What would Neela Vermeire of NVC do and say if she were a guest at my dinner party and we brought out the wine, the amuse-bouche and the board games for adults? I invited her over to have a Scent Game and she gracefully and playfully indulged me. So take thee over to Fragrantica to read our little game, where she describes her perfumes in dessert terms and not only (saffron kheer with bhang for Trayee for instance or rose & carrot halwa for Mohur) and post a comment here on Perfume Shrine to enter a fabulous giveaway she's offering to our European readers. The draw is open to European Union addresses and the generous (fabulous!) prize includes a classic flacon of NVC Mohur perfume with samples of Trayee and Bombay Bling as well as a glass sample vial of Ashoka. Submissions will be counted till Friday midnight and winner will be announced on Monday.
I was personally interested in finding out how and why the 4th installment, Ashoka eau de parfum, came to be, especially since it's such a multi-nuanced and unusual fragrance that seems both a little apart and at the same time very much in tune with the spirit that traverses through the Neela Vermeire Creations line. Neela obliged me: "The first trio were based on wide historic eras in India. We wanted to continue this journey and develop our India inspired collection with our fourth fragrance, Ashoka Eau de Parfum. Ashoka is a tribute to the internal/philosophical changes that occurred during the life of Emperor Ashoka (when he realized upon his conversion to Buddhism that wars were not the solution and compassion was the way forward). It is an important message for the world we live in and Emperor Ashoka has been of interest to us. After all our logo was inspired by Ashoka's chakra."
Indeed the fragrance presents a panorama of redemption and spirituality. You can read my review of it on this link.
The bottom line I suppose is that the success of the line lies not only on the deft handling of the concept by the perfumer (Bertrand Duchaufour) but first and foremost on the art direction of Neela herself; a dedicated person, an aficionado as well as a connoisseur, and an excellent communicator all around. It's been a true honor knowing her.