Celebrity-fragrance sales fell to about 11% of the US fragrance market in 2013, down from 12% in 2012. Young consumers continue to be impressed by their favorite idols, wanting to emulate them even in fragrant form and to project their beauty, wealth and sexiness factor unto themselves, but the celebrity fragrance market is becoming somewhat smaller overall, according to these numbers. Repeat buyers on the other hand are the main reason for the significant head-start of the top two celebrity fragrance brands, which is telling on what concerns longterm results.
Here are the strongest sellers in brand terms and in million dollars generated:
Elizabeth Taylor fragrances 55$mil.
Jennifer Lopez 42$mil
Justin Bieber 37$mil.
Beyonce Knowles 31$mil.
Rihanna 31$mil.
Taylor Swift 27$mil.
Sean John Combs 26$mil.
Paris Hilton 24$mil.
Britney Spears 23$mil.
It is interesting to note the absence of Lady Gaga, Madonna and the Beckhams fragrances.
source: Euromonitor International
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