Lancome Poeme: fragrance review & musings

 

Even after thirty years since the launch of Lancome's Poême ads in glossy magazines, those images with poetic lines and the expressive face of actress Juliette Binoche (well known from The Lovers on the Bridge, Three Colors: Blue, The English Patient and the adaptation of Wuthering Heights), as shot by Richard Avedon, are etched into memory and continue to produce sighs of elation from perfume lovers around the world.

 According to the official launch, "Poême is a scent of contrasts: the icy transparent notes of Blue Himalayan Poppy embrace the intoxicating Desert Datura Flower and warm Vanilla, creating something vibrant, sensual, and long-lasting." At the time, no one had any solid information to doubt perfume blurbs coming from sales assistants. Nowadays the information is so vast and nuanced that it might even kill information. No one would be so trusting now. Instead of blue, the deep crocus-hued yellow of the carton box tells the story. The fragrance smells yellow, sweet, dense — it is mellifluous. The reality is that Poême is a scent choke-full of orange blossoms, honeyed and rich and plush. 

Perfumer Jacques Cavallier Belletrud took a well-known ingredient and skyrocketed its effects with the touch of a true illusionist. Mimosa is also a component that contributes to its plush yet non-carnal effects. 

   "Parfois les mots ne disent pas tout…" — "Sometimes words don't say it all..." 

 Sunny like a warm afternoon spent in the glow of a happy encounter with a loved one. Lyrical like a musical piece floating in the air from a nearby impromptu street orchestra. Delicious the way floral fragrances can be, Lancome's Poême is dense without veering into the saccharine territory of modern fragrances. It's honeyed, dripping with sweetness, yet not the edible kind, rather the nectar hidden under the pollen and the stamen, ripe for harvesting by thick bumblebees, the kind we don't readily see anymore. 

Poême is wildly optimistic and makes me deliriously happy when I can taste it in small quantities, preferably when someone else is wearing it. The inclusion of lactone/ketone notes in a fruity-floral context adds a hint of peach smell to the scent pyramid, while velvety vanilla softens the explosive floral heart and lingers for hours or days on clothes. The hour of the golden encounter is perched in -seeming- eternity. A hint of narcissus and of miniscule spice adds to the fascination.