Breaking News: A new perfume comes out from Guerlain, inspired by the house's own history. According to Sylvaine Delacourte, art director for Guerlain fragrances, the name derives from the first lipstick "baton" which Guerlain issued and is reprised in their modern Rouge Automatique line of lipsticks (it's #102, a muted rose).
"Guerlain was responsible for the very first modern-day lipstick, made with a wax base in 1870. "Ne m’oubliez pas" was its name and it came in a refillable container with a 'push-up' mechanism."
The name translates of course as "forget me not", a popular motif of floral fragrances of days past based on the "forget me not" flower of the Myosotis family, such as those from Woods of Winsor or Carthusia.
The Myosotis is immortalized in art and folklore during Medieval times as an emblem of romantic faithfulness and enduring love. It later became also a symbol precious to freemasonry.
The Ne M'Oubliez Pas Guerlain perfume will retail at 500 euros for 125ml of extrait de parfum. Let's hope that a smaller, lesser concentrated edition might trickle down into the boutique line?
Thanks to Czech site Guerlinade.cz for info on notes, price & pic