart is effortlesly elegant, backed up by a woody vetiver-rich undercurrent that likens it to the husky-voiced Czech & Speake's No.88; yet the former's aura is quiter, more refined and the spice accents make it intriguing enough to render it unique in the current masculine selection; and very fitting to be worn by women as well!
Cuir de Lancome (re-issue)
The at once dense and soft aroma of quality suede is complimented admirably by the inherently leathery aspects of saffron, yet the whole is immersed in the translucence that precious labradorite possesses thanks to hesperidic touches of sweet mandarin and elegantly acrid bergamot. Perfumers Calice Becker and Pauline Zanoni have managed to make a reformulation that defies the disdain usually reserved for the former in that it succeeds to smell enticing and worthy of acquisition even if you are a fan of the vintage version.
Evening Edged in Gold by Ineke
Independent perfumer Ineke Ruhland has been creating a line of fragrances that follow the alphabet, as we mentioned while starting the ABCs with After my Own Heart. Evening Edged in Gold is the fifth in the series and although it has been praised for its rendering of exotic sweet and narcotic blossoms ~like Angel's Trumpet and suede-apricoty osmanthus~ via a stop at a perverse candy-story out of Alice in Wonderland, it is perhaps the bittersweet tang of saffron that holds it from becoming intoxicating to the point of no return, reminding me of the Maldon sea salt chocolate from the Paul A. Young chocolaterie in London.
Idole de Lubin
A pirate idea of boozy rum in a walnut-shell deep within a big leather sac, like a hidden treasure in the depths of some uncharted sea. Olivia Giacobetti had a streak of uncharacteristic epiphany: density in the playground of Safran Troublant, her other saffron scent. More masculine, less vanillic and cozy, Idole has sparkling facets of sweet spirits along with the lusciously dark, dry leathery and animalic background. If I truly loved amber fragrances some more, this could have been my companion on the snowy mountaintops of Kaimaktsalan while sipping saffron-infused black tea.
Opôné by Diptyque
Although I have never personally managed to wear this successfully and my decant has been relegated to the swap list, I find that the saffron and rose accord is potently showcased here for those who do not have access to the spice itself for educational purposes. Pot-pouri like, with rich damascones and damascenones ingredients, and rather dusty, Opôné was named after an ancient trade center in Somalia on the east coast of Africa, but this is a travel I would personally rather take on another medium.
Comme des Garçons 2 Man by Comme des Garçons
Composed by Marc Buxton in 2004 for Rei Kawakubo's brand of avant-garde tailoring, the fragrance has such radiance and clarity that the warm, smoky ambience never becomes the low-life den it could have been and even the incense does not veer it into the mystical; instead it remains suave and polished. The cumin, wood and vetiver elements compliment saffron in a masculine clarion to battle for the urbanized battlefield rather than muddy Bannockburn and I personally find that the modern warrior who would wear this one would definitely manage to steal a gaze of contemplation and interest from me.
Ta'if by Ormonde Jayne
Dates and pink pepper combine with golden saffron to evoke a stop on the way on the Silk Route with the slight green tinge of dampness of fallen leaves in a desert oasis. The unusual note of broom reminds me of the comparable treatment in Dior's forgotten marine-oriental Dune. More spicy than fruity, but with a clearly detectable honey rose heart that blooms lusciously in the warm air of a summery evening, Ta'if is one of the Ormonde Jayne fragrances that although I don't often wear I admire a lot and prefer to the rather lesser Orris Noir which also includes saffron.
Related reading on Perfume Shrine: the Saffron Series
Photograph Afrique du Sud (1981 World Cultures) by Chris Perkins. Agent Provocateur advertisement via Parfum de Pub.
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Wednesday, January 7, 2009
L'Osmotheque, a veritable vault of perfume memory
"The notion arose during the late 1970s, in several minds at once. Why not amass in one place, for safekeeping and delectation, all the perfumes ever created? A wonderful idea, and in time the renowned nez Jean Kerléo brought the collective dream to fruition. The Osmothèque, the only institution of its kind in the world, was inaugurated in 1990. Nowhere else can a perfume lover inhale thousands of fragrances created today, yesterday and even in distant history, including a Royal Perfume of the Roman era and the medieval Eau de la Reine de Hongrie.The experts at this unlikely conservatory, situated on a side street in the city of Versailles, have even reconstituted, from a formula discovered by chance in a drawer, the eau de cologne produced on Saint Helena for the exiled Napoleon.
Hundreds of perfumes once thought to have evaporated into the mists of time have been revived at the Osmothèque. Dabbed onto paper strips called mouillettes, the fragrances transport visitors to the woodland glades of their origin, or the era of their first appearances on the perfume scene: heady Blue Narcissus by Mury (1920), nostalgic Christmas Night* by Caron (1922), Chanel's sensual Russian Leather ** (1924), Millot's opulent Crêpe de Chine (1925), to mention only a few".
