Tuesday, October 16, 2007
Lucky draw for Daisy mini: the winner!
As promised I did put names in a hat for the lucky draw I had announced on my Daisy by Marc Jacobs review and the winner is none other than Divina. I bet this would fit nicely with her miniature collection.
Please mail me with an address so I can send this out to you!
Monday, October 15, 2007
Aromatics Elixir by Clinique: fragrance review
If you have ever wandered in a dark, damp forest you know the smell of dead leaves trampled underfoot and grasses soaked with bog water. But do you know what trolls smell like? Do you know what the enchanted forest vibrates of? You feel it in the air, you know it in your flesh, the waters speak of it in hushed murmurs...
Elixir. Aromatics Elixir.
The old scent by lab-coated cosmetic giant has nothing clinical about it. Except perhaps for its potency which is phenomenal, accounting for it being immediately recognisable and perceived within a 10-mile radius. It is the one singular scent, a very characteristic chypre, I always compliment on its wearers yet find stifling when I wear it myself. Maybe this is why it introduced the infamous "spray and walk into the mist" technique. It had to! But then "walk into the mist" is so evocative a phrase anyway.
Composed in 1971 by master perfumer Bernard Chant, the same man who created the headstrong Cabochard, a personal favourite for all the right reasons, it bears the powerful signature of intense patchouli and moss in the arms of sandalwood and vetiver. With a base like that it brings to mind the german forests of the brothers Grimm and the scandinavian mythology. The sudden entrance into an apocryphal cave where creation must have begun, in the guts of the earth, fans out powdery notes of coumarin and rose and the bitter taste of good soap. Humble chamomille is mocking you as you bend to pick up some to only come face to face to poisoined mushrooms.
With its dramatic, sad and intense tonality, it reminds me of Aase's Death by Norwegian composer Edvard Grieg, from "Peer Gynt" (Suite No. 1, Op. 46)
Click to listen to it.
(Uploaded by skszyp on youtube)
This is no laughing matter! No fairies or elves lurk in the dark corners, no Shakespearian lightness, no redemption for the frail of heart. It takes bravado and cojones to wear it and to be prepared to burn in its embrace. Into the embrace of the Dragon, where all things meet their opposites. The future and the past; desire and regret; knowledge and oblivion; and love....oh yes...
Excalibur came as a most welcome shocker to my novice eyes back in 1981, when it introduced me to what later became an obsession and almost a thesis. With its ingenious choice of thespian extraordinaire Nicol Williamson, its ravishing villainess in Helen Mirren alongside other wonderful choices following the masterful baguette of John Boorman it filled my mind with the beautiful, magical imagery of the emerald isle where it was shot and with the gruesome realism of medieval battle coupled with the romanticism of Morte d'Arthur.
Click for a quick taste.
(uploaded by kipesquire on youtube)
Recently there has been a Velvet Sheer version of Aromatics Elixir out (a seemingly oily gel that does contain alcohol nevertheless per Clinique, in a beautiful clear splash bottle with a clear glass top). Lighter, younger, much more wearable, playing up on a more subtle approach of more chamomille and a less animalic base, minus the civet and deep moss.
So if you have qualms, maybe now is the time to step into the enchanted forest and reap the aromatheuraputic benefits it has been purported to have on the psyche since its creation all that time ago. The body products are also an excellent choice as their scent really lingers.
However the old version in parfum is still something to hold in awe, even if you do not like it.
Like Merlin says: "A dream to some, a nightmare to others". Couldn't be more aptly said for Aromatics Elixir.
Elixir. Aromatics Elixir.
The old scent by lab-coated cosmetic giant has nothing clinical about it. Except perhaps for its potency which is phenomenal, accounting for it being immediately recognisable and perceived within a 10-mile radius. It is the one singular scent, a very characteristic chypre, I always compliment on its wearers yet find stifling when I wear it myself. Maybe this is why it introduced the infamous "spray and walk into the mist" technique. It had to! But then "walk into the mist" is so evocative a phrase anyway.
