"The result is a good fragrance, a sexy thing, that makes you look better. It’s the salt and pepper of sex, I suppose. It makes people more attractive. It’s a very beautiful but abstract thing. But then when you make the perfume, it’s like a Rubik’s Cube. It’s a chemistry, very tangible, concrete and matter of fact. "
Thus explains the difference between the product and the creation process Frédéric Malle, founder of Les Editions de Parfums, the famous niche line which put the perfumers on the forefront 10 years ago. Malle is not mincing words when he disparages marketing people starting with the brief rather than the smell, because -obviously- they don't know anything about the creation process or what perfumery entails (Is it any wonder there's so much dreck and sameness in the market today?)
He also reveals the best-sellers of his line per country/continent: Bigarade for most Asia, En Passant and Lys Méditéranée for China, Carnal Flower (reportedly ahead of Chanel No.5 please note!) in the US and Une Rose in the Middle East, where he plans to open a boutique. Interesting!
Read more, including who is the perfumer he considers most knowledgable, where he was inspired from for the look of the line and what he thinks about online and eponymous star-spangled criticism, in Nathalie Atkinson's article on the National Post.