Read more about the fragrance vault, L'Osmothèque, in Scents and Sensibility (surely not the most inspired title/pun?) in the article by Franck Ferrand in France Today (hence the pic).
*Nuit de Noel
**Cuir de Russie
The Osmothèque, which is primarily a resource and teaching institution for perfume professionals, is open to the public by reservation only, for two-and-a-half-hour sessions given (in French only) by perfumers. Sessions are held on Wednesday afternoons and some Saturdays, and include discussions, videos and slide shows covering the history of perfume and the profession of the "nose", a presentation of the raw ingredients used in perfumery, and the opportunity to sniff mouillettes of many of the perfumes in the collection. 36 rue du Parc de Clagny, Versailles, 01.39.55.46.99. €15. Find out more
Related reading on Perfume Shrine: History of Perfumery articles, Press articles on scent
Thanks to SocalWoman/mua for bringing the link to my attention
Hundreds of perfumes once thought to have evaporated into the mists of time have been revived at the Osmothèque. Dabbed onto paper strips called mouillettes, the fragrances transport visitors to the woodland glades of their origin, or the era of their first appearances on the perfume scene: heady Blue Narcissus by Mury (1920), nostalgic Christmas Night* by Caron (1922), Chanel's sensual Russian Leather ** (1924), Millot's opulent Crêpe de Chine (1925), to mention only a few".
Read more about the fragrance vault, L'Osmothèque, in Scents and Sensibility (surely not the most inspired title/pun?) in the article by Franck Ferrand in France Today (hence the pic).
*Nuit de Noel
**Cuir de Russie
The Osmothèque, which is primarily a resource and teaching institution for perfume professionals, is open to the public by reservation only, for two-and-a-half-hour sessions given (in French only) by perfumers. Sessions are held on Wednesday afternoons and some Saturdays, and include discussions, videos and slide shows covering the history of perfume and the profession of the "nose", a presentation of the raw ingredients used in perfumery, and the opportunity to sniff mouillettes of many of the perfumes in the collection. 36 rue du Parc de Clagny, Versailles, 01.39.55.46.99. €15. Find out more
Related reading on Perfume Shrine: History of Perfumery articles, Press articles on scent
Thanks to SocalWoman/mua for bringing the link to my attention
Perfume Shrine has been going through an organisation process (much needed) and we're slowly getting there. May I urge you to use the Sitemap link for reference purposes from now on (it's on the upper right hand corner), to navigate easily and find what you're searching for. (The Search function on the right hand column remains for ease as well).
Please mail me if you have interesting tidbits for me to include or if you see broken links. Thanks!
Please mail me if you have interesting tidbits for me to include or if you see broken links. Thanks!
Tuesday, January 6, 2009
Samsara by Guerlain: fragrance review and history
~by guest writer AlbertCAN
sam•sa•ra
Pronunciation: \səm-‘sär-ə\
Function: noun
Etymology: Sanskrit saṁsāra, literally, passing through
Date: 1886
: the indefinitely repeated cycles of birth, misery, and death caused by karma
—Merriam-Webster On-Line Dictionary Definition.
Years later I’m still surprised by the paradoxical creature known as the original Guerlain Samsara marketing campaign (1989). Although the fragrance itself has now recognized as one of the diffusive bombshells of the 80s (partly contributed by women who unabashedly applied reapplied ad nauseum back then), the concept was infused with a subtle ironic tone which few had recognized to this day—tongues firmly planted in cheek from day one. In fact, the overall concept can be interpreted in so many different ways that, combined with the subsequent urban legends, I have no choice but hail the whole thing as a marvel. After all, how can a seemingly innocent tale of oriental incarnation points(slyly) to the truth about the eventual corporate fall of venerable perfumery house, in ways that I suspect few still fully comprehend?
Few may dismiss my claims until one realizes that the development process of Guerlain Samsara was a grand departure from its predecessors, for it was the first project which utilized fragrance marketing. (Yes, I understand how vulgar the “m” word may be to some Perfume Shrine readers—but read on.) Before Guerlain Samsara the fragrance formulation was the exact opposite: juice first, concept second. In fact, the developmental processes of classics such as Jicky, Mitsouko, Shalimar were not fully indebted to their romantic muses, be it personal anecdote (the British Jacqueline who couldn’t marry Aimé Guerlain), heroine of a novel by Claude Farrère (homage to the heroine of "La Bataille"), or the Mughal architecture wonder in Lahore, Pakistan (a.k.a. “the abode of love” in Sanskrit). No, the business model in the pre-Samsara era was akin to home-style pasta cooking: if it was any good the fragrance would stick.
