How would you feel if your favourite fashion magazine engaged one of the most acclaimed young perfumers to fix a special fragrance for you? And on top of that made it in extremely limited quantities as to be able to call this "your very own"? Good idea? British Elle had just that thought when they asked Francis Kurkdjian, the perfumer behind such blockbusters such as Le Male and Narciso for Herto create a bespoke pefume, called, Elle 25 for the 25th anniversary of British Elle magazine.
This special edition is available in just 25 bottles, each of them signed by perfumer. Francis explains his vision: "She is a woman of many emotions who is liberated, humorous, tender and elegant". The Elle 25 fragrance notes include: floral bouquet accord, cedarwood essential oil, musk and a chypre base, according to British Elle.
The only way to own the perfume is to take part in the contest organized by Elle UK: "Write your own brief for bringing ELLE to life as a scent in under 70 words and email it to email@example.com by 1st October. The best 25 entries will win a bottle of ELLE25 signed by Francis".
Bearing in mind that such efforts have in the past produced a beautiful tuberose, all lush and expansive, for the similarly limited commemorative edition Guerlain Marie Claire, we're optimistic that this isn't just marketing drivel.