Viktoria Minya Hedonist Cassis: fragrance review

The fallen berries that get smashed and mushed underfoot reflect something of the realization of so much waste around us that even useful, succulent things fall to their unintentional demise through a drive that obeys cosmic rules; gravity, fall, squish. Hedonist Cassis by young but talented perfumer Viktoria Minya is certainly not wasteful, bring the tang of blackcurrant and grapefruit into the core chord of Hedonist, her original creation, making for an intense experience that recalls gathering berries in the countryside waiting for mr.Fox.

hello mr.fox on flickr, via Pinterest

Viktoria Minya has indulged her original composition with a cluster of variations, each highlighting a separate ingredient, Iris, Rose, and Cassis. The latest, Hedonist Cassis, possibly comes in the most attractive bottle, purple-ish with a touch of the late Prince, if you will.

Berry fragrances probably owe their heritage to the cult best-seller by L'Artisan Parfumeur, the original "berry" which spawned a hundred offspring over the decades since its inception.
The composition here however reminds me much more of the appeal of Yves Saint Laurent In Love Again (a combo of grapefruit and blackcurrant) by perfumer Jean Claude Ellena and doesn't fail to make me smile. The rose note is reminiscent of the chord in L'Ombre dans l'Eau by Diptyque; if like me you tend to shy away from overly prim, Jane Austen roses, and appreciate instead the tang that blackcurrants give to the above mentioned Diptyque fragrance, then Hedonist Cassis is sure to hit you with the epiphany of "oh, there's rose in it". Yes, but oh so delicious.

I am reminded of inconsequential things that have to do with late summer: the droning sound of the bees, the lazy contours of the calamus in the distance, the gentle softening of the sky as dusk sets in lilac hues; refreshing juice full of sour and sweet citruses served on the balcony and the canopy shading the rays while we're reading L'Education Sentimentale, the heroes leaping off the page in their game of social graces, platonic loves and carnal disgraces; freckles slowly forming on a long hellenic nose and lashes prettily faning on a smooth cheek, the comfortable silence of well trodden territory.

Extraordinary lasting power in Heodnist Cassis is an added bonus. For those of you who love a tart synthesis with great balance between sweet and sour and a stonking beat of lasting musky-wood this is your fruity floral pick for summer wear.

Fragrance Notes for Viktoria Minya Hedonist Cassis:
Top notes are black currant, grapefruit and rhubarb;
middle notes are bulgarian rose, grass and cassis;
base notes are cedar and musk.

Viktoria Minya Hedonist: fragrance review

It's rare that perfumes correspond to their names, but Hedonist by newcomer Hungarian perfumer (taught at Grasse) Viktoria Minya is the exception to that rule. If Leos Carax's passionately controversial film Pola X was shot again, I'm sure one of the props used would be this fragrance: Not only for its glamorous, French-chateau-evoking  visual introduction that drips of old world class and physical luminosity, but also for its raw, emotionally honest, unassimilated sex scene following the hero's descent into bottomless soul searching. This dark obsession needs its own olfactory track.

[that's another scene, actually]

Introducing a niche line has become an insurmountable task of difficulties by now: how to diverge and differentiate one's brand? It's less easy than it was in 2005 or so. Did I mention that creating a sexy fragrance is just as difficult? If not more? Well, it is. If you have followed perfume you know it's up there as desirable goal numero uno with manufacturers (not necessarily the people who love perfume, though!), but often the whole trial fails because, well, it doesn't work out. Imagine my surprise to find things that do work their magic. Not many but when they do.... ooh la la!!

There is already an interview with the photogenic Viktoria (who is a joy to communicate with) on Fragrantica, so what I wanted to add is just how EFFECTIVE her Hedonist is, in the sense mentioned above. In a previously anecdotal exchange between my significant other and myself, Ms. Minya's fragrance played a particularly decisive role. My man upon smelling it had a few ideas: "Let me see...smells a bit like coffee and honey, wait...that smells like the orange tobacco your cousin likes...some vanilla but not too much, eh? Tell me I'm right!" [My man is a perfumisto in the closet.] Myself I was sure this potent but ladylike potion had peachy-apricoty-citrusy nuances with lots of orange blossom rendered in an animalic fashion, lots of the voluptuousness of beeswax and yes, a super sexy feel! [No wonder he was aroused] I will spare you the carnal details to follow; I know Perfume Shrine's readers are possessive of a fertile imagination to rival Henry Melville's.

The handmade wooden box (with snakeskin leather look) opens to reveal a beautifully crafted bottle filled with hundreds of Bohemian crystals that sparkle in the champagne colored liquid, catching the light. I just wish that there were a way to own the perfume in perhaps a less glamorous presentation so as to cut down on the monetary overlay (195$/130€ for 45ml), but you can't blame a niche brand for wanting to stand out, can you?

Notes for Hedonist by Viktoria Minya:
Rum, bergamot, peach, osmanthus absolute, jasmine abolute, orange flower absolute, tobacco, vanilla, cedarwood, vetiver

Shopping info and more on Viktoria Minya's site.