However such a R&D method was not a mean of effective business management in the post-Opium era, especially since other designer fragrances such as Givenchy Ysatis (1984), Chanel Coco (1984), and Calvin Klein Obsession (1985) were dominating various markets while Guerlain Nahéma (1979) and Guerlain Jardins de Bagatelle (1983) flopped, especially in the North American market[1]. With this in mind Guerlain did two unusual things when developing the next massive launch: requested submissions from the Big Boys and initiated a project with a fragrance brief. Eventually the name Samsara was officially chosen as the name of the fragrance.
By now most people probably have seen the following PR write up: "Jean-Paul Guerlain was so moved by a woman whose inner beauty evoked a serene sensuality, he created a perfume just for her - Samsara. A fragrance that embraces and intoxicates, it is a seductive oriental made for a woman who conveys harmony and spirituality. Jasmine combines with the warmth of sandalwood, while powdery and vanilla notes magnify this blend".
The statement above is almost a direct contradiction to the official definition of the Buddhist term! In fact, when Samsara was launched in Asia it received its share of puzzled looks: in my memory serves me well one of the spiritual writers from the Mandarin-speaking regions (林清玄) actually published articles about how the newest fragrance illustrated the lure of the material world and the emptiness it implies. (I read that article once back in 1990 so please do not quote me—still, I remember the author’s view on Samsara was less than stellar because of its supposed connection to the “harmonious reincarnation”.) To be fair Guerlain did not do itself any favour when it announced (upon its Asian launch at least) that the perfumer (supposedly Jean-Paul Guerlain), was “enlightened” after praying for hours in a remote temple…So why the whole fuss? If Guerlain wanted to appease its Asian market wouldn’t it be easier to call the scent Nirvana? (Remember, the grunge band didn’t its first album until 1988.) Well, the questions ultimately point to the basis of Buddhism: while explaining the paradigm of Buddhism is beyond the scope of this review I shall offer a part of my understanding since it ultimately points to an interesting truth.
One of the major issues that many religions need to address is the sufferings experienced by mankind: how can one elevate from the everyday spiritual sufferings? Legends have it that Buddhism originated when Prince Siddhārtha Gautama, upon meeting his subject for the first time, discovered earthly pains associated with aging, disease, and corpses. Since he father forbid the prince to study all spiritual matters the young man later set out to uncover the root
of the problem. (It was prophesized upon Gautama’s birth that the prince would become either a great king or a great spiritual leader: naturally the king forbid his son to study spirituality.) Of course, Siddhārtha Gautama later gained enlightenment and became Buddha.
What Gautama supposedly envisioned during his meditation right before the enlightenment is worth repeating. Under a Bodhi tree, Gautama witnessed the human cycles and the consequences as a result: a perpetual motion of greed, jealousy, hatred, all of which are caused by ignorance. In fact, finding to starting point of such suffering is futile, much akin to finding the starting point of a circle. The cycle of such troubling human experience, of course, is samsara.
At this point you might be wondering how the first photo featured in this post fit into the grand scheme of things—it is, in fact, a samsara wheel, complete with all the states associated with the phenomenon. Of course, samsara is not merely reincarnation or karma: from my understanding the pains of repeating oneself due to karmic bonds and/or debts that allows the samsara cycle to continue...(for more information on the stages within a samsara wheel, as well as the meaning behind various depictions within the thangka above, please refer to the excellent interactive guide here.) Well, does the projected image much more akin to nirvana? Not exactly—in fact I think nirvana will be a fairly poor choice upon examining the official definition by Merriam-Webster:
nir•va•na
Pronunciation: \nir-‘vä-nə, (,)nər-\
Function: noun
Usage: often capitalized
Etymology: Sanskrit nirvāṇa, literally, act of extinguishing, from nis- out + vāti it blows — more at wind
Date: 1801
1: the final beatitude that transcends suffering, karma, and samsara and is sought especially in Buddhism through the extinction of desire and individual consciousness
2 a: a place or state of oblivion to care, pain, or external reality
The real essence of nirvana isn’t the equivalent of an oriental heaven, full of exotic pleasures. (Such earthly thoughts create more earthly delights until the karmic force runs out, remember?) Instead, nirvana is the cease and the decease of earthly desires, thereby wiping out samasara. All of which makes nirvana, by definition, an indescribable state—since nirvana is beyond the use of the five senses or even the duality-driven state of the human experience. Yet, Buddhism advocates that such surrender is merely a choice to go beyond the transient entertainment of the human experience and realize that the greater truth is the integration of everything in life—thus can only be experienced, not said in words since describing the state requires choosing one’s words, thereby separating some experiences from others [2]. In the end, I suppose Guerlain can’t pick a name that implies the cease and the decease of the consciousness!