Composed in 1971 by master perfumer Bernard Chant, the same man who created the headstrong Cabochard, a personal favourite for all the right reasons, it bears the powerful signature of intense patchouli and moss in the arms of sandalwood and vetiver. With a base like that it brings to mind the german forests of the brothers Grimm and the scandinavian mythology. The sudden entrance into an apocryphal cave where creation must have begun, in the guts of the earth, fans out powdery notes of coumarin and rose and the bitter taste of good soap. Humble chamomille is mocking you as you bend to pick up some to only come face to face to poisoined mushrooms.
With its dramatic, sad and intense tonality, it reminds me of Aase's Death by Norwegian composer Edvard Grieg, from "Peer Gynt" (Suite No. 1, Op. 46)
Click to listen to it.
(Uploaded by skszyp on youtube)
This is no laughing matter! No fairies or elves lurk in the dark corners, no Shakespearian lightness, no redemption for the frail of heart. It takes bravado and cojones to wear it and to be prepared to burn in its embrace. Into the embrace of the Dragon, where all things meet their opposites. The future and the past; desire and regret; knowledge and oblivion; and love....oh yes...
Excalibur came as a most welcome shocker to my novice eyes back in 1981, when it introduced me to what later became an obsession and almost a thesis. With its ingenious choice of thespian extraordinaire Nicol Williamson, its ravishing villainess in Helen Mirren alongside other wonderful choices following the masterful baguette of John Boorman it filled my mind with the beautiful, magical imagery of the emerald isle where it was shot and with the gruesome realism of medieval battle coupled with the romanticism of Morte d'Arthur.
Click for a quick taste.
(uploaded by kipesquire on youtube)
Recently there has been a Velvet Sheer version of Aromatics Elixir out (a seemingly oily gel that does contain alcohol nevertheless per Clinique, in a beautiful clear splash bottle with a clear glass top). Lighter, younger, much more wearable, playing up on a more subtle approach of more chamomille and a less animalic base, minus the civet and deep moss.
So if you have qualms, maybe now is the time to step into the enchanted forest and reap the aromatheuraputic benefits it has been purported to have on the psyche since its creation all that time ago. The body products are also an excellent choice as their scent really lingers.
However the old version in parfum is still something to hold in awe, even if you do not like it.
Like Merlin says: "A dream to some, a nightmare to others". Couldn't be more aptly said for Aromatics Elixir.
Friday, October 12, 2007
The Quest for the Great Dry Citrus
Perfumeshrine receives lots of mail from readers. Some with kind words of admiration, some with suggestions (which are much appreciated), some with questions on various matters. The latter usually make me ponder and try to come up with thoughtful answers, which I am not always sure make the grade and help along, except when people do follow up and thank me. But it's worth the effort every time, I think.
This is one such email I got recently:
A couple of comments, first:
I gather this was sent to more than one person, there are a couple of mistakes that might be attributed to a newcomer to fragrance lingo or not and there is no direct question. Also I am a little perplexed that the writer was not able to find Clavin Klein fragrances where he is, considering they were available in department stores, as far as I recall.
But I reckon the question is the quest for the great dry citrus. Which is valid enough. Therefore dry citrus recs should follow.
Dear Michail,
thank you for choosing Perfume Shrine to ask this question.
I think you have dabbled in a cornucopia of perfumes that are not strictly confined to citrusy smells, so your tastes are really more varied than you might think.
Congrats on the daring appreciation of Yatagan too; a scent that not many would brave. I really did laugh out on the Lutens comment, as those are very much revered and somehow your outlook on them came as a surprising and I might say unaffected, refreshing change. And yes, they are rather sweet perfumes to begin with, per general consensus, so it's all right.
Considering that citrus scents are so popular and varied, sourcing their top notes from various fruits that invariably have a different odour profile and therefore different sweetness level, I would venture to recommend a few that to my nose seem like what you are looking for. Orange and mandarin render sweeter notes than lemon or lime (such as in CKOne) and begamot is a more classic bittersweet note. Neroli has a more floral tonality as it is distilled from flowers, while petitgrain is another ingredient that might remind you of citrusy and lightly green notes. Therefore reading what the notes for each fragrance are might help you in your quest.
