Guerlain Unveils Shalimar Souffle de Parfum Commercial

Somehow I'm not entirely convinced: why keep producing fragrances that bear no resemblance to the classic Shalimar perfume and keep naming them Shalimar this or that? The lovely Shalimar Parfum Initial edition is a loss in market terms (and a loss to us perfume lovers of great juice), for this very reason.
On the other hand, I recognize the need to ride on the coat-tails of an established brand and to keep reviving this brand by introducing junior customers to it, even by name.
This is the case with CK One, L'Eau d'Issey (Miyake), Dior J'Adore (preparing another commercial for fall 2014 themselves), Davidoff Cool water  and their million "flankers". This is the raison d'être of flankers, come to think of it. It just looks a tad weird from such a historic house as Guerlain, but it isn't really.

Guerlain Shalimar Souffle de Parfum: New Fragrance

Souffle de Parfum, the breath of a fragrance, is the new declination of Shalimar, developed by the house of Guerlain. More than a new concentration (as the poetic name might let you think) it is a flanker fragrance, coat-tailing on a best-selling perfume and offering a new interpretation that smells different; in this case a light floriental.

The latest addition to the classic Shalimar perfume stable is composed by in house perfumer Thierry Wasser and features the following fragrance notes:

Guerlain Shalimar Souffle de Parfum
Top notes: bergamot, lemon, mandarin
Heart: jasmine, orange blossom
Base: vanilla, white musk

The fragrance is available as 30, 50 and 100 ml of Eau de Parfum concentration.

The rumour of Shalimar Souffle de Parfum replacing Shalimar Parfum Initial (eau de parfum) and Shalimar Parfum Initial L'Eau (eau de toilette) are persistent, while Guerlain hasn't confirmed officially as of time of writing.

For a comprehensive summary of the previous versions and limited editions of Guerlain Shalimar, see below and please consult the links for reviews.

Flankers/derivative versions of Shalimar by Guerlain (with linked reviews & comparison with original):
Shalimar Eau Legere/Shalimar Light
Eau de Shalimar
Shalimar Ode a la Vanille
Shalimar Ode a la Vanille sur la Route de Madagascar
Shalimar Ode a la Vanille sur la Route de Mexique
Shalimar Parfum Initial
Shalimar Parfum Initial L'Eau
Shalimar Parfum Initial L'Eau Si Sensuelle
Limited editions of Shalimar (without change in the perfume formula itself):
Eau de Shalimar Flower
Shalimar Charms edition & Eau de Shalimar Charms edition
Shalimar Fourreau du Soir
Shalimar extrait de parfum in Bacarrat quadrilobe flacon 2011 edition