After my Own Heart by Ineke: fragrance review

"April is the cruellest month, breeding
lilacs out of the dead land"

says the famous line from the Waste Land.

Lilac has always stood for me as the very emblem of April, "stirring dull roots with spring rain". So inextricably has the month been linked to the bloom's Greek name. Πασχαλια/Paschalia (Pa-scha-leeA) means "Easter blossom" simply because lilacs bloom exactly around the time of Orthodox Easter in April. But like the festivities and the spring rain, alas they last all too briefly. The much needed rain is a brief occurrence in our warmer climate.

The hunt for a realistic soliflore that replicates the lush character of this elusive bloom has occupied me for years, ever since I was a child, buying little oils at herbalist shops with my pocket money after school.
Lilac's odour profile is unique in that it incorporates the clean and the dirty rolled into one and is romantic as well as sexualised. When one buries one's face into the large panicles, the smell of intimacy, like worn musky undergarments by a lover scintillates, mingled with the honeyed pollen and the translucent dewiness of soft petals; conspiring into a spring plot to ensnare you into surrendering all thought and yield to its fragrant message to howl "the eternal yes".

And yet perfumers have never been able to extract a good and abundant enough essence for use in perfumery, therefore the combination of other natural oils and synthetics such as Apo patchone, Lindenol, Nerol 800/900, Terpineol Extra, Dimethyl Benzyl Carbinol to replicate the scent of the living flower are used. Too often the final product turns out to smell like tin foil and unappealing to anyone who has had the good fortune to have had cut branches of the real thing adorning their homes at spring, emitting their heavenly aroma beneath gauzy curtains gushing in the wind.

Syringa (Lilac) is a genus of 20–25 species of flowering plants in the olive family (Oleaceae) which are usually a light purple (commonly referred to as lilac or lilas in French) or less often light pink or white. Native to Europe and Asia, it is said that Syringa Persica has been brought to Europe at the end of the 16th century, from the Ottoman gardens, while Syringa Vulgaris grew in the Balkans. The Holy Roman Emperor's ambassador, Ogier Ghiselin de Busbecq, is credited with supplying lilac slips to Carolus Clusius, in 1562. Botanists of fame, like the herbalist John Gerard, soon had the rarity in their gardens: he notes lilacs growing “in very great plenty” in 1597. In the American colonies lilacs were introduced in the 18th century.
It is also interesting to note that purple lilacs symbolise first love and white lilacs youthful innocence (see Language of flowers).

In Ineke's After my Own Heart, I found a satisfying lilac interpretation that is innocent, yet not without the throes of first love vibrating its delicate heart strings. Described as "the scent of fresh lilacs floating on the early breeze" it fulfils its promise of a fresh perfume with a romantic inclination. The fragrance opens on a lightly powdery burst of greenery with a slightly bitter background of chilliness, like the rush of wind on a cool evening, bringing up goosebumps on warm skin. Almost instantaneously, however, a warm sweetness like that of pollen is surfacing to mollify and caress, with the delicate touch of a dot of marzipan paste on a plate of berries drizzled with a touch of Alsatian Riesling not short of its goût petrol. The composition is modern, with a more or less linear presence on the skin, meaning there is no distinct development, sustaining the impression of flower and dusty air for a good while.
To compare After my Own Heart with another modern approach on a lilac soliflore, F.Malle's En Passant, by nose Olivia Giacobetti, I would venture to say that the latter is pronouncedly more limpid and aqueous, with a slightly sour note, like sniffing fresh yeasty bread dough. Although both go for the fresh approach they divert ways very soon, as Ineke's rendition is a little dustier and sweeter and probably less dependent on particular skin chemistry. They resemble watercolours for which the artist thought of light green tones and white opalescence of a cool, bracing morning (for En Passant) and of the pinky blue skies of afternoon warmth (for After my Own Heart).
Guerlain's Angelique Lilas in the Aqua Allegoria line is another interpretation, this time with the watery theme veering into the bitter terrain of rained upon angelicas, but the pronounced Calone element in it might seem harsher than Ineke's approach.

Contemplating whether my personal lilac-strewn Eldorado has been reached, I find that like the mythical town it is best to dream and find elements of it in the fragrances on offer. Perhaps the search will never end until technology and analytical chemistry sufficiently unravel the thread of Ariadne. Until then, real stems of lilac in a vase along with pleasant fragrances that echo its sweet message such as After my Own Heart will keep me company.

Notes: bergamot, raspberry, green foliage, lilac, sandalwood, heliotrope and musk.

Info on how to obtain the fragrance and samples at Ineke.com
You can read an appreciation of the whole line from A to E clicking this Ineke article.




Les Atelies du Parfum has posted a lovely lilac poem for those of you who read French.

Clip of Erik Satie's Gymnopédie No.1 uploaded by Kyromaster on Youtube.
Pic originally uploaded by princesshaiku.

Ineke: Fragrant Presentation

It is often that I am taken by surprise in not having sampled lines which are making a ripple in the pond of niche perfumery: After all one can test only so much! My surprise turned into elation when I got the Deluxe Sample Pack that contains samples of all the current collection by Ineke. Not only is the presentation modern and aesthetically fabulous, it has the distinct air of care and understated luxury printed all over it. Coming in an anthracite box of velvety feel it opens like a matchbox to reveal five small cardboard boxes with different designs on them which you slide to open. Inside are little spray vials (actually there's quite enough quantity in each to allow for numerous tests!), each wrapped in correspondingly coloured paper. So cute! Perhaps the loveliest presentation of fragrances I have seen in sample form and a lesson for all niche brands.
The fragrances themselves reveal vignettes in Ineke's mind which she was searching a way to communicate to the public, given her preceding love for literature.

