Showing posts with label ava luxe. Show all posts
Showing posts with label ava luxe. Show all posts

Thursday, July 24, 2008

Twin Peaks: Perfect Veil, Nude Musk and Opal

Sometimes the perfume lover is jaded after being entrapped into the midst of deep and meaningful perfumes which sing the praises of king Solomon and his court. Sometimes I just want to put on something that is cuddly and soft and doesn't smell like perfume as much, more like the perfected emanation of a gorgeous body pulsating with vigour and sensuality. This is especially sympatico to the hot summer weather of a southern region, when rich harmonies might risk wilting and becoming suffocating.
For those instances, I turn to light, clean musks. I intend to devote more time to musk and musky fragrances in general soon, but today's selection highlights that imperceptible aura that I described above perfectly.

"The concept behind this scent was to recreate the smell of clean, naked skin ... only better" and this is as good a definition of a skin-scent as any. The words belong to the ad copy for the cult favourite of celebrities, Perfect Veil by Creative Scentualization, a company founded by Sarah Horowitz-Thran. {Perhaps the most interesting part is that she custom-makes fragrances for clients, with her perfumer Marlene Stang. Prices range from $350 to $1,000. Call (888) 799-2060} How fragrances become the stuff of cult celebrity fandom is a matter which is rather complicated: there has to be some effective infiltration to the celebrity's PR or some word of mouth from another celebrity (that seems to work a lot more than you'd think!) or gifts to said person which prove welcome and thus sanctioned to be publicized and so on and so forth.
For what is worth, Perfect Veil is perfectly all right, with or without the famous entourage of young desirables who favour it. Its citrus piquancy at the beginning keeps it from becoming suffocatingly powdery or too sweet and the effect is not too much like laundry, which is always a risk when working with synthetic musks in the family of Galaxolide and such. The pairing of citrus and vanilla, after all, has the illustrious ancenstry of Shalimar, an impression that is gloriously modernised in the delicately powedery muskiness of Shalimar Light. But where the Shalimar fragrances wink seductively under heavily shadowed eyes and eventually grab you by the collar, these cleaner ones merely slip the spaghetti strap of an ivory microfiber teddy letting you the initiative.

Notes of Perfect Veil according to Luckyscent: lemon, bergamot, musk, vanilla and sandalwood.

For something that is composed by ingredients that do not run too expensive I find that Perfect Veil is on a par with two excellent alternatives, in line with this feature's mission: Nude Musk by Ava Luxe and Opal by Sonoma Scent Studio.

Ava Serena Franco of Ava Luxe is another artisanal perfumer with a stellar reputation of excellent customer service who has devoted lots of her time in creating different twists on musks among a diverse portfolio that includes the wonderful leathery Madame X. Her Nude Musk manages to be just perfect, almost a deadringer for Perfect Veil and yet endearing in its own right. Nude Musk is described as: "A clean and sexy skin musk with notes of sandalwood, bergamot, light musk, and vanilla. Light and slightly powdery. Long lasting". The description is stop-on and the powderiness is especially pleasant, like the most sensual talcum powder you have applied on your skin before gliding into freshly pressed cotton sheets of high thread-count.

Another beautiful skinscent in the musks family is Opal by Sonoma Scent Studio , a company run by perfumer Laurie Erickson in California. Laurie, no stranger to these pages, has been working on lots of interesting musky twists with an edge, some of which will be soon featured on Perfume Shrine, so I am just whetting your appetite today!
Opal in Eau de Parfum has amazing lasting power that will surround you with delicate whiffs of the smell of being desired all day long. A little sweetness is induced through the vanilla touch, never too much and the whole does not become soapy-like. I find it a little less powdery than Nude Musk, very pleasant and quite sensual. I can definitely see why it is a best-seller for Sonoma Scent Studio and I can't blame anyone for liking it. Like its gem-like name, it's silky soft, illuminated as if from within, caressing and smelling like the warm skin of a loved one. Upon testing it I received the most delicious compliments on how wonderful I smelled, not how nice my perfume was. And that's the whole difference with those fragrances: they're supposed to enhance your own presence instead of standing alone as a piece of artwork. Opal never wears you, you wear it!
It also comes in a concentrated perfume oil made with a natural pure fractionated coconut oil base; no alcohol, silicones, water, emulsifiers, sunscreen additives or colorants added. The fractionated coconut oil is light and non sticky, has no odour of its own, but a long shelf life, dries quickly, and is a light moisturizer on its own.

Notes for Opal: delicate musk, vanilla, ambrette, bergamot and sandalwood.

These are all playful and uncomplicated scents for when you want to let your hair down and enjoy being who you are. Don't burden them with pretentious ambitions and you will be having a wonderful time in a cheek-to-cheek slow dance with them.





