Byblos by Byblos: fragrance review

A proud in its weirdness creation by nose Ilias Ermenides from 1990, this fragrance is now discontinued. Why bother trace it, you might ask: I like to talk about bygones; I’m really old beyond my biological years it seems, that embellishing, idealistic reminiscence being characteristic of older people, as stated very early indeed in the work of Aristotle’s “Nicomachean Ethics”.


And yet in the world of perfume everyone does it, I’ve noticed. Nary does one read a perfume forum where people don’t say with contempt “today’s perfumes are nothing like they used to be”. That would be a logical conclusion though, wouldn’t it? How is something so elusive by nature, so fleeting, so ephemeral, so closely tied to the zeitgeist as perfume not capable of following the times? And yet, the nostalgia about perfumes we have not even smelled overwhelms us and sometimes we let ourselves believe the golden age of Saturn has bypassed us and the future is all gloom.

Byblos is named after such a Saturnian concept of bygones, the ancient city of Phoenicia which was the centre for the trade of Lebanese cedar wood to Egypt back in 3200BC. Cedar was used in perfumery even back then, although it had other practical uses as well, such as mummification. The Phoenicians were famously the inventors of the alphabet, which was later taken by the Greeks and with the addition of vowels turned into the first real alphabet in the history of the world. Pity Phoenicians only used it for commercial purposes and not literature or science. They were the Marketing majors of the ancient world it seems, not the Bachelor of Art ones.

The fragrance of Byblos by Byblos however distances itself from both the name (which is after all merely the Italian clothing company’s brand name) and the cedarwood smell. On the contrary it gives the impression of peppery/spicy fruits! The opening of peach and cassis (a synthetic berry note) is tangy with the bittersweet grapefruit and mandarin rind smell. It goes on into a dense, rich mimosa and marigold scent that floats above the raspberry, musky base. It’s as if it invites you to bite, only to find the hotness has singed your tongue. But don’t be afraid: this is no Caron Poivre; it’s rather tame for that but still interesting. The cobalt blue bottle shaped like an ancient pyxis, a ceramoplastic type of clay vessel that was used for storing unguents or jewels, is topped with a most original stopper of a golden “plate” with an open flower in light peach pink on top.
To be sampled, at least once.

Notes for Byblos by Byblos:
Top: bergamot, mandarin, black currant, grapefruit, pepper, peach
Heart: mimosa, lily-of-the-valley, lily, honeysuckle, violet and iris.
Base: red fruits, vetiver, musk, raspberry, heliotrope.

Available as Eau de Parfum online on stockists.