Showing posts with label dior addict advertising. Show all posts
Showing posts with label dior addict advertising. Show all posts

Monday, June 25, 2012

Dior Addict new commercial: And God Created Woman in st.Tropez

The line between homage and copy is subtle, though I admit I much rather prefer interpreting a classic film into modern protagonists than outright taking chunks straight out of old cinema and transposing it to modern commercials like they did with Delon and La Piscine for Eau Sauvage.



Here, for Dior Addict's new range of fragrances (comprising an Addict Eau Fraiche and Addict Eau Sensuelle), Daphné Groeneveld stars as the muse to a contemporary Roger Vadim...Interestingly enough, like the prototype, Brigitte Bardot herself, the girl's face isn't the prettiest thing about her, but her charm and very provocative wiles are.
The comparisons between the full almost 3 minutes director's cut with the original by Vadim are more apparent.



Music in the Dior commercial:"I love you, oh, no" di Stereo Total.

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