Of all the very successful commercials of the Sarantis Group for their fragrances (C-THRU, B.U., Xpose etc) the ones which made more of an impression to me due to their very cinematic and sensuous nature are the ones for the masculine fragrance STR8 (ie. straight), titillating without being vulgar and with small details that make them a little "story" in themselves.
The constants are cars, American "heavy" cars in particular with their big skeleton of steel, expanses of skin mapped like roads, darkness and light, liquid drops oozing like pearls and teeth (mechanical and otherwise) gnawing on soft parts...
The first one set the tone under the haunting notes of Motorpsycho's Stalemate with its rhytmic staccato echoing the editing "cuts".
The one to follow had a gothic-vampiric feel seen through the masterful direction of Eric Barbier and the jazzy ambience of The room by Sillyboy.
The newest one makes the very American Kerouak's On the Road take a whole new dimension with the long-winded J.Butterfly from the longplay "From One Human Being To Another" by Mourah.
All clips originally uploaded on Youtube.
.jpg)
Subscribe to:
Post Comments (Atom)
This Month's Popular Posts on Perfume Shrine
-
In my previous post I elaborated on what constitutes art in perfumery and what criteria must apply for it to be defined as such. Some perfum... -
There is a huge market of marketing all things French to Anglosaxons and in that respect the title of today's post is in part taken off ... -
Andy Tauer, enfant gaté of the niche universe, and deservingly so, excells in three things in his fragrant sonatas: hesperidia, rose and res... -
It's unusual in perfumery for the start of this century to encounter a modern composition which focuses on that loaded term which is dre... -
How many times have you heard that line in one variation or another? Or are you one of the sufferers who feels like you're going to erup... -
Ask any aspiring perfumista about aldehydes and you will hear that they are synthetic materials first used in Chanel No.5 , that thanks to t...
No comments:
Post a Comment
Type your comment in the box, choose the Profile option you prefer from the drop down menu, below text box (Anonymous is fine too!) and hit Publish.
And you're set!