Yves Rocher Pur Desir de Gardenia: fragrance review

 

The now discontinued Yves Rocher Pur Desir de Gardenia (i.e. pure desire for gardenia) is perhaps the most lamented true gardenia discontinuation in perfumery, barring the one by Estee Lauder (Private Collection Tuberose Gardenia). 

                               via pinterest 

Tom Ford's Velvet Gardenia comes up a close second or third maybe, representing the browned ripe gardenia that is just starting to deteriorate beyond salvation. It has been discontinued and brought back in the Reserve Collection. "Lushest, wettest, freshest, creamiest jungle gardenia. White petals and thick green leaves. That's it and it's all there. This is the most realistic gardenia fragrance." Thus writes about Pur Desir de Gardenia a reader and I can totally back this up. 

  Pur Desir de Gardenia is the essence of gardenia, built on jasmolactones and with a touch of styrallyl acetate maybe for the green part, in a sort of old-school-technique that perfumers used to do so well and then abandoned. The creamy and the lush elements are freshened up with the intensity of the green in Pur Desir de Gardenia, giving me the illusion of a budding gardenia, one which unfurls its petals in continuous orgasmic fervour. A marvel and at the same time a romantic elegy. The folly of not stocking up when one could... 

It's a puzzle why Yves Rocher stopped making this, as their Pur Desir line of soliflores was excellent to begin with, and this one was the jewel of the crown. The perfect embodiment of a single flower, that of the gardenia, is this vintage fragrance which those who recall it love with the unbridled passion reserved for true gems.