L'Artisan Parfumeur Dzing!: fragrance review

Which scent is capable of bringing out your inner Cat People? Have you ever wondered? This old specimen from the time when L'Artisan Parfumeur was a niche perfumes pioneer , Dzing!, is a strange amalgalm of animal hide and animal waste plus the compelling smell of old paper.

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Smelling old books and that particular feeling of abstract fluff that is industrial cardboard used for moving boxes have some things in common: they have a starchy, almost vanillic nuance to them, but flat and non sweet, like a cake that lacks sugar but still retains the sweetish tinge of a comforting spice.

Dzing! by L'Artisan Parfumeur was inspired by the zoo, by the sawdust and the animals, the fun and festive air that surrounds a performance, but also the comforting feel of a childhood memory. It's probably not a surprise that vanilla is so closely tied to childhood memories. Dzing! does not immediately recall vanilla, it actually smells like a cross between moving boxes, sawdust and old books, all of this sprinkled with the slightly unsettling hint of animal musk in the distance; this thing is heaving. The light leather tinge is sexy and intimate, musky soft-smelling; a synergy between a saffron note with something birch-derived or musky-suede, rather than the rough isoquinolines in butch scent variations of leather fragrances. The overall impression is not sweet as the given notes might suggest, only in that register that skin and fur smells a tad sweetish and lightly salty.

But that's probably what a person who appreciates smells odder than the standard cake vanilla would find themselves peering into, with an upturned eyebrow and a keen interest in their eye; count me among them. Dzing! isn't very easy to wear but the experience is rewarding. Just imagine what people with keen noses might think and be too embarrassed to mention. Priceless.

Fragrance notes for L'Artisan Parfumeur Dzing!: leather, ginger, tonka bean, musk, white woods, caramel, saffron, toffee, candy apple and cotton candy.

Related reading on PerfumeShrine:

Modern Leather Fragrances short reviews
Perfumes and Fur, les perfumes fourrure and the intimacy of furry stuff
Animalic Notes: the skanky scent of sexy

L'Artisan Parfumeur: Losing the Grip on Niche and Discontinuing Yet Another Fragrance

When does niche stops being niche? One definition of niche perfumes has to do with number of doors distributing the product (and this is the original meaning). Another has to do with maintaining a high standard of ingredients, artistic integrity and not catering to the lowest common denominator.

Pic Source: traveler.es via Julia on Pinterest

I admit even though L'Artisan Parfumeur is one of my favorite niche fragrance lines I am having some trouble to chew on their latest practices going on for a handful of years now (that unstoppable tsunami of releases for one), which definitely stem from some revamping of their marketing strategy. It was but a mere year ago that I announced the production stop on Tea for Two, one of their more "cult" scents with a devoted following, and confirming the discontinuation of the emblematic -and innovative!- Vanilia in favor of Havana Vanille (later renamed Vanille Absolument), and now they're axing -exactly!- Vanille Absolument. This boozy, dry, part tobacco, part hay fantasy of a vanilla perfume with no synthetic vanillin was a bet that artistically paid off. It's one of Bertrand Duchaufour's perfectly judged oriental perfumes, not too sweet, never cloying, stuff to earn a dedicated following much like Tea for Two had. So, guess what. It had to go and not even the perfumer had been alerted in time, allegedly!

The reason is two-fold (sewn into one): The high cost of raw materials (that natural vanilla absolute, that narcissus...) wasn't sufficiently justified by the lukewarm sales. If you're head over heels for it, grab a bottle now rather than later (there's still bigger bottles on the L'Artisan site)

To add insult to injury many fragrance editions in the 50ml/1.7oz bottles are also being axed, as plainly now shown by the recent sale. (This won't happen to the best-sellers, but if you're craving just a little bit of your quirky fav, you're out of luck). And last but not least L'Artisan Parfumeur signs a distribution deal with Sephora, at least in France (I do realize that in France the Sephora shops sell even Lutens, but still...)

How niche can L'Artisan Parfumer continue to be as judged by the above mentioned two criteria? Perhaps the answer is simpler than anticipated: L'Artisan Parfumeur is now in the portfolio of Cradle Holdings.