Guerlain Flora Nymphea: new fragrance, new film

To celebrate 10 years of Aqua Allegoria scents (meant to interpret notes in a simple, uncomplicated way), Guerlain releases this spring Aqua Allegoria Flora Nymphéa. Aqua Allegoria Flora Nymphéa, is composed of three main ingredients – seringa (NB this is not lilac but Philadelphus coronarius/mock orange which smells like heady white flowers), orange blossom and honey and was composed by in-house perfumer Thierry Wasser. To create the scent, Guerlain claims using "an exquisite orange tree flower that's been produced in Calabria for more than three generations". Fig and mimosa also combine with orange tree flower to create the romantic scent.

The outer carton of the fragrances in all the line of Aqua Allegoria scents changes: the symbol becomes the embossed bee in different colours upon a white background, instead of the romantic and swirling flower, herbs and spices designs of the past. In honour of the 10th anniversary Guerlain will also present an animated movie which will feature a nymph named Flora Nymphea who will tell the story of flowers and scents led by a bee, symbol of the brand. The movie was filmed in 3D production and is one minute long, told by Olivia Ruiz (click below to watch). The advertising campaign also features a feminine character – a nymph from a fairy tale, with pale pink floral petals. The Face is Anna Selezneva, photographed by Paolo Roversi.

Guerlain's Flora Nymphéa will be available as 125 ml of Eau de Toilette in a redesigned flacon by Robert Granai: the familiar honeycomb is reprised with its bee on the cap.