The Eau Imperiale de Guerlain you are referring to is not too sweet, if you are hesitant to try it. It is however very fleeting and that might disappoint you if you are accustomed to such tenacious and potent fragrances as those you mention.
A good choice for a dry lemon with the background of cypress wood is the now classic Eau d'Hadrien by Annick Goutal. A smaller brand that you can however find where you are.
A tenacious and easier to procure citrus is O by Lancome, a scent that is marketed to women, but which has been borrowed by men since it launched in the late 1960s. The crushed lemon leaves of the beginning get anchored down by a little sandalwood, which lends a sensual touch to the more acerbic opening.
In that vein I would also recommend Eau Dynamissante from Clarins, a skincake brand that has produced this as their first aromatic foray, claiming aromatheurapeutic benefits from its use as well. It's bracing, cool and quite dry and would satisfy your summer needs admirably.
For a grapefuit fix may I suggest Citrus Paradisi by Czech and Speake. It's a clean and realistic smell with a little smokiness in the background. Also Vie de Chateau by Patricia de Nicolai is another bracing cologne, technically not just citrusy, but more green and woody, that you might enjoy nevertheless. Originally conceived for a prince (prince Sigalas) by de Nicolai who is related to the family Guerlain it is a classy composition that encompasses many acerbic notes allied to herbs and aromatic grasses that lend a distinguished dryness.
Another unisex easily got scent is Un Jardin sur le Nil by Hermes, opening on what they say is green mango, yet I perceive as tart grapefruit. It segues to woody notes and a little whiff of incense. It might be a little less dry than Vie de Chateau though.
Another confident De Nicolai scent is New York which combines bergamot and Sicilain lemon with spice and some amber to produce a scent that is trully mellow and polished.
Douro(formerly Lords) by Penhaligon's is a more powdery, sharp and soapy rendition of citrus notes on a woody, aromatic base and you might find it to your liking.
For the more obscure fragrances, please refer to this excellent and most reliable site (to which I am not affiliated, by the way): Aus Liebe Zum Duft/ First in Fragrance.
I hope you do get to find what you are looking for.
Regards,
Perfume Shrine
Dear readers, if you have any more recommendations, please mention them in the comments section. Thanks!
Next week we review chypre fragrances of the enchanted kind!...
Pics come from Luckyscent and Garden.co.uk
This is one such email I got recently:
"Dear all,
I am a man fascinated with fragrances.
Ever since my brother, working at our small town perfume shop dressing up windows, brought home little bottles (called testers I found out much later) of fragrances. It was in the early 80s and I still remember that I was impressed with Cacharel's Yatagan {correction of editor: this comes from Caron} and Dior's Eau Savage {sic} .
My love affair with fragrances continued in a distance, until in the late 80s early 90s when I desired to have a bottle of CK's Obsession. We got it from Canada from a relative of my first love. I used it for some time; sometimes intoxicated by its power sometimes disturbed. Next there came the CK One again from Canada (!). That was a big bottle and we happily shared it with my second bigger love. I was happy with CK's freshness and cleanliness.
Then something powdery came in the market and it was a bit nostalgic of childhood smells around loveable old aunts... I bought my first fragrance... a set of Le Male. This must have been in 1994 or 1995. Years passed by with some Sander's Simple, some Kouros, even some Lanvin to discover 6 years ago, due to a new big love, the fragrance collection of Comme des Garcons. I chose my first CDG after asking their Paris flagstore to post me scented papers of Odeur 53 and 71. By that time I was already far away from my hometown. I chose 71 and accompanied it with Dry Clean by CDG. These were my fragrances for three years. Then there came 53. Now I am in my 2nd bottle of 53. Meanwhile this last summer I wore Eau de Lalique which I found to be quite impressive for an eau and look forward for a bottle more. I have been researching for the great dry citrus fragrance for a few months and that is how I came across Eau de Lalique. It took me 10 days to decide on it and I was happy I found it. In the meantime I tried CDG's Play on paper and my skin. It was disappointing. I received also a sample booklet of luxuriously put together perfumes by Serge Lutens; not my cup of tea I must admit as I am rather picky with my teas nowadays. I haven't tried the Guerlen' s {sic} Eau, with citrus. I am afraid that, that too is going to be too sweet.
