Madeleine, a Smell Camera: Capture the Scents you Want with High Technology

Wouldn't it be wonderful to have had the smell of your beloved's hair captured into more than a curl-containing locket dangling from your neck? What about your dearly departed terrier, his fluffy paws and the buttery spot between his ears? And isn't the smell of Coppertone and barbeque and fat crabs in sauce the perfect memento of a summer spent vacationing off Cape Cod, washing over you like solace on a grey winter's day when everything seems dross and bleak? The way of high technology has looked like the final frontier to pin down smells, those most elusive sensual stimuli, escaping us in the destructive process that is smelling them (you inhale, they vanish soon after). Other posts in these pages have announced similar projects about capturing or transmitting smells via pixelized forms, but the Madeleine, an odor camera that captures the ambience around the object source, is named after the famous spontaneous memory brought over by the namesake dessert to French author Marcel Proust when he was tasting linded tea and the famous reminiscence he recounted in his "A la recherche du temps perdu". The Madeleine, with use in the perfume industry, aims to capture any scentscape and to inform via the most subliminal and potent sense of all: smell.



"Created by designer Amy Radcliffe, Madeleine is an “analog odor camera” based off so-called ‘Headspace Capture,’ a technology developed for the perfume industry to analyze and recreate the odor compounds that surround various objects. When a smell source is placed under the device’s glass cone, a pump extracts the smell via a plastic tube. After being drawn to Madeleine’s main unit, the smell goes through a resin trap which absorbs the particles so molecular information can be recorded. That data is expressed in a graph-like formula, which essentially contains a fingerprint of the smell. In a special lab, that formula can then be inscribed on a bronze disk to artificially reproduce the smell. The smell can also be recreated in small vials." [source]

So given the choice: What smells would you capture and recreate through this wonderful new gadget?

Special thanks to Trudie W. for alerting me to the news of this new gizmo!