Pic of 1920s bathing suit courtesy of Wikipedia

Thursday, October 25, 2007

Fragrance review: Midnight violet by Ava Luxe




By guest writer Ida Meister


I am such a neophyte, that I feel a disclaimer is in order.
To begin with: it should be noted that I am neither a writer nor a perfumer.
I am simply a woman possessed by a 50 year love affair with fragrance,
who lives for her nose…known to some of you as “chayaruchama”.

Helg most generously offered me the opportunity to write a review for
you all. She had just reviewed the magnificent Madame X{click for review} by Ava Luxe, and her enthusiasm spurred me to sample quite a few of Serena Ava Franco’s works.
I was delighted to discover how gifted Ms. Franco is.

Some fragrances announce their presence with a clarion call- others insinuate their way into a room. Midnight Violet falls into the latter category.
If Madame X is a symphony, then Midnight Violet is an etude, a dark one, by Chopin.

(click to experience what such a glorious thing is!)

Not melancholic in an abysmal sense, but deep, powerful, real,
evocative, and full of feeling.
There is no strident opening, no coyness or girlish blushes, no precocity.
Conversely, Midnight Violet is not a gloomy, dank incense.

Somehow, this unusual perfume manages to be richly hued, with many
layers of depth and nuance without being opaque or heavy.
Midnight Violet opens with a shaft of light, which is heralded by the joyful notes of pink pepper, cinnamon, and galbanum.
This translates into an intensely green, dry spiciness, which then
yields to a richer, denser resinous smoke flavored with orris, the scent
of damp earth and black hemlock.
Cedar and sandalwood- very soft and creamy- ally themselves, joined by a
languid moss, wood balsam, musk and civet.
The addition of these woody and animalic accords endows Midnight Violet
with a harmonious complexity that is very satisfying and possessed of
great warmth.

My impression is of being drawn into the woods at dusk, when the light
is just beginning to falter, and discovering that you are suddenly
surrounded by the approaching night.
The moon can be spied between the branches, but the forest is dark,
quiet, and very deep.
The haunting, faint odor of sylvan violet is nestled in an earthy, smoky
bower, peaceful and contemplative.


Pic of Liv Tyler from the advertising campaign of "Lord of the Rings". Thanks to Youtube for the clip of Chopin's etude op.10 #1

Tuesday, January 16, 2007

Ava Luxe Madame X: a fragrance review



There are some perfumes that sing of female emancipation, of confidence, cool and the power of the go-getter. They are high brow at all circumstances, they are professional yet elegant, the mark of a successful woman in all areas. They have class, sophistication, refinement and a je ne sais quoi that sets them apart and makes them the object of admiration.
Madame X by Ava Luxe is not one of them.

Instead it recalls all the carnal knowledge that has a primitive root in out psyche, the call of the wild, the chase, female surrender, complete abandonment in the open arms of hell. Like an erotic adventure in a distant bruised past it has the rare ability to entice with the memory of the basest and lowest one has ever been to and actually had fun out of it. To call something sexy is a cliché and we do not condone clichés at Perfume Shrine, at least to the measure that is within our abilities. Madame X has none of the mysterious aura of a femme fatale nor the coolness of her calculating demeanour. She is no Bridget Gregory /Wendy Kroy from "The Last Seduction", as played by Linda Fiorentino, cool as a cucumber and only acting vulnerable in order to get her case made, improvising with the same black goal all along.
Madame X is a vulnerable woman, all open for the plucking, a little mature, a little pained and you have to approach her with the fervour and candour of a considerate lover, that for reasons of his own would be willing to explore the possibilities of reaching God.




Her trail of soft, deep, sensual labdanum in all its erotic permutations blooms on the skin, coupled with the slight fresh pepperiness of coriander. The initial impression it made mingled the spicy jolt and sweet richness of Cinnabar combined with the depth and raunch of amber, vanilla, sandalwood and the civet accord of Obsession. I do love both of those perfumes so the association was not simply interesting but positively mesmerising. The leather is so soft it almost makes one shed a tear of longing, while the lasting power is good although the volume at which this gem projects is low and discreet.
The viscous consistency of a drop of parfum upon my skin held the fascination of the imaginary prototype virgin in Grenouille’s pursuit for perfection. I can be brazen and say that it has captured my heart and draws its strings as we speak. Were I a man I would fall deeply in love with the mature person that would only spontaneously raise her legs for a reason only she herself knows, allowing me to harvest her most precious essence: Madame X.

Madame X is described as a "sheer ambery veil of labdanum and leather that wears close to the skin but lingers through the night" by its creator and comes in Parfum and Eau de Parfum concentrations.

Official Notes: Coriander, Acacia Farnesiana, Freshly cut hay, Jasmine, Rose, Labdanum, Leather, Incense, Patchouli, Oakmoss, Civet, Ambergris, Castoreum, Sandalwood Mysore, Precious Musks, Vanilla

You can purchase samples or order directly from the Ava Luxe site here:
Ava Luxe index page

I know I for one am eager to explore more of her creations.


Pic of Charlotte Rambling originally upoaded on POL. "Last tango in Paris" comes from Brando fan-site.

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