My kindest regards.
A devoted fragrance lover.
Michail"
A couple of comments, first:
I gather this was sent to more than one person, there are a couple of mistakes that might be attributed to a newcomer to fragrance lingo or not and there is no direct question. Also I am a little perplexed that the writer was not able to find Clavin Klein fragrances where he is, considering they were available in department stores, as far as I recall.
But I reckon the question is the quest for the great dry citrus. Which is valid enough. Therefore dry citrus recs should follow.
Dear Michail,
thank you for choosing Perfume Shrine to ask this question.
I think you have dabbled in a cornucopia of perfumes that are not strictly confined to citrusy smells, so your tastes are really more varied than you might think.
Congrats on the daring appreciation of Yatagan too; a scent that not many would brave. I really did laugh out on the Lutens comment, as those are very much revered and somehow your outlook on them came as a surprising and I might say unaffected, refreshing change. And yes, they are rather sweet perfumes to begin with, per general consensus, so it's all right.
Considering that citrus scents are so popular and varied, sourcing their top notes from various fruits that invariably have a different odour profile and therefore different sweetness level, I would venture to recommend a few that to my nose seem like what you are looking for. Orange and mandarin render sweeter notes than lemon or lime (such as in CKOne) and begamot is a more classic bittersweet note. Neroli has a more floral tonality as it is distilled from flowers, while petitgrain is another ingredient that might remind you of citrusy and lightly green notes. Therefore reading what the notes for each fragrance are might help you in your quest.
The Eau Imperiale de Guerlain you are referring to is not too sweet, if you are hesitant to try it. It is however very fleeting and that might disappoint you if you are accustomed to such tenacious and potent fragrances as those you mention.
A good choice for a dry lemon with the background of cypress wood is the now classic Eau d'Hadrien by Annick Goutal. A smaller brand that you can however find where you are.
A tenacious and easier to procure citrus is O by Lancome, a scent that is marketed to women, but which has been borrowed by men since it launched in the late 1960s. The crushed lemon leaves of the beginning get anchored down by a little sandalwood, which lends a sensual touch to the more acerbic opening.
In that vein I would also recommend Eau Dynamissante from Clarins, a skincake brand that has produced this as their first aromatic foray, claiming aromatheurapeutic benefits from its use as well. It's bracing, cool and quite dry and would satisfy your summer needs admirably.
For a grapefuit fix may I suggest Citrus Paradisi by Czech and Speake. It's a clean and realistic smell with a little smokiness in the background. Also Vie de Chateau by Patricia de Nicolai is another bracing cologne, technically not just citrusy, but more green and woody, that you might enjoy nevertheless. Originally conceived for a prince (prince Sigalas) by de Nicolai who is related to the family Guerlain it is a classy composition that encompasses many acerbic notes allied to herbs and aromatic grasses that lend a distinguished dryness.
Another unisex easily got scent is Un Jardin sur le Nil by Hermes, opening on what they say is green mango, yet I perceive as tart grapefruit. It segues to woody notes and a little whiff of incense. It might be a little less dry than Vie de Chateau though.
Another confident De Nicolai scent is New York which combines bergamot and Sicilain lemon with spice and some amber to produce a scent that is trully mellow and polished.
Douro(formerly Lords) by Penhaligon's is a more powdery, sharp and soapy rendition of citrus notes on a woody, aromatic base and you might find it to your liking.
For the more obscure fragrances, please refer to this excellent and most reliable site (to which I am not affiliated, by the way): Aus Liebe Zum Duft/ First in Fragrance.
I hope you do get to find what you are looking for.
Regards,
Perfume Shrine
Dear readers, if you have any more recommendations, please mention them in the comments section. Thanks!
Next week we review chypre fragrances of the enchanted kind!...
