The official Lancome Blog is out!

Obviously having an official blog for cosmetics and perfumes houses is not an affair to be trifled with, if the efforts by Sylvaine Delacourte at Guelain have been anything to go by. The house of Lancome has just released its very own blog named The Lancome Blog, starting being officially functioning on March 10th 2009. Besides news about the brand's products, the Lancome Blog will also give away various gifts and samples and cement a bond with the brand's customers this way. Run, written and edited by Kerry Diamond, vice-president of Public relations, together with PR team members who will often write columns and news, it seems like blogging is not for hobby-ists any more! As expected, I might add...