This special edition is available in just 25 bottles, each of them signed by perfumer. Francis explains his vision: "She is a woman of many emotions who is liberated, humorous, tender and elegant". The Elle 25 fragrance notes include: floral bouquet accord, cedarwood essential oil, musk and a chypre base, according to British Elle.
The only way to own the perfume is to take part in the contest organized by Elle UK: "Write your own brief for bringing ELLE to life as a scent in under 70 words and email it to email@example.com by 1st October. The best 25 entries will win a bottle of ELLE25 signed by Francis".
Bearing in mind that such efforts have in the past produced a beautiful tuberose, all lush and expansive, for the similarly limited commemorative edition Guerlain Marie Claire, we're optimistic that this isn't just marketing drivel.