Pics come from Luckyscent and Garden.co.uk
Labels:
caron,
citrus,
clarins,
de nicolai,
douro,
dry,
dynamissante,
eau,
guerlain,
hadrien,
lancome,
new york,
O,
penhaligon's,
vie de chateau
Thursday, October 11, 2007
Daisy by Marc Jacobs: fragrance review and lucky draw!
If you doubt your eyes, you can never doubt your nose, it seems. It is unmistakeably capable of discerning that which the promotional material might deny. It has the ability to get not only molecules stuck in its receptive velcro but also memories, associations and musings. And it was thus that Daisy by Marc Jacobs entered my consiousness: as the memory of another scent.
Marc, darling, I know you have Sofia Coppola as a muse; you have made this clear many times from the bags to the shoes to the perfumes. I wonder does she use Light Blue by Dolce & Gabanna too apart from her other favourites? Because frankly this is what your latest reminds me of vividly; oh, so vividly!
At first I did a double take not willing to believe what I had read about it. I had even posted about its notes which come in quick succession; like a fussilade in the face of ugliness they read: top notes of wild strawberry, violet leaves and ruby red grapefruit, a heart of gardenia, violet and jasmine petals on a base of vanilla and musk.
And yet, if we compare with the notes for Light Blue: Sicilian Citron, Bluebell, Granny Smith apple, Jasmine Sambac, Bamboo, White rose, Cedar wood, Amber, Musk ....what do we get? Close to nil...
Because apart from jasmine and musk (which surely are in about 99.9999% of all feminine perfumes) I fail to discern what makes those two so similar. Granted, the citrusy burst of Light Blue and the woodiness of its base set it apart (and probably are to blame for the accolades it's getting right and left).
Basically a classic in the making, Light Blue has been selling crazily and especially in the Mediterranean countries it's something akin to putting on your instant personal gelateria with icy cold smoothies to enjoy all day long. It gives the impression that if you lick it off your arm your tongue will climax.
The tendency to follow in a bestseller's shoes is not new of course and the examples of perfumes who did just that is legion - like the Antichrist, one might humorously say. This is neither the space nor the time to talk about it, we have other posts to concern ourselves with that in the near future. It is enough that fairly recently Moschino came out with something that is also quite close to Light Blue: his I Love Love ~arguably one of the silliest names in the known universe, yet a decent enough little potion.
Of course if we compare notes, we see that it features: orange, lemon, grapefruit, redcurrant, tea rose, lily of the valley, cinnamon leaves, tanaka wood, cedarwood, musk. Ah...a bit closer. But still!
Marc in a rare confessionary mood divulged that
Not that Daisy smells exactly like Light Blue because it doesn't. And what would be the use of it, if it did? This is of course perfume no man's land as no one wants to answer this question it seems. But give a well-known recipe a little twist and it will sell like cupcakes. This tendency has resulted in an homogenization of the market that is to its detriment, alas, yet perfumers and companies persist regardless.
The promotional material for Daisy reads:
I have to admit that it is a very nice, inoffensive, pleasant little scent that would be a lovely foray of a budding into womanhood young thing that loves to have an adorably pretty bottle on her dresser. Because Marc, really, you outdid yourself after those spartan Splash bottles of yours! This is sooooo cute, so girly, so fashionably whimsical that fans will come in droves to the stores eager to give you their cash for this.
Three little daisies of vinyl with a center of metallic gold adorn the cap, with a little matching "belt" underneath it. It's much better in person, because the petals are bendable and soft. And it makes me wonder why Marc was reportedly not content with it and thinking of changing it a bit. That would be miscalculation, Marc, I must warn you!
Of course daisies do not smell per se. But who gives a damn? This is fantasy land and Marc is saying it himself:
I admit that Blush is my choice out of his mentioned scents for its crystalline transparency that weaves its spell to you despite your best efforts and his Winter Amber Splashwas powdery goodness to me. I don't know however if I would term them terribly sophisticated. It might have to do with different perceptions.
