Fragrant presentation: new Bond no.9 scents ~ Andy Warhol Silver Factory and Saks 5th Avenue

Bond no.9, the New York city downtown brand is about to spoil us with their latest releases that are destined to become cult items, as they exploit iconic images of America: Andy Warhol is the inspiration behind Andy Warhol Silver Factory and Saks is the luxury megastore behind the new scent Saks 5th Avenue, exclusively commissioned for its customers. The new scents will officially launch in the autumn (for Saks) and winter (for Silver Factory), but here is a little preview for our readers at Perfume Shrine.

Bond no.9 is bent on starting a series of Warhol collectibles of which Silver Factory will be the first one. On the bottle’s surface there is a graphic image inspired by one of the pop artist’s most recognizable icons: a boldly re-coloured rendition of the Campbell’s Soup Can, as created by Warhol in a series of his Campbell Soup Can silkscreen paintings in 1965 (apparently he also ate the soups!). Only now, the bottle takes the dissonant colours of turquoise and purple with a silver lining all around.
As Warhol once said “Another way to take up more space is with perfume. I really love wearing perfume.” (and to note, he requested to be buried with a bottle of Beautiful).
It seems though that people at the Andy Warhol foundation are also friendly to perfume, as Michael Hermann, director of licensing at The Andy Warhol Foundation said: “Working with Bond No. 9 represents a unique, unexpected, and exciting opportunity to introduce Warhol to an ever-widening audience.” The Andy Warhol Foundation for the Visual Arts, Inc. is a New York not-for-profit corporation established in 1987 which promotes the visual arts. In accordance with Andy Warhol's will, its mission is the advancement of the visual arts. The Foundation's objective is to foster innovative artistic expression and the creative process by encouraging and supporting cultural organizations that in turn, directly or indirectly, support artists and their work. The Foundation has given out over 1,700 cash grants totaling more than $70 million. You can read about it clicking here.

The Factory has its own history behind it, an illustrious, if not notorious, one. In operation from 1964–1968, Warhol’s original studio, hangout, and club central, it was located in a indifferent looking building on East 47th Street, yet it acquired visual uniqueness with its aluminum-foil walls. Those evoked silver-backed mirrors ~emblems of the narcissism that suffused the times, perhaps. The Silver Factory served as a galvanizing forum for artists, silkscreeners, actors, filmmakers, debutants, activists, hustlers, and misfits, all of whom somehow contributed to the creativity. It was here that Warhol emerged as an avant garde filmmaker, pop art progenitor, and all-around superstar.
The scent Silver Factory , created by Aurelien Guichard from Givaudan, takes those elements and weaves them into a genderless mix, which per the advertorial

is a smooth, smoky, spicy blend of interlacing incense (a key scent of the ‘60s), wood resin, and syrupy, seductive amber. But just to complicate things, we gave it a heart of jasmine, iris, and violet—a scent that Warhol was especially fond of. These slightly dissonant florals combine to evoke a metallic effect—that of warmed-up, molten silver, And then, for the merest hint of coolness, we threw in a handful of cedarwood.

The official notes in detail are: Citrussy bergamot, zesty grapefruit,lavender, non-shrinking violet (Andy Warhol’s favorite scent), intoxicating incense, sultry jasmine, metallic iris (supposedly smelling the way silver might smell) velvety-soft amber,syrupy wood resin, hinting of a raunchy breed of vanilla and cool but sensual cedarwood.

The Warhol fragrances will be offered as innovative 28% perfume concentrates ~in between eau de parfum and perfume extract at $230, for 3.4oz/100ml. Silver factory will be available only in the 3.4oz/100 ml flacon at Bond No. 9’s four New York boutiques, at www.bondno9.com, at Saks Fifth Avenue nationwide and at saks.com.

Regarding Saks 5th Avenue, the store has commissioned Bond no.9 perfumery to design specialty scents and there will be a feminine (For Her) as well as a masculine version (For Him). That way the iconic destination store located in the heart of Fifth Avenue, establishes itself through Bond no.9, as an ultra-sophisticated neighborhood unto itself.
According to Deborah Walters, Senior Vice President and General Merchandise Manager, Cosmetics and Fragrances, Saks Fifth Avenue:

“Saks Fifth Avenue is excited to be collaborating with Bond No. 9 on Saks Fifth Avenue for Him and Saks Fifth Avenue for Her. This will allow our customer across the country to experience the quintessential Saks Fifth Avenue scent. Everyone here at Saks is thrilled to be a part of such a unique fragrance collection of New York neighborhoods and feel it is such an honor to have two scents dedicated to our New York flagship.”

Saks Fifth Avenue for Her signals the return of the classic gardenia eau de parfum, given a chic contemporary twist with the addition of sparkling jasmine, a little tuberose and vetiver, along with smooth vanilla. This all-white bouquet captures the cutting edge essence of 21st century Saks, but also the eclectic downtown spirit of NoHo-based Bond No. 9.
Saks Fifth Avenue for Him is an elegant aqua scent, containing an initial dash of Sicilian bergamot for coolness, followed by cardamom, chili, black pepper, incense, baased on amber, guiacwood and cedarwood for warmth.

The bottles depict a pattern that consists of quadrants containing refined, deconstructed, and then reconstructed versions of the signature stacked-script Saks logo that held sway from 1973-1997. The letters now serve as design elements containing Saks’ “DNA” motif. (Visible, for instance, on the front of the Bond No. 9 flacon are parts of the “n” and “A” from “Avenue.”). The slender bottle is the Bond No. 9 superstar flacon, its circular centerpiece logo inscribed with both SAKS FIFTH AVENUE and BOND NO. 9.

