How do people decide what to buy? The million dollar question for the marketing and research & development sectors in the fragrance industry isn't answered by previous best-selling perfume lists but the latter do give a glimpse into how the preferences shift in the x and y axis (x for time, y for market) and therefore in a way help shape the future market. Continuing therefore on our posts on Top Popular Fragrances for 2012 (France) , and Bestseller perfumes for women for 2011 (USA) today I bring you a collection of the most popular fragrances in the mainstream circuit in America. As you can see there are unshakeable mainstays, which have at the very least through sheer bulk of sales earned the badge of modern classic, and there are newcomers, usually propelled to the very front of the line in part thanks to a major advertising launch that involves famous, familiar faces fronting the campaigns.
In no particular order these are the best-selling fragrances in department stores across the US right now:
J'Adore (Christian Dior)
Flowerbomb (Viktor & Rolf)
La Vie est Belle (Lancôme)
Angel (Thierry Mugler)
Miss Dior [modern version] (Dior)
Light Blue (Dolce & Gabbana)
Coco Mademoiselle (Chanel)
Honorable mentions for Hanae Mori (Hanae Mori) and Viva La Juicy (Juicy Couture) and there is an augmenting segment for Jimmy Choo, Chloe, Lanvin, Coach and Marc Jacobs thanks to the new fragrant launches.
Burberry is a strong player in both the US and international market with a 53% increase in its sales total (calculated at 83,1 millions of euros) for the first trimester of 2013 according to Interparfums who hold the license for the brand.
What do you think about this list? Do you smell these fragrances often in your midst? Share in the comments.