Daisy is abstract, beginning on a tang of berries -a very popular note in noughties perfumery- seguing on to a floral theme of indeterminate fugue that ascertains Alberto Morillas's artistry, but perhaps betrays his innovative spirit (his list of creations is fascinating: click here). The sustained note of light musk on a lightly vanillic bed stays on the skin poised for hours.
All in all, Daisy is not a bad case of a fruity floral, if only because it is not overly sweet. And this is an achievement nowadays. It is sure to please and it smells good and will earn you compliments from people, most assuredly. If it comes in a too cute container, it's not its fault. It was drawn that way!
Daisy comes in an eau de toilette concentration at 1.7oz/50ml at 55$ and 3.4oz/100ml at 70$, as well as a shower gel (30$), a body lotion (32$) and a rich body butter (35$).Available from major department stores.
And for our lucky readers I have a very cute mini bottle of it available for one winner of a draw. Please post in the comment section if you want to enter the draw and good luck!!
Chypres will resume as scheduled later on...
Pic of eye from athinorama, pic of bottle from Marc Jacobs campaign
Marc, darling, I know you have Sofia Coppola as a muse; you have made this clear many times from the bags to the shoes to the perfumes. I wonder does she use Light Blue by Dolce & Gabanna too apart from her other favourites? Because frankly this is what your latest reminds me of vividly; oh, so vividly!
At first I did a double take not willing to believe what I had read about it. I had even posted about its notes which come in quick succession; like a fussilade in the face of ugliness they read: top notes of wild strawberry, violet leaves and ruby red grapefruit, a heart of gardenia, violet and jasmine petals on a base of vanilla and musk.
And yet, if we compare with the notes for Light Blue: Sicilian Citron, Bluebell, Granny Smith apple, Jasmine Sambac, Bamboo, White rose, Cedar wood, Amber, Musk ....what do we get? Close to nil...
Because apart from jasmine and musk (which surely are in about 99.9999% of all feminine perfumes) I fail to discern what makes those two so similar. Granted, the citrusy burst of Light Blue and the woodiness of its base set it apart (and probably are to blame for the accolades it's getting right and left).
Basically a classic in the making, Light Blue has been selling crazily and especially in the Mediterranean countries it's something akin to putting on your instant personal gelateria with icy cold smoothies to enjoy all day long. It gives the impression that if you lick it off your arm your tongue will climax.
The tendency to follow in a bestseller's shoes is not new of course and the examples of perfumes who did just that is legion - like the Antichrist, one might humorously say. This is neither the space nor the time to talk about it, we have other posts to concern ourselves with that in the near future. It is enough that fairly recently Moschino came out with something that is also quite close to Light Blue: his I Love Love ~arguably one of the silliest names in the known universe, yet a decent enough little potion.
Of course if we compare notes, we see that it features: orange, lemon, grapefruit, redcurrant, tea rose, lily of the valley, cinnamon leaves, tanaka wood, cedarwood, musk. Ah...a bit closer. But still!
Marc in a rare confessionary mood divulged that
“I don’t want to get too artsy about inspiration, but there is a sense memory, a reference, in fragrances”Uh huh...thought so.
Not that Daisy smells exactly like Light Blue because it doesn't. And what would be the use of it, if it did? This is of course perfume no man's land as no one wants to answer this question it seems. But give a well-known recipe a little twist and it will sell like cupcakes. This tendency has resulted in an homogenization of the market that is to its detriment, alas, yet perfumers and companies persist regardless.
The promotional material for Daisy reads:
"a sparkling floral scent - fresh and feminine, with a touch of whimsy. A modern vintage that embodies effortless charm."
I have to admit that it is a very nice, inoffensive, pleasant little scent that would be a lovely foray of a budding into womanhood young thing that loves to have an adorably pretty bottle on her dresser. Because Marc, really, you outdid yourself after those spartan Splash bottles of yours! This is sooooo cute, so girly, so fashionably whimsical that fans will come in droves to the stores eager to give you their cash for this.
Three little daisies of vinyl with a center of metallic gold adorn the cap, with a little matching "belt" underneath it. It's much better in person, because the petals are bendable and soft. And it makes me wonder why Marc was reportedly not content with it and thinking of changing it a bit. That would be miscalculation, Marc, I must warn you!