The official launch is set for September 1st for Her and October 1st for Him and will be sold exclusively at Saks Fifth Avenue stores nationwide and at Bond No. 9’s four New York stores. Prices range for 3.4 oz/100ml at $185 and 1.7 oz/50ml at $125.


Pics from Bond no.9

Tuberose Gardenia by Estée Lauder Private collection: fragrance review

Coming across the new Tuberose Gardenia by Estée Lauder was not an accident. It was thanks to a very thoughtful person who was able to obtain a precious sample for me and sent it against all odds for my tentative sampling. Gratitude is in order.

No hesitation was necessary on my part, though, regarding testing the elusive jus that is featuring as the first stepping stone on the new Private Collection by Estée Lauder, a line that will be positioned between niche and mainstream: limited distribution on the one hand (Neiman Marcus, Saks, Bergdorf Goodman, Holt Renfrew), but relatively sane prices on the other. The concept was masterminded by Aérin Lauder, the granddaughter of ingenious Estée, who is working as Creative Director of the huge brand. The name Private Collection recalls the cool upscale scent of tennis lawns and cool drinks sipped at a Hamptons party that Estee herself called her own and which Grace Kelly admired and asked to partake in, to great aplomb. That scent featured all the aloofness of an east coast heiress and a sophistication that befitted the empress of a multimillion company such as Lauder. Tuberose Gardenia is a different animal, nevertheless.

As I opened the carded sample, spraying with eager, childish anticipation the pale yellow liquid, with its shimmering gold cap, I was immediately reminded of a favourite literary accompaniment to my teenager escapades pertaining to summer. It is a book involved in a strange ritualistic process which I am not ashamed to share with you. With each passing summer in the course of my life so far, this book has been my introduction to the joys and anticipations of a summer spent in the sensuous atmosphere of southern Europe. A book that keeps me young at heart. Every June it gets pulled off the shelf to rapidly leaf through it and remind myself of the hopes and longings of its precious characters of three teenager girls, who search for their inner core through the little adventures of first loves and self-discovery in the milieu of then rural, now uptown suburb of Kiffisia, where they are vacationing with their divorced mother, their artistic and pretentious aunt and their dotting but love-hurt grandfather through three consecutive summers.
The book is called "Three Summers"/"The straw hats" (the latter is the literal translation from Greek) by Margarita Lymperaki, a Francophile Greek writer.
Please read a bit about it courtesy of boutique.info-grece.com:

"That summer we bought big straw hats. Maria's had cherries around the rim, Infanta's had forget-me-nots, and mine had poppies as as fire. When we lay in the hayfield wearing them, the sky, the wildflowers, and the three of us all melted into one..."
"Three Summers" is the story of three sisters growing up in Greece: their first loves, lies, and secrets, their shared childhood experiences and their gradual growing apart. Maria, the oldest, is strong, sensual, keenly aware of society's expectations. Infanta is beautiful, fiercely proud, aloof. Katerina is spirited, independent, off in a dream world of her own. There is also the mysterious Polish grandmother, the wily Captain Andreas, the self-involved Laura Parigori... Katerina tells the story of these intertwined lives with imagination, humour, deep tenderness, and a certain nostalgia. "Three Summers" is a romance with nature, with our planet. It is the declaration of a young girl in love with life itself.

The book is available here.

Tuberose Gardenia reminded me of exactly that book. There is an innocence and a wiling beauty in it simultaneously. It encompasses elements of all three girls, as it smells fresh, creamy, soft and inviting, yet also assured and independent.

White florals are an agony, an ache, an olfactory rape almost. They tend to grab you and place their hooks on you or else repel you and make you coil in desperation.
As Colette famously wrote:

"She, the tuberose. She would set off on the sirocco wind, cross the road, force open my door with all her flowerly might and softly climb the stairs...a cloud of dreams burst forth and grows from a single, blossoming stem, an unthreatened peace"

And gardenia, with its elusive white creamed clotted density amidst green buds rotting ever so sweetly on the jacket lapel of a dark handsome stranger who is meant to sweep you off your feet, is the flower of spiritual surrender.
Those two voluptuous blossoms dominate the heart and soul of Lauder's new fragrance, never betraying their nature, yet remaining ever soft and very wearable, unlike the olfactory typhoon of assertive Fracas. An initial fresh opening that is reminiscent of lemon groves overlooking countryhouses where potted tuberoses are kept takes you on a journey to an inner closed court with a fountain, Moor-style, where gardenias are kept in big pots. Their aroma mingling night and languor, beckoning you, beguiling you. The gardenia accord smells surprisingly true in this. There is no tropical ambience a la Carnal Flower by F.Malle, a tuberose with which I am nevertheless flirting shamelessly, nor is there the airiness of the lighter Do Son by Diptyque which is more suited to the intense heat of late summer.
Tuberose Gardenia combines freshness and ever so slight spicy richness in linear laps of sillage-worthy swims into a vat of smooth vanillic cream.

Official notes:
neroli, lilac, rosewood, tuberose, gardenia, orange flower, jasmine, white lily, carnation and vanilla bourbon.

Tuberose Gardenia launches in August and will be available in bottles of Eau de Parfum in 30/1oz or 75ml/2.4oz and Parfum extrait of 30ml/1oz in a beautiful bottle of gold bearing gems encrusted to it, which has been inspired by a Josef Hoffmann jewel brooch.
The line is to be completed by a Body cream and a solid perfume.
Click here to see the beautiful packaging.


Pic originally uploaded on MUA by lipslikesugar, pic of gardenia originally uploaded by Indie perfumes blog