Aside from the incoherence of between the projected image and the name the olfactory theme of Guerlain Samsara couldn’t have been more appropriate. Jasmine and sandalwood, aside from producing a sensual oriental alliance when expertly combined, actually capture the imagination of many Asian countries despite the cultural differences within the regions. While Helg has kindly explored the use of jasmine in perfumery in ways that I can never imagine in her excellent jasmine series, it’s worth noting that to many Asians the flower serves as spiritual shorthand of the various cultures within this region—there’s more to jasmine than, for instance, the vital ingredient in the classic jasmine tea. For instance, the iconic Mandarin folksong “Muo Li Hua” (茉莉花), taught in Chinese elementary schools as soon as the second grade, becomes the symbol of Asian aesthetics. (It is even used by Puccini as a theme in Turandot, most prominently in the middle of Perché tarda la luna? in Act I. More recently the famed Chinese director Zhang Yimou had used it liberally when directing various events related to the Beijing Olympics.) I’ve heard of many versions of this melody and to demonstrate the phenomenon I have a YouTube concert highlight featuring the Vienna Boys Choir (the pronunciation and intonation are quite spot on, by the way). I think all this indicates how the jasmine has become to represent oriental aesthetics.
Jean-Paul Guerlain’s source of inspiration might turn out to be different from a Buddhist temple after hours of meditation. Michael Edwards reported in Perfume Legends: French Feminine Fragrances that Jean-Paul was set out to seduce Decia de Powell, an English woman who shared his passion for equestrianism. Upon being asked what fragrance would she like to wear, Decia supposedly asked for a concoction of jasmine and sandalwood as far back as 1985—and the final result supposedly contained up to 30% of sandalwood extract, one of the precious perfumery ingredients due to the diminishing population of the sandalwood tree and its slow-growing nature. (Jean-Paul also added, among many other things, Sandalore in order to create a powerful sandalwood effect.)
But the perfumery industry can readily reveal contradictory stories and this is where Samsara’s story starts to take on a colourful spin: did Guerlain ultimately picked Jean-Paul’s submission for Samsara?
While nearly all official Guerlain PR material back up the master perfumer fully for years the perfumery industry members whisper among themselves that Guerlain Samsara might have been the first Guerlain fragrance created by an outsider. (Quel horreur! C'est absolument incroyable!) The story is even more bizarre when CNN reported nearly three years ago that nose Jacques Chabert was the nose behind Guerlain’s Samsara (and Chanel's Cristalle)…, further adding confusion and complexity to the urban myth…
Of course, Guerlain isn’t completely innocent in this regard: when Mathilde Laurent joined Cartier a few years ago the creator Shalimar Eau Légère (2003) strangely became Jean-Paul Guerlain after the master perfumer supposedly “optimized” the fragrance with citrus oils such as bergamot according to the Guerlain PR team. (How can the original be short of hesperidic top notes is still beyond me.) Champs- Élysées (1996) might have received a similar treatment since the olfactory strokes [3] are a bit different compared to the classic Jean-Paul Guerlain creations. (My guess would be Dominique Ropion after sampling Une Fleur de Cassie by Frédéric Malle, though the depth of the latter is unquestionably better honed.) Mostly interestingly, many Guerlain sales associates are still taught that L’Instant de Guerlain (2003) was created by a Guerlain family member despite the fact that Maurice Roucel was officially credited as the nose behind the project—the training documents supposedly indicated otherwise in some cases...
Sure, many people have attributed Guerlain’s recent perfumery downfall from grace to the corporate greed of LVMH—but I feel that there must have been something wrong in the first place that caused the family to sell the corporation to the conglomerate. After all, as opposed to the Givenchy takeover (hostile in nature by all accounts) LVMH bought the brand upon years of mismanagement. I don’t believe for a second that it was simply a case that someone spending too much on guaranteeing the supply of costly essences, not after knowing the factors behind the failure of Nahéma, for instance. Management problems existed before the LVMH takeover—it wasn’t simply a matter of under finance that plagued many French luxury firms.