Ineke Rühland is a Canadian perfumer, the soul behind the Ineke line. She is a classically-trained perfumer who creates beautiful, original scents in her independent studio in San Francisco. She studied perfumery at ISIPCA in Versailles, France (the only official school of perfumery), under the guidance of Yves de Chiris who also helped her train at Quest thereafter and with formidable mentors such as Dominique Ropion and Isabel Doyen.
She apprenticed for three years at a fragrance house in Paris, making pilgrimages to Grasse, perfume capital of the world. Ineke finally decided to move to San Franciso, where she makes her luminous, modern fragrances.

The innovation of the collection is that each fragrance begins with a consecutive letter of the alphabet: A - After My Own Heart; B - Balmy Days and Sundays; C - Chemical Bonding; D - Derring-Do; E-Evening edged in Gold (the latest which came out recently). This original concept allows for both a little literary word play as the fragrant stories pick up from a word starting with each letter and it also serves as a wonderfully practical reminder of which perfume is the latest one, easing the customer into experiencing the evolution of the line.

The Deluxe Sample Collection contains spray samples of all 5 fragrances wrapped in a beautiful soft box with almost the tactile feel of brushed suede and the price is fully redeemable with any product purchase: A great way to try the scents!

After My Own Heart, which Ineke describes as "the scent of fresh lilacs floating on the early breeze" will get a full review shortly. To whet your appetite, I will merely state that it is a soft, subtly sweet, realistic enough lilac scent full of the airy feel of mid-spring. Lilac is an elusive blossom (because it can't be successfully distilled or a true essence extracted) which I dearly hold close to my heart indeed, so some more attention will be given to this one on Perfume Shrine. It has notes of bergamot, raspberry, green foliage, lilac, sandalwood, heliotrope and musk.

Balmy Days and Sundays veers towards a green floral scent with a lightly earthy backnote. It derives its name from The Carpenters' song "Rainy Days And Sundays" but it is in fact its antithesis. Sunny, optimistic and laid back, not rainy at all. Officially described as "a perfume about perfect moments on a relaxing Sunday, lying in the grass, breathing the smells of sweet scented flowers and fragrant leaves", it encompasses notes of freesia, leafy greens, grass, honeysuckle, rose, mimosa, a chypre accent and musk. There is an ozonic note mingled with the freesias that somehow doesn't clinch it for me, although I have to admit that it is not the usual screechy ozonic that we have come to associate with 90s perfumery. The feel is limpid and airy, without the dreaded feel of getting your nose hairs singed by the intense icy "freshness".

Chemical Bonding has uplifting citrus notes with a powdery, clean musk dry down. It is a fragrance that "playfully juxtaposes Chemistry 101 principles with human attraction", comprised of notes of smooth citrus cocktail, tea, blackberry, dewy peony, vetiver, amber and powdery musk. Although musk (as well as powder and vetiver) always catches my attention and I was fully prepared to love this above all others, it proved to be my least favorite in the lineup. Perhaps it is the wrong feel of fresh, a little too high pitched for what I imagined as a soft powdery and earthy with the grass musk. However I can fully see how it fits a summery mood of laid-back lifestyle, cotton clothes drying in the breeze and a cool juice sipped on a bright morning shared between a loving couple.

Derring Do is "an ode to the literary rogue" and comes from old English; a masculine with aromatic touches in the fougère family. Built on a fresh citrus blend, rain notes, cyclamen, magnolia, fougère accents, cardamom, pepper, guaiacwood, cedarwood and musk, the composition is really pleasant, soft and nicely unisex with its subdued woods and spices.
With its effortless character it managed to garner two compliments the day I wore it and its remnants on skin were beckoning me to apply again and again.

Evening Edged in Gold is a departure for the line in that it misses that sparse and translucent feel of the Jean Claude Ellena and Olivia Giacobetti school of thought going instead for a full bodied floriental that aims at serious evening seduction. Like munching Life Savers and plums under a blossoming tree in the heart of summer, it shows that Ineke has diversity and explores new horizons. Who knows what the next one will bring! It comprises notes of notes of osmanthus, plum, angel's trumpet, saffron, cinnamon bark, midnight candy, leather and woods. Angel's Trumpet and Midnight Candy are both plants (poisonous! closely related to datura) which project their sweet smell far in the evening breeze to aid pollination. Their magic is rendered through synthesis and married to the heavenly apricoty aroma of osmanthus, a flower prized in the East, they render a charming composition with a subtle leathery, slightly spicy and woodsy drydown that holds the whole in check, vaguely reminiscent of Daim Blond by Lutens.

Fragrances come in a sparse, hefty glass bottle of 75ml/2.5oz Eau de Parfum concentration and retail at 88$.
They are available at: Beautyhabit, Takashimaya, Begdorf Goodman, Fred Segal, Louis Boston, Luilei online, Holt Renfrew in Canada, Liberty in the UK, Bioty Bar in France, Sundhaft in Munich and Department Store Quartier 206 in Berlin, Germany, Profumeria Scarazinni in Milan, Italy and with plans to expand in many more countries (take a look for full list of stores)
To try the Ineke Deluxe Sample Pack, click here.

Pics through Ineke.