The current market is "niched out"

' Though Roschi considers the current market as “niched out” and saturated with brands like Le Labo, for those aiming to follow in his footsteps, he advises getting as much experience as possible before taking the plunge and attempting to create a new brand. “You have to have expertise and know the market. Work in it, get interested in it, meet people in it. I wouldn’t bet two cents on someone who wants to build a perfume brand with no experience.” '

via

A great quote from an article on Edouard Roschi of Le Labo (snatched up by the Estee Lauder Group last autumn, alongside Editions de Parfums Frederic Malle) which appears on Business of Fashion. (And while you're there, do read the Gucci Revival article on bringing back the sexy in its design)

Related reading on Perfume Shrine: How Much Will the Niche Market Bear?

"Odors decide whether I should stay or leave"