Years ago I read a short paragraph that ended up saying more to this day than many sources could articulate. Cathy Newman, a reporter for the National Geographic and the author of "Perfume: The Art and Science of Scent", once interviewed a noted industry member. While the man didn’t go into the specifics he indicated that the Guerlain family was a group of “octogenarians” who constantly “squabbled” over money and other matters. The traditional Guerlain management structure used to dictate the separation to duties among siblings and/or cousins, which potentially created strains even during fragrance formulation (as Jean-Paul Guerlain said during some interviews) as the cost of material may exceed the limits imposed by the other departments…
Please don’t get me wrong: I’m not indicating that the Guerlain legacy less than it should have been—but to say that the family dynamic was a smooth sail and placed the LVMH acquisition squarely to the lure of the global corporation was not exactly correct either. Guerlain got sold not because the audience didn’t get the fragrance masterpieces—Guerlain got sold because the namesake family couldn’t identify the effective management strategies. (Interestingly enough, LVMH is still looking for ways to properly manage the Guerlain portfolio, as many perfumistas will sadly tell you. I suppose history does repeat itself.)
So the fragrance that was released 100 years after the launch of Jicky said so much more with its name than it should when the Sanskrit word originally described the sadness associated with karmic bonds: suppose Samsara also indicated all the emotions that the Guerlain (corporate entity) must have gone though over the centuries?
Fragrance-wise Samsara is arguably beyond just a simple combination of jasmine and sandalwood. Dr. Luca Turin once commented how the classic Guerlain compositions used quite a bit of Provençal herbs such as thyme and rosemary: Samsara subtly opens with lemon and tarragon, although the jasmine-sandalwood alliance can be strongly felt from the get go—making the bouquet largely powdery with a 80s lilt. (Peach is also mentioned as a top note in some sources, although to me it isn’t a prominent player—at least not in the famed Mitsouko context.) As the scent progresses ylang ylang further supports the jasmine idea with a spicy touch, concurred by carnation and rose. The overall aesthetic is round and smooth—as if invisible hands are arching the elements into concentric spirals, leaving an interesting sillage—sophisticated but strong-willed before the fragrance settles into the typical Guerlain balsamic-amber base with the aforementioned sandalwood as the main lead.
(I hate to say this…but I wonder more than once if Catherine Deneuve used Samsara during the filming of Indochine, for the complex love story can certainly be described as heavily karmic in nature![4] )
As for the famed packaging Michael Edwards reported that the pagoda-shaped bottle was in fact inspired by a Cambodian dancer statue displayed at Musée Guimet: the legs forms the outer shape of the bottle as the head forms the stopper…(no prize for guessing why red and gold are chosen as the colours).
Helg talked about how Guerlain’s model profiling in its ads and her theory certainly bears some interesting truth when considering the following ad:
So I urge everyone to re-examine this creation more than a blast from the past—the stories behind the creation itself are more than what one can bargain for!
Notes for Samsara by Guerlain: jasmine, ylang ylang, narcissus, sandalwood, iris, tonka bean, vanilla
Samsara is available wherever Guerlain perfumes are stocked. Two " discontinued "flankers that bear no olfactory relation are Un air de Samsara and Samsara Shine.
[1] Although the concept would be considered very foreign to the non-French speakers, Guerlain’s problem with the North American market might also have to do with its refusal to deliver extra sales incentives, a practice that was commonplace in North America. In short, I don’t believe it’s simply the diffusive juice that ultimately caused the failure of a juice: after all, as we all know a terrible juice can be quite profitable if managed properly (much to the horror of perfumistas).
[2] I’m not a Buddhist and an even lousier student in religious matters: my little write-up on Buddhist terms only serves as an illustration to the terms associated with this fragrance.
[3]Similar to writers and painters perfumers (especially the established ones) do have their olfactory styles, mostly due to their preferred ingredients and aesthetics. People who are highly trained can even conduct personality tests based on the olfactory signatures. According to Sophia Gorjsman the perfumers actually recognize each other’s olfactory signatures upon smelling a fragrance.
[4]The Tale of Genji, the world’s oldest novel by Murasaki Shikibu, certainly attribute the protagonist’s often futile (and nearly incestuous in some cases) relationships with various female leads as deeply karmic.
Pics via Wikimedia and Fragrances of the World.
sam•sa•ra
Pronunciation: \səm-‘sär-ə\
Function: noun
Etymology: Sanskrit saṁsāra, literally, passing through
Date: 1886
: the indefinitely repeated cycles of birth, misery, and death caused by karma
—Merriam-Webster On-Line Dictionary Definition.
Years later I’m still surprised by the paradoxical creature known as the original Guerlain Samsara marketing campaign (1989). Although the fragrance itself has now recognized as one of the diffusive bombshells of the 80s (partly contributed by women who unabashedly applied reapplied ad nauseum back then), the concept was infused with a subtle ironic tone which few had recognized to this day—tongues firmly planted in cheek from day one. In fact, the overall concept can be interpreted in so many different ways that, combined with the subsequent urban legends, I have no choice but hail the whole thing as a marvel. After all, how can a seemingly innocent tale of oriental incarnation points(slyly) to the truth about the eventual corporate fall of venerable perfumery house, in ways that I suspect few still fully comprehend?
