Sly advertising that cleverly crosses the lines without vulgar displays is the image that accompanies one of the most provocative concepts in perfumery nowadays: La Petite Mort is of course codename for orgasm...
"Inspired directly by the only bodily fluid secreted solely through desire and brain chemistry, Petite Mort™ (Parfum d'une Femme) embodies the elusive substance that is created by a woman when she is about to climax. Petite mort, little death, total release; beyond a scent, more like a convulsion of the senses, like a hot, gasping breath that penetrates your memories and alters your subconscious".
I can tell that it will create endless discussion on the boundaries (and artfulness) of advertising, just like some of the best examples have in the past.
Bertrand Duchaufour, star perfumer of niche perfumery, collaborated here with Art et Parfum and Kilian Hennesy (of By Kilian fame) for Marc Atlan, creative director & designer issuing this new fragrance under his own name. Duchaufour worked in this no doubt provocative concept like a challenge. Petite Mort’s fragrance exudes an animal carnality with salty notes of sweat and urea. But warm milk, which is supposed to be the scent that the human brain most closely associates with human skin is also featured in the form of Sulfurol. According to the perfumer, certain subtle ingredients in the perfume are discriminatory, and these notes will not be perceived by everyone. He also describes Petite Mort as “aphrodisiacally compelling”.
Only 100 bottles by renowned verreries Pochet (purveyors to Empress Eugénie of France since 1858) will circulate as well as 15 artistic mods for exhibitions. The price of 1000$ for 10ml reflects the exclusive side of the project and allegedly the intensity of concentration (supposedly 100% compound). The scent was introduced at the Elements Showcase in New York on January 30, 2011. (more on that one on these pages shortly!)
More info and availability for purchase (from this coming April onwards) on the official site.
pic via punmiris