It is with great joy that I am presenting you with my latest writing project, which will hopefully bridge a gap, that between the hardcore perfumista reading & participating on blogs & fora and the newbie, who is interested in the world of scent but wants clear info, without the burden of feeling being left behind on a hundreds posts, and possibly appreciates a less eccentric point of view.
Joining the team at About.com, becoming their Fragrance Expert and building the Fragrance site from scratch is a great responsibility in addressing this gap and I hope to do it with the great insights that you, my dear readers, have given me over the years. It was an honor to be offered this position and I intend to give my due with great, engaging content.
In the meantime you can check out the site on the link Fragrance.About.com and subscribe to my Newsletter if you like. The process is easy: you enter your preferred email address on the left hand column (under Free Email Newsletter) and hit Sign Up. That's it! The newsletters are going out just once a week, so they won't cram your inbox, every Sunday afternoon US Eastern time.
I'm sure that even seasoned perfume lovers might find an interesting nugget here and there on my new venue and please feel free to email me offering suggestions on themes! I will continue to write on this blog, where we can take it on a more personal and quirky level, as well as on Fragrantica, where I'm indebted to the kind owners who have treated me so nicely. So, Elena to the power of 3! You can roll your eyes now, I suppose ;)