Few may dismiss my claims until one realizes that the development process of Guerlain Samsara was a grand departure from its predecessors, for it was the first project which utilized fragrance marketing. (Yes, I understand how vulgar the “m” word may be to some Perfume Shrine readers—but read on.) Before Guerlain Samsara the fragrance formulation was the exact opposite: juice first, concept second. In fact, the developmental processes of classics such as Jicky, Mitsouko, Shalimar were not fully indebted to their romantic muses, be it personal anecdote (the British Jacqueline who couldn’t marry Aimé Guerlain), heroine of a novel by Claude Farrère (homage to the heroine of "La Bataille"), or the Mughal architecture wonder in Lahore, Pakistan (a.k.a. “the abode of love” in Sanskrit). No, the business model in the pre-Samsara era was akin to home-style pasta cooking: if it was any good the fragrance would stick.
However such a R&D method was not a mean of effective business management in the post-Opium era, especially since other designer fragrances such as Givenchy Ysatis (1984), Chanel Coco (1984), and Calvin Klein Obsession (1985) were dominating various markets while Guerlain Nahéma (1979) and Guerlain Jardins de Bagatelle (1983) flopped, especially in the North American market[1]. With this in mind Guerlain did two unusual things when developing the next massive launch: requested submissions from the Big Boys and initiated a project with a fragrance brief. Eventually the name Samsara was officially chosen as the name of the fragrance.
By now most people probably have seen the following PR write up: "Jean-Paul Guerlain was so moved by a woman whose inner beauty evoked a serene sensuality, he created a perfume just for her - Samsara. A fragrance that embraces and intoxicates, it is a seductive oriental made for a woman who conveys harmony and spirituality. Jasmine combines with the warmth of sandalwood, while powdery and vanilla notes magnify this blend".
The statement above is almost a direct contradiction to the official definition of the Buddhist term! In fact, when Samsara was launched in Asia it received its share of puzzled looks: in my memory serves me well one of the spiritual writers from the Mandarin-speaking regions (林清玄) actually published articles about how the newest fragrance illustrated the lure of the material world and the emptiness it implies. (I read that article once back in 1990 so please do not quote me—still, I remember the author’s view on Samsara was less than stellar because of its supposed connection to the “harmonious reincarnation”.) To be fair Guerlain did not do itself any favour when it announced (upon its Asian launch at least) that the perfumer (supposedly Jean-Paul Guerlain), was “enlightened” after praying for hours in a remote temple…So why the whole fuss? If Guerlain wanted to appease its Asian market wouldn’t it be easier to call the scent Nirvana? (Remember, the grunge band didn’t its first album until 1988.) Well, the questions ultimately point to the basis of Buddhism: while explaining the paradigm of Buddhism is beyond the scope of this review I shall offer a part of my understanding since it ultimately points to an interesting truth.
One of the major issues that many religions need to address is the sufferings experienced by mankind: how can one elevate from the everyday spiritual sufferings? Legends have it that Buddhism originated when Prince Siddhārtha Gautama, upon meeting his subject for the first time, discovered earthly pains associated with aging, disease, and corpses. Since he father forbid the prince to study all spiritual matters the young man later set out to uncover the root
of the problem. (It was prophesized upon Gautama’s birth that the prince would become either a great king or a great spiritual leader: naturally the king forbid his son to study spirituality.) Of course, Siddhārtha Gautama later gained enlightenment and became Buddha.
What Gautama supposedly envisioned during his meditation right before the enlightenment is worth repeating. Under a Bodhi tree, Gautama witnessed the human cycles and the consequences as a result: a perpetual motion of greed, jealousy, hatred, all of which are caused by ignorance. In fact, finding to starting point of such suffering is futile, much akin to finding the starting point of a circle. The cycle of such troubling human experience, of course, is samsara.
