' Though Roschi considers the current market as “niched out” and saturated with brands like Le Labo, for those aiming to follow in his footsteps, he advises getting as much experience as possible before taking the plunge and attempting to create a new brand. “You have to have expertise and know the market. Work in it, get interested in it, meet people in it. I wouldn’t bet two cents on someone who wants to build a perfume brand with no experience.” '
Related reading on Perfume Shrine: How Much Will the Niche Market Bear?