Of course daisies do not smell per se. But who gives a damn? This is fantasy land and Marc is saying it himself:
“Daisies don’t smell, but I wanted to evoke the feeling that you get when you see them — happy and youthful. My gardenia and jasmine scents [Marc Jacobs for women and Blush Marc Jacobs, respectively] are more singular and definitely more ‘designer’ scents. I don’t want to say they’re older, but they’re more sophisticated.”
I admit that Blush is my choice out of his mentioned scents for its crystalline transparency that weaves its spell to you despite your best efforts and his Winter Amber Splashwas powdery goodness to me. I don't know however if I would term them terribly sophisticated. It might have to do with different perceptions.
Daisy is abstract, beginning on a tang of berries -a very popular note in noughties perfumery- seguing on to a floral theme of indeterminate fugue that ascertains Alberto Morillas's artistry, but perhaps betrays his innovative spirit (his list of creations is fascinating: click here). The sustained note of light musk on a lightly vanillic bed stays on the skin poised for hours.
All in all, Daisy is not a bad case of a fruity floral, if only because it is not overly sweet. And this is an achievement nowadays. It is sure to please and it smells good and will earn you compliments from people, most assuredly. If it comes in a too cute container, it's not its fault. It was drawn that way!
Daisy comes in an eau de toilette concentration at 1.7oz/50ml at 55$ and 3.4oz/100ml at 70$, as well as a shower gel (30$), a body lotion (32$) and a rich body butter (35$).Available from major department stores.
And for our lucky readers I have a very cute mini bottle of it available for one winner of a draw. Please post in the comment section if you want to enter the draw and good luck!!
Chypres will resume as scheduled later on...
Pic of eye from athinorama, pic of bottle from Marc Jacobs campaign
Wednesday, October 10, 2007
Packaging and Advertising for Coty Chypre
Advertising and presentation are icings on the cake of a great fragrance and in the case of Coty Chypre they evoke the lovely aesthetics of La Belle Epoque and the years that followed.
Considering the success it had on the market and the avalanche of fragrances it inspired, this is not coincidental. The outer shell must represent the inner beauty thought the ancient Greeks, attributing divine powers to the visually pleasing and uniting exterior beauty to inner goodness and fortitude of mind in their καλος καγαθος concept.
In the case of Chypre by Coty, it was especially in the 1930s that the art deco imagery materialised in wonderful examples of artistic merit, such as the interwoven letters of the name Coty spelled on the cylindrical box that contained the perfume bottle. This is a clever product signature that is even today imitated in style in the crests of many brands and to me is mostly reminiscent of the curved lines of Annick Goutal (as reprised on the round glass holders of her candles).
Another example of extrait bottle uses the popular white bakelite material of the 1920s as a cap on a square little container.
In later years the cap became metal, the bottle lost its round shape to become rectangular, while the box took on the image of a little green tree with orangey fruit, echoing the pale green label of the perfume bottle and perhaps bergamot rind, as befits the composition of a proper chypre.
Yet another incarnation of indeterminate vintage puts the bottles in unusual deep iridiscent blue with the familiar logo of chypre in slanted typeface on a medaillon emblazoned on it. This comes from Damosels Domain on Ebay.
The art deco aesthetics can be witnessed to its advantage on the picture of the beautiful outer box from the 1930s, on which bent girls -as if harvesting grassy plants- are placed on relief, lighter than the background, on a sage-coloured carton. An ancenstor of Coty, who incidentally was a Corsican, had assisted Napoleon Bonaparte in the disastrous Russian campaign for which he was dubbed Baron by the Emperor and consequently awarded a crest to use as an emblem on his belongings. François Coty took this elegant and bold design of an eagle holding three balls in his talons, enscribed in an oval with latin inscription "omnia domat virtus" (=virtue conquers all things), resting under a crown; he used it on his legendary masterpiece, Chypre.
For a beautiful page on heraldry with images of carvings please click here.