At this point you might be wondering how the first photo featured in this post fit into the grand scheme of things—it is, in fact, a samsara wheel, complete with all the states associated with the phenomenon. Of course, samsara is not merely reincarnation or karma: from my understanding the pains of repeating oneself due to karmic bonds and/or debts that allows the samsara cycle to continue...(for more information on the stages within a samsara wheel, as well as the meaning behind various depictions within the thangka above, please refer to the excellent interactive guide here.) Well, does the projected image much more akin to nirvana? Not exactly—in fact I think nirvana will be a fairly poor choice upon examining the official definition by Merriam-Webster:
nir•va•na
Pronunciation: \nir-‘vä-nə, (,)nər-\
Function: noun
Usage: often capitalized
Etymology: Sanskrit nirvāṇa, literally, act of extinguishing, from nis- out + vāti it blows — more at wind
Date: 1801
1: the final beatitude that transcends suffering, karma, and samsara and is sought especially in Buddhism through the extinction of desire and individual consciousness
2 a: a place or state of oblivion to care, pain, or external reality
The real essence of nirvana isn’t the equivalent of an oriental heaven, full of exotic pleasures. (Such earthly thoughts create more earthly delights until the karmic force runs out, remember?) Instead, nirvana is the cease and the decease of earthly desires, thereby wiping out samasara. All of which makes nirvana, by definition, an indescribable state—since nirvana is beyond the use of the five senses or even the duality-driven state of the human experience. Yet, Buddhism advocates that such surrender is merely a choice to go beyond the transient entertainment of the human experience and realize that the greater truth is the integration of everything in life—thus can only be experienced, not said in words since describing the state requires choosing one’s words, thereby separating some experiences from others [2]. In the end, I suppose Guerlain can’t pick a name that implies the cease and the decease of the consciousness!
Aside from the incoherence of between the projected image and the name the olfactory theme of Guerlain Samsara couldn’t have been more appropriate. Jasmine and sandalwood, aside from producing a sensual oriental alliance when expertly combined, actually capture the imagination of many Asian countries despite the cultural differences within the regions. While Helg has kindly explored the use of jasmine in perfumery in ways that I can never imagine in her excellent jasmine series, it’s worth noting that to many Asians the flower serves as spiritual shorthand of the various cultures within this region—there’s more to jasmine than, for instance, the vital ingredient in the classic jasmine tea. For instance, the iconic Mandarin folksong “Muo Li Hua” (茉莉花), taught in Chinese elementary schools as soon as the second grade, becomes the symbol of Asian aesthetics. (It is even used by Puccini as a theme in Turandot, most prominently in the middle of Perché tarda la luna? in Act I. More recently the famed Chinese director Zhang Yimou had used it liberally when directing various events related to the Beijing Olympics.) I’ve heard of many versions of this melody and to demonstrate the phenomenon I have a YouTube concert highlight featuring the Vienna Boys Choir (the pronunciation and intonation are quite spot on, by the way). I think all this indicates how the jasmine has become to represent oriental aesthetics.
Jean-Paul Guerlain’s source of inspiration might turn out to be different from a Buddhist temple after hours of meditation. Michael Edwards reported in Perfume Legends: French Feminine Fragrances that Jean-Paul was set out to seduce Decia de Powell, an English woman who shared his passion for equestrianism. Upon being asked what fragrance would she like to wear, Decia supposedly asked for a concoction of jasmine and sandalwood as far back as 1985—and the final result supposedly contained up to 30% of sandalwood extract, one of the precious perfumery ingredients due to the diminishing population of the sandalwood tree and its slow-growing nature. (Jean-Paul also added, among many other things, Sandalore in order to create a powerful sandalwood effect.)
But the perfumery industry can readily reveal contradictory stories and this is where Samsara’s story starts to take on a colourful spin: did Guerlain ultimately picked Jean-Paul’s submission for Samsara?
While nearly all official Guerlain PR material back up the master perfumer fully for years the perfumery industry members whisper among themselves that Guerlain Samsara might have been the first Guerlain fragrance created by an outsider. (Quel horreur! C'est absolument incroyable!) The story is even more bizarre when CNN reported nearly three years ago that nose Jacques Chabert was the nose behind Guerlain’s Samsara (and Chanel's Cristalle)…, further adding confusion and complexity to the urban myth…
Of course, Guerlain isn’t completely innocent in this regard: when Mathilde Laurent joined Cartier a few years ago the creator Shalimar Eau Légère (2003) strangely became Jean-Paul Guerlain after the master perfumer supposedly “optimized” the fragrance with citrus oils such as bergamot according to the Guerlain PR team. (How can the original be short of hesperidic top notes is still beyond me.) Champs- Élysées (1996) might have received a similar treatment since the olfactory strokes [3] are a bit different compared to the classic Jean-Paul Guerlain creations. (My guess would be Dominique Ropion after sampling Une Fleur de Cassie by Frédéric Malle, though the depth of the latter is unquestionably better honed.) Mostly interestingly, many Guerlain sales associates are still taught that L’Instant de Guerlain (2003) was created by a Guerlain family member despite the fact that Maurice Roucel was officially credited as the nose behind the project—the training documents supposedly indicated otherwise in some cases...
