Oranges and Lemons, Say the bells of St. Clement’s: Yup, that's the full name of the latest Heeley fragrance which will be introduced in Excense 2010 in Italy. The brand by James Heeley had us all take notice with their
Cardinal and
Cuir Plein Fleur, to mention but two worthwhile specimens.

Born in Yorkshire, England, James Heeley studied Philosophy and Aesthetics at King’s College, London University. He lives and works in Paris. Product design, packaging, graphic design, interior design and perfume: the scope of his work is large, yet always approached with the same rigour and attention to detail. The apparent simplicity and elegance of his designs are the result of a continual thought process in which he marries form, function, and a coherent use of materials. Characterised by a certain degree of formalism, his idea of luxury is that it should abound with life and intelligence.
Now Heeley is after a playful new twist for their hesperidic fragrance in what has to do with its baptism at least. The name derives from an old British song:
Oranges and lemons, Say the bells of St. Clement’s
You owe me five farthings, Say the bells of St. Martin’s
When will you pay me? Say the bells of Old Bailey.
When I grow rich, Say the bells of Shoreditch.
When will that be? Say the bells of Stepney
I do not know, Says the great bell of Bow
Here comes a candle to light you to bed.
And here comes a chopper to chop off your head!
The fragrance? It contains notes of orange, lemon, bergamot, mandarin, neroli, petit-grain, Earl Grey tea, ylang ylang, vetiver, and musk.
info via Extrait.it