Interestingly this advertisment from the 1930s had a Copintreau liqueur avdertisement on the reverse side!
The advertising copy for Chypre run thus:
Which I translated thus:
In 1947 Coty announced the return of a world renowed perfume, his beloved Chypre of course, in an advertisement that makes us dream, featuring again the cylindrical box in a gorgeous green shade with curvaceous typeface in golden yellow. Have a peek clicking here.
An old-fashioned 1953 vintage British ad that evolved around hand kissing and being mentally trasported to Paris through the scent of Chypre can be found clicking here.
A Titan of perfumery was born and his liver remains still intact all those years later. Treaure hunting has never felt so good!
Pics come from ebay,damosels-domain, the lightyears company.
Considering the success it had on the market and the avalanche of fragrances it inspired, this is not coincidental. The outer shell must represent the inner beauty thought the ancient Greeks, attributing divine powers to the visually pleasing and uniting exterior beauty to inner goodness and fortitude of mind in their καλος καγαθος concept.
In the case of Chypre by Coty, it was especially in the 1930s that the art deco imagery materialised in wonderful examples of artistic merit, such as the interwoven letters of the name Coty spelled on the cylindrical box that contained the perfume bottle. This is a clever product signature that is even today imitated in style in the crests of many brands and to me is mostly reminiscent of the curved lines of Annick Goutal (as reprised on the round glass holders of her candles).
Another example of extrait bottle uses the popular white bakelite material of the 1920s as a cap on a square little container.
In later years the cap became metal, the bottle lost its round shape to become rectangular, while the box took on the image of a little green tree with orangey fruit, echoing the pale green label of the perfume bottle and perhaps bergamot rind, as befits the composition of a proper chypre.
Yet another incarnation of indeterminate vintage puts the bottles in unusual deep iridiscent blue with the familiar logo of chypre in slanted typeface on a medaillon emblazoned on it. This comes from Damosels Domain on Ebay.
The art deco aesthetics can be witnessed to its advantage on the picture of the beautiful outer box from the 1930s, on which bent girls -as if harvesting grassy plants- are placed on relief, lighter than the background, on a sage-coloured carton. An ancenstor of Coty, who incidentally was a Corsican, had assisted Napoleon Bonaparte in the disastrous Russian campaign for which he was dubbed Baron by the Emperor and consequently awarded a crest to use as an emblem on his belongings. François Coty took this elegant and bold design of an eagle holding three balls in his talons, enscribed in an oval with latin inscription "omnia domat virtus" (=virtue conquers all things), resting under a crown; he used it on his legendary masterpiece, Chypre.
For a beautiful page on heraldry with images of carvings please click here.
Interestingly this advertisment from the 1930s had a Copintreau liqueur avdertisement on the reverse side!
The advertising copy for Chypre run thus:
Parfum
Chypre de Coty
Cette spécialité et ses accessories - creations COTY ont été soumis au contrôle d'usage, qui en garantit la qualité irréprochable. Les matiéres premiéres qui entrent dans la composition de cette spécialité ont été selectionnées avec le plus grand soin, ce qui explique la finesse et la grande réputation des products Coty. Toutes nos spécialités sont vendues sous le nom propre de "COTY," sans aucun prénom
Which I translated thus:
Perfume
Chypre by Coty
This product and its accessories -COTY creations, have underwent usage control that guarantees their irreproachable quality. The raw materials entering the composition of this product have been selected with the utmost care, which results in the finery and great reputation of Coty products. All our products are sold under the name "COTY" without any other front name.
In 1947 Coty announced the return of a world renowed perfume, his beloved Chypre of course, in an advertisement that makes us dream, featuring again the cylindrical box in a gorgeous green shade with curvaceous typeface in golden yellow. Have a peek clicking here.
An old-fashioned 1953 vintage British ad that evolved around hand kissing and being mentally trasported to Paris through the scent of Chypre can be found clicking here.
A Titan of perfumery was born and his liver remains still intact all those years later. Treaure hunting has never felt so good!
Pics come from ebay,damosels-domain, the lightyears company.
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