Sure, many people have attributed Guerlain’s recent perfumery downfall from grace to the corporate greed of LVMH—but I feel that there must have been something wrong in the first place that caused the family to sell the corporation to the conglomerate. After all, as opposed to the Givenchy takeover (hostile in nature by all accounts) LVMH bought the brand upon years of mismanagement. I don’t believe for a second that it was simply a case that someone spending too much on guaranteeing the supply of costly essences, not after knowing the factors behind the failure of Nahéma, for instance. Management problems existed before the LVMH takeover—it wasn’t simply a matter of under finance that plagued many French luxury firms.
Years ago I read a short paragraph that ended up saying more to this day than many sources could articulate. Cathy Newman, a reporter for the National Geographic and the author of "Perfume: The Art and Science of Scent", once interviewed a noted industry member. While the man didn’t go into the specifics he indicated that the Guerlain family was a group of “octogenarians” who constantly “squabbled” over money and other matters. The traditional Guerlain management structure used to dictate the separation to duties among siblings and/or cousins, which potentially created strains even during fragrance formulation (as Jean-Paul Guerlain said during some interviews) as the cost of material may exceed the limits imposed by the other departments…
Please don’t get me wrong: I’m not indicating that the Guerlain legacy less than it should have been—but to say that the family dynamic was a smooth sail and placed the LVMH acquisition squarely to the lure of the global corporation was not exactly correct either. Guerlain got sold not because the audience didn’t get the fragrance masterpieces—Guerlain got sold because the namesake family couldn’t identify the effective management strategies. (Interestingly enough, LVMH is still looking for ways to properly manage the Guerlain portfolio, as many perfumistas will sadly tell you. I suppose history does repeat itself.)
So the fragrance that was released 100 years after the launch of Jicky said so much more with its name than it should when the Sanskrit word originally described the sadness associated with karmic bonds: suppose Samsara also indicated all the emotions that the Guerlain (corporate entity) must have gone though over the centuries?
Fragrance-wise Samsara is arguably beyond just a simple combination of jasmine and sandalwood. Dr. Luca Turin once commented how the classic Guerlain compositions used quite a bit of Provençal herbs such as thyme and rosemary: Samsara subtly opens with lemon and tarragon, although the jasmine-sandalwood alliance can be strongly felt from the get go—making the bouquet largely powdery with a 80s lilt. (Peach is also mentioned as a top note in some sources, although to me it isn’t a prominent player—at least not in the famed Mitsouko context.) As the scent progresses ylang ylang further supports the jasmine idea with a spicy touch, concurred by carnation and rose. The overall aesthetic is round and smooth—as if invisible hands are arching the elements into concentric spirals, leaving an interesting sillage—sophisticated but strong-willed before the fragrance settles into the typical Guerlain balsamic-amber base with the aforementioned sandalwood as the main lead.
(I hate to say this…but I wonder more than once if Catherine Deneuve used Samsara during the filming of Indochine, for the complex love story can certainly be described as heavily karmic in nature![4] )
As for the famed packaging Michael Edwards reported that the pagoda-shaped bottle was in fact inspired by a Cambodian dancer statue displayed at Musée Guimet: the legs forms the outer shape of the bottle as the head forms the stopper…(no prize for guessing why red and gold are chosen as the colours).
Helg talked about how Guerlain’s model profiling in its ads and her theory certainly bears some interesting truth when considering the following ad:
So I urge everyone to re-examine this creation more than a blast from the past—the stories behind the creation itself are more than what one can bargain for!
Notes for Samsara by Guerlain: jasmine, ylang ylang, narcissus, sandalwood, iris, tonka bean, vanilla
Samsara is available wherever Guerlain perfumes are stocked. Two " discontinued "flankers that bear no olfactory relation are Un air de Samsara and Samsara Shine.
[1] Although the concept would be considered very foreign to the non-French speakers, Guerlain’s problem with the North American market might also have to do with its refusal to deliver extra sales incentives, a practice that was commonplace in North America. In short, I don’t believe it’s simply the diffusive juice that ultimately caused the failure of a juice: after all, as we all know a terrible juice can be quite profitable if managed properly (much to the horror of perfumistas).
[2] I’m not a Buddhist and an even lousier student in religious matters: my little write-up on Buddhist terms only serves as an illustration to the terms associated with this fragrance.
[3]Similar to writers and painters perfumers (especially the established ones) do have their olfactory styles, mostly due to their preferred ingredients and aesthetics. People who are highly trained can even conduct personality tests based on the olfactory signatures. According to Sophia Gorjsman the perfumers actually recognize each other’s olfactory signatures upon smelling a fragrance.
[4]The Tale of Genji, the world’s oldest novel by Murasaki Shikibu, certainly attribute the protagonist’s often futile (and nearly incestuous in some cases) relationships with various female leads as deeply karmic.
Pics via Wikimedia and Fragrances of the World.
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