The Mommy Poll

There are some things we laugh about. Until they happen to us, that is...



So, amidst the hectic lives of mothers, are there scented memories you cherish? Please share them with us!

The winner of the draw...

...for the raw materials sampler is Mals86. Congratulations!
Please mail me using the contact on the profile or About page with a shipping address so I can mail these to you soon.
Thanks everyone for the enthusiastic participation and till the next one!

Diane Kruger for Calvin Klein Beauty

German actress Diane Kruger has been announced as the new face of Calvin Klein’s upcoming women’s fragrance launch, Calvin Klein Beauty. Highlighted for her recent work in “Inglourious Basterds”, the stunning starlet is well known for her remarkable style, and joins a brand roster of fashion and beauty icons that includes Kate Moss, Scarlett Johansson, Christy Turlington, Natalia Vodianova and Eva Mendes.

The positioning is interesting: “This is one of our largest fragrance launch events ever,” noted Walsh "an upscale offering, positioned firmly at the premium end of the Calvin Klein fragrance portfolio". Hence the price difference of +5% versus Euphoria, another Klein fragrance and one which is popular.
Kruger attended the Costume Institute Benefit the other night at the Metropolitan Museum of Art in New York City, celebrating the night with Francisco Costa, Calvin Klein Collection’s Women’s Creative Director. Her look for the evening was in line with the Calvin Klein aesthetic of clean lines and understated elegance. Calvin Klein Beauty will debut in autumn 2010 and Diane Kruger will star in the global print and television advertising campaign.


Added 6th May: The juice for Calvin Klein Beauty is described as a new interpretation of the lily, “a sophisticated flower…that is the essence of femininity…radiant and powerful”. The calla lily also plays a key role in the heritage of Calvin Klein fashion, and was most recently channelled by Costa in his autumn/winter 2010-11 Calvin Klein Collection Runway Show. Labbé has combined ambrette seeds, jasmine and cedar wood to create a “neo-lily” fragrance. “It was an emotional brief…and I was inspired by the Calvin Klein woman who is feminine, sophisticated and radiates generosity, charisma and true inner beauty,” she explained. The gold-coloured juice is presented in a curved flacon, set atop a glass base. A metallic silver ring encircles the glass, while the metallic silver cap is said to evoke the sculptural shapes that are fundamental to the Calvin Klein aesthetic. The outer carton is a glossy white, with a silver halo.
[source]

Related reading on Perfume Shrine: Advertising perfume, New Face, Upcoming relases.

Diane Kruger, shot by Jean-Baptiste Mondino, on the cover of T Magazine.

Penelope Cruz for Lancome Tresor

Lancôme has signed Penélope Cruz , as the brand's third superstar spokesmodel, along with Julia Roberts and Kate Winslet. According to the official Lancôme blog she "will be the ambassador of Trésor, our iconic fragrance".
This piece of news at first surprised me, as it was so recently that we had raved about the choice of Kate Winslet for the 1990-launched classic of the house. I believed it would have been for another fragrance, probably the not so pushed Miracle Forever, previously fronted by Shalom Harlow. But no, after all, you can't get more official than the company's own blog, these days!


The new Trésor ads were shot in Paris starting April 29th with Mario Testino (and coinciding with her 36th birthday) and they will debut sometime this autumn. As you can see from the pics, Cruz is wearing an elegant one-shouldered black dress standing on the balcony at the Hotel Crillon.
The brand already has an all-star cast, with Julia Roberts, Kate Winslet, Anne Hathaway, Daria Werbowy, Ines Sastre, Arlenis Sosa and Elettra Wiedemannm alongside Sandy Linter and Michelle Phan. The Spanish-born actress is now joining them. Muy caliente!

Photo credits: KCSPresse/Splash News Online, Popsop.com